Ensure Your Online Success in 2019 with These Emerging Ecommerce Trends

Ecommerce is evolving at an accelerated pace. That’s why, it is of utter importance to remain in the loop with current online shopping trends.

According to Statista, the global retail ecommerce revenue will reach to $4.88 trillion by 2021. Talking specifically about ecommerce revenue in Australia, it is expected to grow upto $26.9 billion by 2023.

These statistics clearly show that more businesses are expected to join the ecommerce industry in the coming years, which implies more competition.


Therefore, merchants need to be up-to-date with the latest ecommerce trends of 2019 to beat their competition.

Follow these top emerging trends of 2019 to stay ahead of your competition.

Trend#1: Dropshipping

A retail fulfillment method where a store with limited capital doesn’t need to stock the products. Instead, the merchant can act as the middleman between the manufacturer /supplier and the customer to complete a purchase. However, they never get a chance to see or handle any of the product while being a part of this strategy.

This retail fulfillment model is convenient and involves less risk while offering many advantages including:

  • The merchant doesn’t have to maintain the stock. You only buy the product when a customer places an order online.
  • You do not have to tie in your cash in unsold products
  • You can save money on inventory storage and management.
  • Low overhead costs.

According to the 2018 State of the Merchant ecommerce Report, out of 450 online stores, 16.4% were using the dropshipping model. Moreover, merchants who have integrated this model into their business experienced an average revenue growth of 32.7% and had an average conversion rate of 1.74%.

These benefits ensure a lot of dropshipping in the future of the ecommerce industry.

Trend#2: Multi-channel selling

With so many different ecommerce channels available online, consumers want to take advantage of multiple options to make most profitable purchases.

Here are some stats from 2018 Omnichannel Buying Report:

  • 87% of consumers shop offline.
  • 78% of consumers reported making a purchase on Amazon.
  • 45% of consumers shop from branded brand store.
  • 65% of consumers shop from brick-and-mortar store.
  • 34% of consumers shop on eBay.
  • 11% of consumers shop on Facebook.

The same report also states that, the consumer spends 69% of their discretionary income to shop in-store. Moreover, 56% of Gen Z make purchases from physical stores.

The data evidently displays that by establishing your business across all channels that your customers use, you can cater to the needs of omnichannel shoppers and hence grow your ecommerce sales.

Trend#3: Smarter Payment Processing

The lack of flexible payment options is a long-standing hurdle for ecommerce retailers. That’s why the final payment step at an ecommerce store can either make or break a conversion.

This clearly means if the payment experience at the checkout isn’t smooth, you could end up losing your potential customers, forever.

The data by Baymard Institute shows that about 70% of customers abandon their cart and 28% of cart abandonment occurs owing to a long, complicated checkout process.

Therefore, if you are looking to improve your sales in 2019, you must ensure a quick, hassle-free checkout experience. By simplifying the checkout process and payment options for customers, you can guarantee a rapid growth in your conversions which will further help reduce your cart abandonment rate.

 Trend#4: Omnichannel Personalisation

The popularity of Omnichannel selling was already expected for 2019 by industry experts. However, just being active on multiple channels is not enough. Personalising your interaction with customers across all channels is a necessity.

A study found that, “personalisation has improved customer relationships for 98% of marketers”

One effective way to ensure a great level of personalisation in your customer service is AI driven targeting. Predictive targeting helps you identify visitors and their personal preferences and shopping behaviours. This in turn helps to optimise your customer experiences across all channels as well as improve your relationship with them.

Trend#5: Custom Packaging

There has been an uptick in the demand of customised packaging solutions and this trend is forecasted to continue in the coming years as well.

According to a study, 68% shoppers felt that packaging makes a brand became more exclusive. In the same study, it was revealed that unique packaging made 61% of customers feel more excited about the product.

The growing demand and popularity of customised packaging amongst customers emphasise on the need for merchants to embrace customer packaging in order to make their brand more recognisable.

