Effective ways to run a social media contest to attract a wider audience

Thinking of running a social media contest? You have landed on the right page. Contests are a great way to entice existing as well as new followers. Nowadays, companies don’t mind giving products or services away through social media contests to gain new followers and boost organic promotion. Besides, it is one of the best ways to increase your list of e-mail subscribers.

So, if you’re planning to conduct a social media contest or you’re simply interested to know how it is done, you want to read on.

Without wasting much of your time, let’s get into these simple tips that will help you to execute a successful and engaging social media contest for your followers.

DEFINE YOUR OBJECTIVE

Be focused and clear while defining your goal. Determine if you seek brand recognition or want to promote a particular product or just interested in increasing your fan base. It is an essential and the foremost step in conducting a contest that will guide you through other aspects.

BUDGET

Once you’ve set your objective, the next thing is to create a budget. Decide how much you are willing to spend on your contest. Remember, people love freebies and will want to get as many as they can. If you are willing to give away free samples of your product to drive some awareness and engagement, considering the number of giveaways, consider the total cost of promotion to set your budget accordingly.

TYPES OF CONTEST & THE PLATFORM

Decide one platform where you want to run your contest. It can be Facebook, Instagram, Twitter or Pinterest; you need to choose wisely while keeping your goal and audience in mind.

For instance, if you want to drive a little engagement, you can run a Like-Share-Comment contest on Facebook. However, if you want high engagement from wider audiences, choose a platform with a dedicated audience.
The contest type which you can go for include:

• Sweepstakes
• Photo/Video contest
• Caption contest
• Quiz Competition

A sweepstake is the easiest amongst all but at the same time is not as engaging as photo/ video contest. Depending on your goals, you can decide the type of contest that will bring most value to your business within your set budget.

CHOOSE A TIME FRAME OF THE CONTEST

No matter which contest you choose, decide how long you want to run it. Also, you want your followers to know about the contest before it is closed. So, choose the best time to post your contest. According to studies, the best time to post on Instagram is between 6pm-7:30 pm during the week and around 11am on the weekends.

MAKE IT RELEVANT

Consider your target audience and set a prize that is relevant to the audience as well as your business. Many businesses give away prizes that are irrelevant, yet people take part in their contest to avail those prizes. However, when the contest ends, there is a high rate of unsubscribes and a low ROI. In order to drive maximum profit from your contest, it is essential to offer relevant prizes to your targeted audience.

SET YOUR TERMS AND CONDITIONS

Create simple and clear conditions for your contest which participants can understand at the first go only. Respond every query that helps to clear doubts of each participant. Set the date of your contest, plan copyright rules, contest eligibility and keep everything transparent.

PROMOTE YOUR CONTEST

No matter how good your contest looks, how exciting your prizes are, all your effort will be in vain if you don’t promote your contest. After all, if you want to reach maximum audience and promote your brand, you have to advertise your contest well. Best way to engage maximum traffic on your platform is to promote your contest across all social media platforms.

Final word

No matter how successfully your contest runs, audience will reach you only for freebies. It is your responsibility to convert your first-time buyers into regular ones by delivering a seamless experience. Besides winners, you can reward all participants with discounted offers as a token of thank you. This small gesture will encourage your participants to give a chance to your brand by becoming your loyal customer.

It is a great idea to hire a firm with expertise in professional e-commerce development in Sydney. In case, your e-store is supported by Magento, you can consider investing in professional Magento web development. Expert assistance will allow you to build a strategy for your contest from the get-go and also optimise your website for the contest, if needed.

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Tactics to Drive More Organic Search Traffic to Your eCommerce Website

Paid advertising is recognised as one of the most effective online marketing models by many eCommerce merchants. And we can’t even argue on the fact.

Who doesn’t want to reach a wider audience and get tons of traffic flowing to their website?

However, as the name suggests, driving traffic and leads through paid ads is also one of the easiest ways to kill your marketing budget.

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Whether or not you have enough money to run paid ad campaigns, optimising your website for organic search remains inevitable. We have compiled a couple of tips to maximise flow of organic traffic to your website. But before that let’s take a glance at some reasons why organic search traffic is important for any eCommerce business on the first place.

