Whether you are planning to create a new ecommerce store or moving to a latest version, Magento offers everything with ease and convenience in operations. According to the statistics, almost 30% of the world’s ecommerce stores are built on the Magento platform. Also, Magento 2 has pushed Magento ecommerce platform to a new height of success. Let’s look at the features and benefits of Magento 2 eCommerce framework.
Consumer Centric Benefits and Features of Magento 2.0
- Personalised Content
Business owners can display products or services, showcase promotions, and pricing based on consumers’ or prospects behaviour, preference, or past purchase history.
- Layered Search and Navigation
Layered search and navigation is an interesting feature that allows consumers to find products or services that they are looking for in a quick and easy manner. Powerful and precise navigation and filtering options enable consumers to find products with ease.
- Streamlined checkout
Magento 2 ecommerce store helps in curtailing cart abandonment rate while eliminating the hassles of the checkout process. With Magento 2 ecommerce platform, consumers can spend more time om exploring products and less time on making payments.
Business Centric Benefits and Features of Magento 2.0
The Admin panel constitutes powerful tools to allow businesses to manage and automate orders, sales content, inventory, customer shipping, etc. Google reporting tools and feedback system will help you to impart better customer-experience management.
- Product Optimisation
Drag and drop visual merchandising capability of Magento 2 ecommerce allows for product optimisation. With the help of any SEO services provider, you can optimise site URLs, meta and ALT tags, page titles, and other website elements to make your products visible search and social media.
- Reporting & Analysis
You can keep tab on performance of your E-commerce websites with the help of built in support for Google Tag Manager and Google Analytics. You can identify and fix disorders linked with the internet visibility, user-engagement and website traffic.
- Multiple languages and Currencies
Magento 2 e-commerce web development solutions allow businesses to extend their market reach to any territories without any barriers like disparity in terms of currency, language, or tax calculation.
- Cross platform reach
With Magento 2 ecommerce solutions, you can reach out to consumers across multiple devices and offer them with a uniform experience. You can review products or services on one, add them to cart on the next, and then settle payments on an entirely different device.
Developer- Centric Benefits and Features of Magento 2.0
- Open source
Leveraging Magento Templates, Magento modules, Add-ons and Widgets along with Magento expert support, consulting, and training services can be made available by an ever-increasing community of Magento 2 ecommerce developers. Magento specialist have the requisite skills and expertise of building a user centric website.
- Easy Integration
You can build a centralised repository of customers data with Magento 2 ecommerce website development. This new framework facilitates easy integration.
Robust features and extreme flexibility of Magento 2.0 help business owners in managing functionalities, content and appearance of their online stores. Magento web development offers an out of the world user experience and brings in high return on investment for merchants.