Paid advertising is recognised as one of the most effective online marketing models by many eCommerce merchants. And we can’t even argue on the fact.
Who doesn’t want to reach a wider audience and get tons of traffic flowing to their website?
However, as the name suggests, driving traffic and leads through paid ads is also one of the easiest ways to kill your marketing budget.
Whether or not you have enough money to run paid ad campaigns, optimising your website for organic search remains inevitable. We have compiled a couple of tips to maximise flow of organic traffic to your website. But before that let’s take a glance at some reasons why organic search traffic is important for any eCommerce business on the first place.
- It is free. You don’t have to pay anything to get this type of traffic to land on your website.
- Of course, quantity matters when it comes to online traffic, but eventually you would want that tons of traffic to convert into paying customers. Search engines marketing attracts real visitors with a specific intent unlike paid advertising that may get you unqualified clicks generated through some software or tools.
- Ranking achieved through organic techniques sustains for a long time and can be difficult for your competitors to surpass.
- Optimising for organic traffic yields better conversion rates and long-lasting results.
Now that you have potent reasons to focus on search optimisation, know that there are countless ways to do it. We bring you the most common and proven strategies use by successful eCommerce merchants for boosting organic traffic to their website.
Amend product descriptions
Customers will find a number of products with features and properties similar to that of yours. You need to describe your product in a way that appeals to the customers and have them believe that your product is unique and certainly the best choice.
Redirect out-of-stock product pages
The last thing you want for your customers is to land on a 404-error page on your website. For a large, growing eCommerce store, it is natural to have some of their products go out of stock. While it may seem convenient and tempting to take such pages down, this practice can dreadfully damage you SEO rankings, no to mention, frustrate you customers to the point that they might consider leaving your website to find the same product elsewhere.
It is important to not only perform regular checks to spot error pages before your customers do, but also redirect the URL of such pages to the most relevant pages.
Integrate a review/rating system
Successful brands like Amazon, Victoria’s Secret, Snapdeal and Forever 21 know how to utilise user generated content to market their products effectively. These brands encourage their customers to leave reviews about their purchases, which end up featuring on the respective products pages.
Reviews largely influence purchasing decision of the buyer by providing insights into the usability, reliability and quality of the product as articulated by the user.
As mentioned earlier, there are innumerable techniques to optimise your website for organic traffic. And that is why it is advised that you choose from a spectrum of Magento developers in Sydney to build a robust strategy for your eCommerce website optimisation. Not only will a professional Magento development firm help you maximise organic traffic on your website, but they will also assist you with your ongoing website usability and optimisation issues to help you improve your overall website performance.