Effective ways to run a social media contest to attract a wider audience

Thinking of running a social media contest? You have landed on the right page. Contests are a great way to entice existing as well as new followers. Nowadays, companies don’t mind giving products or services away through social media contests to gain new followers and boost organic promotion. Besides, it is one of the best ways to increase your list of e-mail subscribers.

So, if you’re planning to conduct a social media contest or you’re simply interested to know how it is done, you want to read on.

Without wasting much of your time, let’s get into these simple tips that will help you to execute a successful and engaging social media contest for your followers.

DEFINE YOUR OBJECTIVE

Be focused and clear while defining your goal. Determine if you seek brand recognition or want to promote a particular product or just interested in increasing your fan base. It is an essential and the foremost step in conducting a contest that will guide you through other aspects.

BUDGET

Once you’ve set your objective, the next thing is to create a budget. Decide how much you are willing to spend on your contest. Remember, people love freebies and will want to get as many as they can. If you are willing to give away free samples of your product to drive some awareness and engagement, considering the number of giveaways, consider the total cost of promotion to set your budget accordingly.

TYPES OF CONTEST & THE PLATFORM

Decide one platform where you want to run your contest. It can be Facebook, Instagram, Twitter or Pinterest; you need to choose wisely while keeping your goal and audience in mind.

For instance, if you want to drive a little engagement, you can run a Like-Share-Comment contest on Facebook. However, if you want high engagement from wider audiences, choose a platform with a dedicated audience.
The contest type which you can go for include:

• Sweepstakes
• Photo/Video contest
• Caption contest
• Quiz Competition

A sweepstake is the easiest amongst all but at the same time is not as engaging as photo/ video contest. Depending on your goals, you can decide the type of contest that will bring most value to your business within your set budget.

CHOOSE A TIME FRAME OF THE CONTEST

No matter which contest you choose, decide how long you want to run it. Also, you want your followers to know about the contest before it is closed. So, choose the best time to post your contest. According to studies, the best time to post on Instagram is between 6pm-7:30 pm during the week and around 11am on the weekends.

MAKE IT RELEVANT

Consider your target audience and set a prize that is relevant to the audience as well as your business. Many businesses give away prizes that are irrelevant, yet people take part in their contest to avail those prizes. However, when the contest ends, there is a high rate of unsubscribes and a low ROI. In order to drive maximum profit from your contest, it is essential to offer relevant prizes to your targeted audience.

SET YOUR TERMS AND CONDITIONS

Create simple and clear conditions for your contest which participants can understand at the first go only. Respond every query that helps to clear doubts of each participant. Set the date of your contest, plan copyright rules, contest eligibility and keep everything transparent.

PROMOTE YOUR CONTEST

No matter how good your contest looks, how exciting your prizes are, all your effort will be in vain if you don’t promote your contest. After all, if you want to reach maximum audience and promote your brand, you have to advertise your contest well. Best way to engage maximum traffic on your platform is to promote your contest across all social media platforms.

Final word

No matter how successfully your contest runs, audience will reach you only for freebies. It is your responsibility to convert your first-time buyers into regular ones by delivering a seamless experience. Besides winners, you can reward all participants with discounted offers as a token of thank you. This small gesture will encourage your participants to give a chance to your brand by becoming your loyal customer.

It is a great idea to hire a firm with expertise in professional e-commerce development in Sydney. In case, your e-store is supported by Magento, you can consider investing in professional Magento web development. Expert assistance will allow you to build a strategy for your contest from the get-go and also optimise your website for the contest, if needed.

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Don’t ignore these SEO Problems that can plague your e-commerce website.

The e-commerce industry is growing at an average rate of 10% every year. Moreover, 63% of marketers say that their top marketing challenge is to generate traffic and leads.

Fortunately, there are many tools in the market that help to generate online traffic with SEO and PPC being the most effective and widely used.

However, implementing SEO on an e-commerce site can be difficult because sites are run by different people who don’t have enough knowledge of SEO. This cause many site owners to face problems and make mistakes that take a toll on their website performance and business.

Let’s dig into some common SEO challenges faced by professionals.