  • It is free. You don’t have to pay anything to get this type of traffic to land on your website.
  • Of course, quantity matters when it comes to online traffic, but eventually you would want that tons of traffic to convert into paying customers. Search engines marketing attracts real visitors with a specific intent unlike paid advertising that may get you unqualified clicks generated through some software or tools.
  • Ranking achieved through organic techniques sustains for a long time and can be difficult for your competitors to surpass.
  • Optimising for organic traffic yields better conversion rates and long-lasting results.

Now that you have potent reasons to focus on search optimisation, know that there are countless ways to do it. We bring you the most common and proven strategies use by successful eCommerce merchants for boosting organic traffic to their website.

Amend product descriptions

Customers will find a number of products with features and properties similar to that of yours. You need to describe your product in a way that appeals to the customers and have them believe that your product is unique and certainly the best choice.

Redirect out-of-stock product pages

The last thing you want for your customers is to land on a 404-error page on your website. For a large, growing eCommerce store, it is natural to have some of their products go out of stock. While it may seem convenient and tempting to take such pages down, this practice can dreadfully damage you SEO rankings, no to mention, frustrate you customers to the point that they might consider leaving your website to find the same product elsewhere.

It is important to not only perform regular checks to spot error pages before your customers do, but also redirect the URL of such pages to the most relevant pages.

Integrate a review/rating system  

Successful brands like Amazon, Victoria’s Secret, Snapdeal and Forever 21 know how to utilise user generated content to market their products effectively. These brands encourage their customers to leave reviews about their purchases, which end up featuring on the respective products pages.

Reviews largely influence purchasing decision of the buyer by providing insights into the usability, reliability and quality of the product as articulated by the user.

As mentioned earlier, there are innumerable techniques to optimise your website for organic traffic. And that is why it is advised that you choose from a spectrum of Magento developers in Sydney to build a robust strategy for your eCommerce website optimisation. Not only will a professional Magento development firm help you maximise organic traffic on your website, but they will also assist you with your ongoing website usability and optimisation issues to help you improve your overall website performance.

Stop Making These Mistakes that Are Costing Your Ecommerce Store Money

With the availability of robust ecommerce development platforms like Magento and Shopify, setting up an online store is not much of a challenge.

But launching a well-designed online store equipped with top-notch functionalities would not alone ensure high revenue and profits. You need to differentiate your business from your competitors and build integrity around your business to convince your prospective customers that you are the best choice in the market.

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Besides, customers, nowadays, have countless choices when it comes to shopping online. So, they have grown more careful about where they want to buy from. Even the smallest of mistakes can direct an interested prospect towards your competitor’s website.

Long and complicated checkout, high shipping costs, limited payment methods and mandatory sign up process are amongst the most common factors that influence the customer’s decision, coaxing them towards cart abandonment.

However, there are some less recognised issues outside of the checkout cycle that can set up your business for losses, too.

Here we have highlighted two typically unrecognised mistakes that can reduce your bottom line and minimise profit margins.

Taking the plunge without considering costs

Many ecommerce owners fall victim to this mistake. Whether you are launching a new store or introducing a new product to your existing range, calculating costs beforehand is paramount to effectively utilising your marketing budget.

From the initial costs of setting up your online store to cost of acquiring customers and marketing products/services, estimating expenses in advance will help you determine how much can you spend across varied areas of your business without blowing your budget.

Giving away products without a strategy in place

Handing out freebies and product samples is a proven tactic online marketers use, especially when they are launching a new product or starting a new business.

Though giveaways are a fantastic way to attract customers and increase repeat sales, they may not be a good idea for every business. For example, giving away packaged goods or perishable products can encourage customers to come back for more. Long lasting products like clothes, electronic devices and furniture, however, are more likely to boost branding and less likely to induce repeat purchases.

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So, if you sell the latter type, you better have a robust strategy to maximise customer engagement through your giveaways and increase their chances of making further purchases.

To sum up

These mistakes can be avoided by improving your user engagement and experience. The sure-fire approach is to find your ideal audiences and then optimise the checkout process and the shipping experience to keep them engaged enough to finish their purchase.

With the help of an expert specialised in Magento development in Sydney, you can implement your marketing strategy with your ecommerce website to find countless opportunities to increase revenue. To get the best out of your ecommerce optimisation and marketing strategy, make sure you hire a reputed Magento specialist with a good track record.

5 Quick Tips to Boost E-commerce Sales in your Magento Store

There’s no denying the fact that eCommerce sales are increasing.

With more and more consumers doing good amount of online shopping than ever before, retailers are trying their level best to attract customers by offering awesome shopping experience to them.

