Thinking of running a social media contest? You have landed on the right page. Contests are a great way to entice existing as well as new followers. Nowadays, companies don’t mind giving products or services away through social media contests to gain new followers and boost organic promotion. Besides, it is one of the best ways to increase your list of e-mail subscribers.
So, if you’re planning to conduct a social media contest or you’re simply interested to know how it is done, you want to read on.
Without wasting much of your time, let’s get into these simple tips that will help you to execute a successful and engaging social media contest for your followers.
DEFINE YOUR OBJECTIVE
Be focused and clear while defining your goal. Determine if you seek brand recognition or want to promote a particular product or just interested in increasing your fan base. It is an essential and the foremost step in conducting a contest that will guide you through other aspects.
Once you’ve set your objective, the next thing is to create a budget. Decide how much you are willing to spend on your contest. Remember, people love freebies and will want to get as many as they can. If you are willing to give away free samples of your product to drive some awareness and engagement, considering the number of giveaways, consider the total cost of promotion to set your budget accordingly.
TYPES OF CONTEST & THE PLATFORM
Decide one platform where you want to run your contest. It can be Facebook, Instagram, Twitter or Pinterest; you need to choose wisely while keeping your goal and audience in mind.
For instance, if you want to drive a little engagement, you can run a Like-Share-Comment contest on Facebook. However, if you want high engagement from wider audiences, choose a platform with a dedicated audience.
The contest type which you can go for include:
• Photo/Video contest
• Caption contest
• Quiz Competition
A sweepstake is the easiest amongst all but at the same time is not as engaging as photo/ video contest. Depending on your goals, you can decide the type of contest that will bring most value to your business within your set budget.
CHOOSE A TIME FRAME OF THE CONTEST
No matter which contest you choose, decide how long you want to run it. Also, you want your followers to know about the contest before it is closed. So, choose the best time to post your contest. According to studies, the best time to post on Instagram is between 6pm-7:30 pm during the week and around 11am on the weekends.
MAKE IT RELEVANT
Consider your target audience and set a prize that is relevant to the audience as well as your business. Many businesses give away prizes that are irrelevant, yet people take part in their contest to avail those prizes. However, when the contest ends, there is a high rate of unsubscribes and a low ROI. In order to drive maximum profit from your contest, it is essential to offer relevant prizes to your targeted audience.
SET YOUR TERMS AND CONDITIONS
Create simple and clear conditions for your contest which participants can understand at the first go only. Respond every query that helps to clear doubts of each participant. Set the date of your contest, plan copyright rules, contest eligibility and keep everything transparent.
PROMOTE YOUR CONTEST
No matter how good your contest looks, how exciting your prizes are, all your effort will be in vain if you don’t promote your contest. After all, if you want to reach maximum audience and promote your brand, you have to advertise your contest well. Best way to engage maximum traffic on your platform is to promote your contest across all social media platforms.
No matter how successfully your contest runs, audience will reach you only for freebies. It is your responsibility to convert your first-time buyers into regular ones by delivering a seamless experience. Besides winners, you can reward all participants with discounted offers as a token of thank you. This small gesture will encourage your participants to give a chance to your brand by becoming your loyal customer.
It is a great idea to hire a firm with expertise in professional e-commerce development in Sydney. In case, your e-store is supported by Magento, you can consider investing in professional Magento web development. Expert assistance will allow you to build a strategy for your contest from the get-go and also optimise your website for the contest, if needed.