Low-Quality Content:

They say “Content is a King”, but most SEOs get away with copy-paste product descriptions from other marketers. This implies that content creation is the last thing on many professionals’ mind. However, since the release of the Google Panda Algorithm, website owners have to make sure they are putting up quality content on their site for their audiences. To increase your ranking, you need to customise your content and write blogs, articles that help your audiences to know about your services a little better.

Moreover, there are different benefits to blogging, especially when it comes to creating long-form content. So, never-ever compromise on the quality of your content as high-quality content can be a big turn-on for your audiences.

Ignoring Technical SEO

Just because content is king, it doesn’t mean you can overlook the technical aspects of SEO. Even the highest quality content is of no use if Google isn’t able to index it accurately. Technical SEO is the backbone of your website, without it everything else falls apart.

Improper Internal linking

Suppose you are shopping in a big store, suddenly you get lost among multiple shelves of items, struggling to find what you are looking for. This easily gets you frustrated. Right? The same thing applies in online stores. If, by default, linking is not done properly then ultimately it will affect your traffic. Moreover, with improper linking and confusing navigation, you not only fail to drive any internal value from a given search page but also you end up giving mixed signals on the URLs to rank.

Duplicate metadata

An effective SEO strategy ensures you have quality metadata throughout your site. In some instances, when you are selling products from same or similar brands, it is possible your description will overlap. But if you follow the Brand -Model- Item Type tactic i.e. BMI approach, coming up with unique titles is not difficult.

In addition, this approach works well as most keyword search are phrases rather than single keywords.

Lack of Alliance between SEO & SMO teams

E-commerce websites will have to pay a large amount if these two marketing channels are going at each other with battle axes rather than sharing their data collaboratively. Due to lack of collaboration between their SEO and SME teams, many marketers lose money from bidding on the wrong term and miss out on several profitable opportunities.

To Sum Up

By using SEO accurately, you can cut your PPC costs on high value keywords. And once you have mastered the art of SEO, your ranking will automatically enhance.

Besides this, there are various techniques to optimise your website for organic traffic. It is advised you choose a professional yet reliable Magento Developer in Sydney to build a strong strategy for your e-commerce website. Also, you can turn to a professional IT consulting firm in Sydney to make the best use of information technology and available tools in order to achieve your business goals in the most effective manner.

Tactics to Drive More Organic Search Traffic to Your eCommerce Website

Paid advertising is recognised as one of the most effective online marketing models by many eCommerce merchants. And we can’t even argue on the fact.

Who doesn’t want to reach a wider audience and get tons of traffic flowing to their website?

However, as the name suggests, driving traffic and leads through paid ads is also one of the easiest ways to kill your marketing budget.

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Whether or not you have enough money to run paid ad campaigns, optimising your website for organic search remains inevitable. We have compiled a couple of tips to maximise flow of organic traffic to your website. But before that let’s take a glance at some reasons why organic search traffic is important for any eCommerce business on the first place.

  • It is free. You don’t have to pay anything to get this type of traffic to land on your website.
  • Of course, quantity matters when it comes to online traffic, but eventually you would want that tons of traffic to convert into paying customers. Search engines marketing attracts real visitors with a specific intent unlike paid advertising that may get you unqualified clicks generated through some software or tools.
  • Ranking achieved through organic techniques sustains for a long time and can be difficult for your competitors to surpass.
  • Optimising for organic traffic yields better conversion rates and long-lasting results.

Now that you have potent reasons to focus on search optimisation, know that there are countless ways to do it. We bring you the most common and proven strategies use by successful eCommerce merchants for boosting organic traffic to their website.

Amend product descriptions

Customers will find a number of products with features and properties similar to that of yours. You need to describe your product in a way that appeals to the customers and have them believe that your product is unique and certainly the best choice.

Redirect out-of-stock product pages

The last thing you want for your customers is to land on a 404-error page on your website. For a large, growing eCommerce store, it is natural to have some of their products go out of stock. While it may seem convenient and tempting to take such pages down, this practice can dreadfully damage you SEO rankings, no to mention, frustrate you customers to the point that they might consider leaving your website to find the same product elsewhere.

