Stop Making These Mistakes that Are Costing Your Ecommerce Store Money

With the availability of robust ecommerce development platforms like Magento and Shopify, setting up an online store is not much of a challenge.

But launching a well-designed online store equipped with top-notch functionalities would not alone ensure high revenue and profits. You need to differentiate your business from your competitors and build integrity around your business to convince your prospective customers that you are the best choice in the market.

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Besides, customers, nowadays, have countless choices when it comes to shopping online. So, they have grown more careful about where they want to buy from. Even the smallest of mistakes can direct an interested prospect towards your competitor’s website.

Long and complicated checkout, high shipping costs, limited payment methods and mandatory sign up process are amongst the most common factors that influence the customer’s decision, coaxing them towards cart abandonment.

However, there are some less recognised issues outside of the checkout cycle that can set up your business for losses, too.

Here we have highlighted two typically unrecognised mistakes that can reduce your bottom line and minimise profit margins.

Taking the plunge without considering costs

Many ecommerce owners fall victim to this mistake. Whether you are launching a new store or introducing a new product to your existing range, calculating costs beforehand is paramount to effectively utilising your marketing budget.

From the initial costs of setting up your online store to cost of acquiring customers and marketing products/services, estimating expenses in advance will help you determine how much can you spend across varied areas of your business without blowing your budget.

Giving away products without a strategy in place

Handing out freebies and product samples is a proven tactic online marketers use, especially when they are launching a new product or starting a new business.

Though giveaways are a fantastic way to attract customers and increase repeat sales, they may not be a good idea for every business. For example, giving away packaged goods or perishable products can encourage customers to come back for more. Long lasting products like clothes, electronic devices and furniture, however, are more likely to boost branding and less likely to induce repeat purchases.

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So, if you sell the latter type, you better have a robust strategy to maximise customer engagement through your giveaways and increase their chances of making further purchases.

To sum up

These mistakes can be avoided by improving your user engagement and experience. The sure-fire approach is to find your ideal audiences and then optimise the checkout process and the shipping experience to keep them engaged enough to finish their purchase.

With the help of an expert specialised in Magento development in Sydney, you can implement your marketing strategy with your ecommerce website to find countless opportunities to increase revenue. To get the best out of your ecommerce optimisation and marketing strategy, make sure you hire a reputed Magento specialist with a good track record.

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Take your ecommerce store to a whole new level with Magento 2.0

If you are looking for a popular entrepreneurial platform that can help your business to stand ahead in the web world, then Magento is the name you can bank upon. Magento allows you to easily establish your online store in no time. It is an open source platform for ecommerce development that comes with series of tweaks and functionalities. Magento is scalable, innovative and flexible enough to perfectly satisfy even the most demanding customer.

With Magento, it is possible to create, modify and control your ecommerce website with speed, ease and accuracy. Interestingly, the responsive design reference themes of Magento allow developers to develop sites that are supported by devices of any screen resolution. But there is a quicker, safer and easier version of Magento i.e. Magento 2. It offers improved scalability, and exclusive features that help users to get a functioning online shop easily. Magento 2.0 comes with enhanced administrative options that improve the customer shopping experience. Magento 2 has developed the most balanced and user-friendly ecommerce environment.

What’s new in Magento 2.0?

Magento 2 brings in modified and better streamlined checkout process, advanced customer segmentation, videos of the products with much better PCI compliance. Along with improved shopper engagement, Magento 2 brings in a new interface to manage your online store.

Rewarding valued customers, incentivising repeat purchases and automated testing are some of the advanced features of the new platform. Remarkable features like add to cart and checkout process in Magento 2 can extremely benefit your store. This is significant improvement from scalability point of view that could save time in long run.

Some of the Magento 2 features that can strengthen your ecommerce store:

  • Open & flexible architecture

Entirely new, next generation architecture that adds flexibility to your ecommerce store.

  • Easier upgrades and maintenance

Improved functionality empowered by modular architecture of Magento 2 offers scope and scalability.

  • Secure Payments

Magento 2 provides built in integration with payment gateways such as PayPal, Braintree, and Authorize.net.

  • Performance and scalability

With over 50% faster page load speed across catalog and checkout pages, you can improve conversion rates and customer experience.

  • Backup and Rollback system

Magento 2 has powerful and elegant back up and roll back system. Handy commands of the command tool line can be added to the system to make backups. With Rollback command, you can place your site in the maintenance mode, restores the file and media, and re-enables the site.

  • Core files and modules upgrade

By using composer, you will be introduced to PHP based dimensions management. Composers make sure that every component maintain its expected version.

  • Migration Tool

With the help of migration tool, you can easily migrate from Magento 1.9 to Magento 2.0. Using this tool, you can log shop settings, catalogs, categories, and customers. It makes data and settings easy.

 

Conclusion

If you want to align your ecommerce website perfectly with your brand, Magento 2.0 is the platform you will need to create seamless eCommerce experience. For this you need a Magento developer who can ensure a higher converting ecommerce website to you. If you rely on Magento developers from Sydney, you are certain to get powerfully built online store that boosts profitability of your business.