Final Word

These trends can revolutionise the ecommerce industry. So, be sure to work with the best company for Magento web design in Sydney and keep ahead of your competitors. Experienced professionals who specialise in Magento web development can help you manage and improve your sales through omnichannel marketing and integration of easy payment methods.


Tactics to Drive More Organic Search Traffic to Your eCommerce Website

Paid advertising is recognised as one of the most effective online marketing models by many eCommerce merchants. And we can’t even argue on the fact.

Who doesn’t want to reach a wider audience and get tons of traffic flowing to their website?

However, as the name suggests, driving traffic and leads through paid ads is also one of the easiest ways to kill your marketing budget.


Whether or not you have enough money to run paid ad campaigns, optimising your website for organic search remains inevitable. We have compiled a couple of tips to maximise flow of organic traffic to your website. But before that let’s take a glance at some reasons why organic search traffic is important for any eCommerce business on the first place.

  • It is free. You don’t have to pay anything to get this type of traffic to land on your website.
  • Of course, quantity matters when it comes to online traffic, but eventually you would want that tons of traffic to convert into paying customers. Search engines marketing attracts real visitors with a specific intent unlike paid advertising that may get you unqualified clicks generated through some software or tools.
  • Ranking achieved through organic techniques sustains for a long time and can be difficult for your competitors to surpass.
  • Optimising for organic traffic yields better conversion rates and long-lasting results.

Now that you have potent reasons to focus on search optimisation, know that there are countless ways to do it. We bring you the most common and proven strategies use by successful eCommerce merchants for boosting organic traffic to their website.

Amend product descriptions

Customers will find a number of products with features and properties similar to that of yours. You need to describe your product in a way that appeals to the customers and have them believe that your product is unique and certainly the best choice.

Redirect out-of-stock product pages

The last thing you want for your customers is to land on a 404-error page on your website. For a large, growing eCommerce store, it is natural to have some of their products go out of stock. While it may seem convenient and tempting to take such pages down, this practice can dreadfully damage you SEO rankings, no to mention, frustrate you customers to the point that they might consider leaving your website to find the same product elsewhere.

It is important to not only perform regular checks to spot error pages before your customers do, but also redirect the URL of such pages to the most relevant pages.

Integrate a review/rating system  

Successful brands like Amazon, Victoria’s Secret, Snapdeal and Forever 21 know how to utilise user generated content to market their products effectively. These brands encourage their customers to leave reviews about their purchases, which end up featuring on the respective products pages.

Reviews largely influence purchasing decision of the buyer by providing insights into the usability, reliability and quality of the product as articulated by the user.

As mentioned earlier, there are innumerable techniques to optimise your website for organic traffic. And that is why it is advised that you choose from a spectrum of Magento developers in Sydney to build a robust strategy for your eCommerce website optimisation. Not only will a professional Magento development firm help you maximise organic traffic on your website, but they will also assist you with your ongoing website usability and optimisation issues to help you improve your overall website performance.

Stop Making These Mistakes that Are Costing Your Ecommerce Store Money

With the availability of robust ecommerce development platforms like Magento and Shopify, setting up an online store is not much of a challenge.

But launching a well-designed online store equipped with top-notch functionalities would not alone ensure high revenue and profits. You need to differentiate your business from your competitors and build integrity around your business to convince your prospective customers that you are the best choice in the market.


Besides, customers, nowadays, have countless choices when it comes to shopping online. So, they have grown more careful about where they want to buy from. Even the smallest of mistakes can direct an interested prospect towards your competitor’s website.

Long and complicated checkout, high shipping costs, limited payment methods and mandatory sign up process are amongst the most common factors that influence the customer’s decision, coaxing them towards cart abandonment.

However, there are some less recognised issues outside of the checkout cycle that can set up your business for losses, too.

Here we have highlighted two typically unrecognised mistakes that can reduce your bottom line and minimise profit margins.

Taking the plunge without considering costs

Many ecommerce owners fall victim to this mistake. Whether you are launching a new store or introducing a new product to your existing range, calculating costs beforehand is paramount to effectively utilising your marketing budget.