It is important to not only perform regular checks to spot error pages before your customers do, but also redirect the URL of such pages to the most relevant pages.

Integrate a review/rating system  

Successful brands like Amazon, Victoria’s Secret, Snapdeal and Forever 21 know how to utilise user generated content to market their products effectively. These brands encourage their customers to leave reviews about their purchases, which end up featuring on the respective products pages.

Reviews largely influence purchasing decision of the buyer by providing insights into the usability, reliability and quality of the product as articulated by the user.

As mentioned earlier, there are innumerable techniques to optimise your website for organic traffic. And that is why it is advised that you choose from a spectrum of Magento developers in Sydney to build a robust strategy for your eCommerce website optimisation. Not only will a professional Magento development firm help you maximise organic traffic on your website, but they will also assist you with your ongoing website usability and optimisation issues to help you improve your overall website performance.

How to integrate Social Media effectively to promote your Magento Store

Social media is a catch all term which is often thrown around a lot these days. It is the most powerful ecommerce marketing tool which has unbelievable marketing potential when it comes to Magento social media marketing.

But it could be confusing for new users (who have just started to explore their webstore’s social media capabilities) to understand the ways to integrate social media into Magento stores. To lessen their confusion, here’s a brief guide explaining how to best integrate social media websites with Magento. Before moving further, let’s find out why it is worth devoting attention to social media presence of your Magento store.

Here are a few Social Media E commerce benefits:

  • More traffic to your website

Social media websites are visited quite often by online users. These websites are the primary source of information for them. Online users are more likely to discover your brand if it’s represented on social media websites. Those users who interact with your advertisement are likely to turn into potential customers to your webstore. This means people will quickly discover your brand if you are available on social media websites.

  • Boost your SEO efforts

Social media’s role isn’t limited to optimising a site, individual pages, or blogs. Instead, it has far more important role to play of positively or negatively affecting your SEO rankings. Social media posts and shares help your store attract attention of people on search engine.

  • Build brand awareness

There is no easy way to make your customers engaged with your offerings then enabling your ecommerce store to enter social media. This will help you not only in building better brand experience for customers but improving prospective customer engagement levels also.

These are a few important benefits that social media marketing carries. When social media marketing is done well, you can easily turn potential customers into marketers for your brand.

Now, it’s time to learn some interesting ways that can help you integrate social media websites with Magento.

Ways to enable Magento Social Media Marketing

The best possible way of connecting a Magento powered store to social media networks is through Magento extensions.

For Reference: If you want to extend the functionality of your Magento store, you can install Magento extensions as add-ons. You can easily find them in the Magento Extension Marketplace, as well as in the product pages of third-party developers.

Users can now connect their Magento stores to Facebook using a free extension called Magento social.

Magento Social – Magento and Facebook

Magento social enables users to connect with Facebook so that they can sell products directly through advertisements. Magento social offers everything required to implement the brand-building and audience-winning social media tactics.

Third-Party Extensions – Magento and Everything Else

Since Facebook is counted as the no. 1 social media channel among multiple channels, Magento deserves applause for releasing a Facebook integration extension. But, if you want to connect your Magento store to other social networking platforms like Twitter, LinkedIn, and others, then you need to take help of third party extensions. Also, there are many third-party Facebook extensions other than Magento social that offer additional social media management abilities.

Conclusion

If you want to enable Magento social media integration with other websites as well, then you should start looking around online for other third-party developer’s extensions. The crucial question that needs answering is what websites and social media networks should you connect your Magento store to? Every ecommerce website has unique social media marketing needs. The webstore’s practices and goals will define what websites you will require extensions for. If you want to find the best marketing channels for your webstore, then you must make some fruitful search. Hiring Magento web designer can help you get bespoke ecommerce stores that are functionally rich and visually appealing.

Stop Making These Mistakes that Are Costing Your Ecommerce Store Money

With the availability of robust ecommerce development platforms like Magento and Shopify, setting up an online store is not much of a challenge.

But launching a well-designed online store equipped with top-notch functionalities would not alone ensure high revenue and profits. You need to differentiate your business from your competitors and build integrity around your business to convince your prospective customers that you are the best choice in the market.

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Besides, customers, nowadays, have countless choices when it comes to shopping online. So, they have grown more careful about where they want to buy from. Even the smallest of mistakes can direct an interested prospect towards your competitor’s website.

Long and complicated checkout, high shipping costs, limited payment methods and mandatory sign up process are amongst the most common factors that influence the customer’s decision, coaxing them towards cart abandonment.

However, there are some less recognised issues outside of the checkout cycle that can set up your business for losses, too.

Here we have highlighted two typically unrecognised mistakes that can reduce your bottom line and minimise profit margins.

Taking the plunge without considering costs

Many ecommerce owners fall victim to this mistake. Whether you are launching a new store or introducing a new product to your existing range, calculating costs beforehand is paramount to effectively utilising your marketing budget.

From the initial costs of setting up your online store to cost of acquiring customers and marketing products/services, estimating expenses in advance will help you determine how much can you spend across varied areas of your business without blowing your budget.

Giving away products without a strategy in place

Handing out freebies and product samples is a proven tactic online marketers use, especially when they are launching a new product or starting a new business.

Though giveaways are a fantastic way to attract customers and increase repeat sales, they may not be a good idea for every business. For example, giving away packaged goods or perishable products can encourage customers to come back for more. Long lasting products like clothes, electronic devices and furniture, however, are more likely to boost branding and less likely to induce repeat purchases.

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So, if you sell the latter type, you better have a robust strategy to maximise customer engagement through your giveaways and increase their chances of making further purchases.

To sum up

These mistakes can be avoided by improving your user engagement and experience. The sure-fire approach is to find your ideal audiences and then optimise the checkout process and the shipping experience to keep them engaged enough to finish their purchase.

With the help of an expert specialised in Magento development in Sydney, you can implement your marketing strategy with your ecommerce website to find countless opportunities to increase revenue. To get the best out of your ecommerce optimisation and marketing strategy, make sure you hire a reputed Magento specialist with a good track record.

5 Quick Tips to Boost E-commerce Sales in your Magento Store

There’s no denying the fact that eCommerce sales are increasing.

With more and more consumers doing good amount of online shopping than ever before, retailers are trying their level best to attract customers by offering awesome shopping experience to them.

It’s tough to get the attention you need to drive traffic and revenue for your eCommerce store.

Thankfully, there’s an outstanding eCommerce platform known as Magento. It enables you to concentrate on your business by automating numerous processes while helping merchants increase their business many folds in a brief time span.

Let’s find out top 5 business strategies that the most successful Magento merchants use to grow ecommerce sales.

Start a blog for your online store to boost eCommerce sales

Blog posts that give useful information to your audience generate handsome amount of traffic. And, as a result, they will help you lift eCommerce sales. They serve as an excellent medium to communicate with your target market. And, most importantly engage with them.

An impressive blog has a magical power to establish a great connection with your customers. By doing this you are eventually increasing eCommerce sales in your online store. Regular blogging can help you also improve your SEO rankings.

Doesn’t that sound good?

It’s true.. Fresh and helpful content that’s written regularly, makes it easy for people to discover your online store in search engine results.

Use social media marketing the right way

If you use social media wisely, you can easily increase eCommerce sales by reaching your target audience quite effectively. Consider the following tips:

Post helpful content on your social pages with a link attached to your eCommerce store. This will increase your website traffic.

Use Facebook ads: Identify your target customer and then showcase your ads to them. You can do this by installing Facebook Pixel on your site. This will help you target a specific set of audience on Facebook in a better way.

Announce exclusive offers and run contests in your social post: Exclusive offers and contests infuse incredible interest in your fans, and as a result, they are more likely to get converted to customers.

Make use of the retargeting/ remarketing strategy:  Retargeting strategy can help boost ecommerce sales in your Magento store. By showing ads to those who have already seen your offerings on  your ecommerce website, you are boosting chances of them actually making a purchase from your store.

Integrate product reviews to your Magento website

Product reviews not only help users make right purchase decisions, but the good ones also encourage them to shop more. That’s why many popular eCommerce sites integrate product reviews to their Magento websites which are written by the verified buyers.