From the initial costs of setting up your online store to cost of acquiring customers and marketing products/services, estimating expenses in advance will help you determine how much can you spend across varied areas of your business without blowing your budget.

Giving away products without a strategy in place

Handing out freebies and product samples is a proven tactic online marketers use, especially when they are launching a new product or starting a new business.

Though giveaways are a fantastic way to attract customers and increase repeat sales, they may not be a good idea for every business. For example, giving away packaged goods or perishable products can encourage customers to come back for more. Long lasting products like clothes, electronic devices and furniture, however, are more likely to boost branding and less likely to induce repeat purchases.


So, if you sell the latter type, you better have a robust strategy to maximise customer engagement through your giveaways and increase their chances of making further purchases.

To sum up

These mistakes can be avoided by improving your user engagement and experience. The sure-fire approach is to find your ideal audiences and then optimise the checkout process and the shipping experience to keep them engaged enough to finish their purchase.

With the help of an expert specialised in Magento development in Sydney, you can implement your marketing strategy with your ecommerce website to find countless opportunities to increase revenue. To get the best out of your ecommerce optimisation and marketing strategy, make sure you hire a reputed Magento specialist with a good track record.

Take your ecommerce store to a whole new level with Magento 2.0

If you are looking for a popular entrepreneurial platform that can help your business to stand ahead in the web world, then Magento is the name you can bank upon. Magento allows you to easily establish your online store in no time. It is an open source platform for ecommerce development that comes with series of tweaks and functionalities. Magento is scalable, innovative and flexible enough to perfectly satisfy even the most demanding customer.

With Magento, it is possible to create, modify and control your ecommerce website with speed, ease and accuracy. Interestingly, the responsive design reference themes of Magento allow developers to develop sites that are supported by devices of any screen resolution. But there is a quicker, safer and easier version of Magento i.e. Magento 2. It offers improved scalability, and exclusive features that help users to get a functioning online shop easily. Magento 2.0 comes with enhanced administrative options that improve the customer shopping experience. Magento 2 has developed the most balanced and user-friendly ecommerce environment.

What’s new in Magento 2.0?

Magento 2 brings in modified and better streamlined checkout process, advanced customer segmentation, videos of the products with much better PCI compliance. Along with improved shopper engagement, Magento 2 brings in a new interface to manage your online store.

Rewarding valued customers, incentivising repeat purchases and automated testing are some of the advanced features of the new platform. Remarkable features like add to cart and checkout process in Magento 2 can extremely benefit your store. This is significant improvement from scalability point of view that could save time in long run.

Some of the Magento 2 features that can strengthen your ecommerce store:

  • Open & flexible architecture

Entirely new, next generation architecture that adds flexibility to your ecommerce store.

  • Easier upgrades and maintenance

Improved functionality empowered by modular architecture of Magento 2 offers scope and scalability.

  • Secure Payments

Magento 2 provides built in integration with payment gateways such as PayPal, Braintree, and Authorize.net.

  • Performance and scalability

With over 50% faster page load speed across catalog and checkout pages, you can improve conversion rates and customer experience.

  • Backup and Rollback system

Magento 2 has powerful and elegant back up and roll back system. Handy commands of the command tool line can be added to the system to make backups. With Rollback command, you can place your site in the maintenance mode, restores the file and media, and re-enables the site.

  • Core files and modules upgrade

By using composer, you will be introduced to PHP based dimensions management. Composers make sure that every component maintain its expected version.

  • Migration Tool

With the help of migration tool, you can easily migrate from Magento 1.9 to Magento 2.0. Using this tool, you can log shop settings, catalogs, categories, and customers. It makes data and settings easy.



If you want to align your ecommerce website perfectly with your brand, Magento 2.0 is the platform you will need to create seamless eCommerce experience. For this you need a Magento developer who can ensure a higher converting ecommerce website to you. If you rely on Magento developers from Sydney, you are certain to get powerfully built online store that boosts profitability of your business.