Honest customer reviews help in winning the trust of people. They keep faith in the opinions of customers who have bought the products and if, luckily, you have sizable number of positive reviews on your product page, then people will truly trust you.

Provide excellent shopping experience to the mobile users

The number of mobile users is increasing by leaps and bounds, and so the number of people buying from mobile devices. That’s why it is crucial to make your Magento website mobile-friendly. This will help you to increase eCommerce sales in your online store.

Ensure the easy checkout process for your customers

Difficult checkout process deters customers from buying. No one likes to waste time and energy in cumbersome process of registering and filling lengthy forms on the internet. It is highly recommended to reduce the complexity of the checkout process and shorten it as much as possible. Easy checkout process will surely increase your eCommerce sales.

CONCLUSION

You can easily increase eCommerce sales in your Magento store by applying these 5 simple yet effective tips. Using host of unparalleled web development services, you can take your business to the next level. The Magento development community has also given us many useful extensions to boost eCommerce sales. So, hire highly experienced and reputable Magento experts to reap the extraordinary benefits of Magento.

Tips to write Product Descriptions that Increase Appeal of Your E-commerce Products

Product descriptions don’t seem like much work.

You just have to craft a few lines describing your product and it’s good to go on the product details section.

Right? No.

A product description is supposed to not just describe your product but also sell it. Online buyers cannot physically touch and feel your products. That said, product descriptions play an imperative role in enabling the buyer to decide whether a given product would be a right fit for them.

In addition, poorly-written, unclear product information can potentially sway customers away from your web portal instead of getting them through the sales funnel.

Highlighted below are some tips you can implement to make sure your product description includes every bit of information that customers need.

Identity the “WHO”, “WHAT” “WHY” & “HOW”

A good place to start with when writing product descriptions that sell, is addressing the “WHO”, “WHAT”, “WHY” & “HOW”:

Who is going to use your product? Determine their demographics, age and interests. This information will enable you to describe exactly how your product provides value to the customer.

What sets your product apart? Identify the unique features, benefits and attributes of the product which makes it different from the offerings of your competitors.

Why should people buy your product? Define how your product can be used to make buyers’ lives better. Mention the problems your product solves and the unique ways in which it addresses those issues.

How does the product work? This may not be necessary in all types of products, but if you are launching a new technology or a device your customers might not have used before, it would be a good idea to describe its function to prevent any confusion.

Addressing these aspects will address most of the things you will need to write a good product description. Now, let’s get detailed insights into these pointers.

Consider your Ideal Buyer

If you don’t have any idea who should be buying your product, you would most likely end up with a feeble product description which addresses no one in particular.

That is why it is important to define buyer personas. Study your target audience and determine their personality, interests and shopping behaviours. This will help you figure out words, language and tone you can use to describe your product in a way that appeals the potential buyer.

Talk about benefits in addition to features

Specifications and features are the elements that go into product descriptions without saying. But note that some customers would really want to know what is it in a given product which makes it worth investing. And that’s where benefits come into perspective.

Define how each feature of the product will benefit the buyer and why it’s a good purchase.

Stick to your brand’s voice

The tone of your brand’s voice is the aspect that will differentiate your product from your competitors’.

Is your brand formal and professional or casual and conversational? Do you keep things straight-forward or do you like to be funny and humorous with your customers?

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Reflecting your brand’s personal tone of voice in your product descriptions will help you connect with your audience better and create a sense of assurance that the product is reliable.

Avoid common phrases/keywords

“Excellent quality”, “literally”, “very”, “nice”– these are some wishy-washy words that can give buyers a perception that you couldn’t think of something more creative to write about your product.

Using such feeble keywords will make your product description less persuasive. Instead of using these oh-yeah-that’s-what-everyone-says phrases, you could incorporate more influential and convincing phrases into your descriptions like now, amazing, stunning, magical, hurry, introducing, quick, substantial etc.

The Takeaway

Of course, there are many other ways to make your product descriptions more appealing. But for the most part, you need to keep it precise, meaningful and buyer-centric.

Furthermore, consider working with a Magento specialist who specialises in ecommerce development to understand the importance and potential of product descriptions and come up with high converting product copies.