It’s tough to get the attention you need to drive traffic and revenue for your eCommerce store.

Thankfully, there’s an outstanding eCommerce platform known as Magento. It enables you to concentrate on your business by automating numerous processes while helping merchants increase their business many folds in a brief time span.

Let’s find out top 5 business strategies that the most successful Magento merchants use to grow ecommerce sales.

Start a blog for your online store to boost eCommerce sales

Blog posts that give useful information to your audience generate handsome amount of traffic. And, as a result, they will help you lift eCommerce sales. They serve as an excellent medium to communicate with your target market. And, most importantly engage with them.

An impressive blog has a magical power to establish a great connection with your customers. By doing this you are eventually increasing eCommerce sales in your online store. Regular blogging can help you also improve your SEO rankings.

Doesn’t that sound good?

It’s true.. Fresh and helpful content that’s written regularly, makes it easy for people to discover your online store in search engine results.

Use social media marketing the right way

If you use social media wisely, you can easily increase eCommerce sales by reaching your target audience quite effectively. Consider the following tips:

Post helpful content on your social pages with a link attached to your eCommerce store. This will increase your website traffic.

Use Facebook ads: Identify your target customer and then showcase your ads to them. You can do this by installing Facebook Pixel on your site. This will help you target a specific set of audience on Facebook in a better way.

Announce exclusive offers and run contests in your social post: Exclusive offers and contests infuse incredible interest in your fans, and as a result, they are more likely to get converted to customers.

Make use of the retargeting/ remarketing strategy:  Retargeting strategy can help boost ecommerce sales in your Magento store. By showing ads to those who have already seen your offerings on  your ecommerce website, you are boosting chances of them actually making a purchase from your store.

Integrate product reviews to your Magento website

Product reviews not only help users make right purchase decisions, but the good ones also encourage them to shop more. That’s why many popular eCommerce sites integrate product reviews to their Magento websites which are written by the verified buyers.

Honest customer reviews help in winning the trust of people. They keep faith in the opinions of customers who have bought the products and if, luckily, you have sizable number of positive reviews on your product page, then people will truly trust you.

Provide excellent shopping experience to the mobile users

The number of mobile users is increasing by leaps and bounds, and so the number of people buying from mobile devices. That’s why it is crucial to make your Magento website mobile-friendly. This will help you to increase eCommerce sales in your online store.

Ensure the easy checkout process for your customers

Difficult checkout process deters customers from buying. No one likes to waste time and energy in cumbersome process of registering and filling lengthy forms on the internet. It is highly recommended to reduce the complexity of the checkout process and shorten it as much as possible. Easy checkout process will surely increase your eCommerce sales.

CONCLUSION

You can easily increase eCommerce sales in your Magento store by applying these 5 simple yet effective tips. Using host of unparalleled web development services, you can take your business to the next level. The Magento development community has also given us many useful extensions to boost eCommerce sales. So, hire highly experienced and reputable Magento experts to reap the extraordinary benefits of Magento.

9 Reasons to hire a Professional Magento Developer Today

Gone are the days when people would mark a certain date on the calendar for shopping and plan about where they would go shopping, a week beforehand.

Today, shopping is as simple as pulling your smartphone out of your pocket and Google the specific product you’re looking for. What appears next on your screen is a list of service providers suited to your specified keyword. Now you can visit the preferred websites and start browsing the desired product and make a purchase eventually.

With the population of mobile users constantly increasing, online shopping has been on the rise in recent years. And e-retailers who have integrated their online stores with Magento already, have been able to make a major difference in their operational efficiency and overall performance in terms of sales and ROI.

As one of the leading open source e-commerce platforms, Magento web development is used by one in four online shops. However, it requires extensive research, seamless customisation and in-depth expertise to develop high-performing Magento stores.

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That said, a Magento specialist is a highly paid and sought-after expert from whom you can expect on time project delivery with unmatched quality and reliable support. Not only does a professional Magento developer have technical know-how and experience but they are equipped with the capability to leverage the flexibility and scalability of Magento to power e-stores and boost their productivity regardless of their theme and complexity.

What can a Magento specialist do for you?

A Magento developer can do much more than simply building an appealing ecommerce website that runs on Magento. Let’s take a glance at operations that are best left to a certified Magento professional:

  • Develop ecommerce websites that are easily navigable, attractive, and deliver a seamless shopping experience to all customers.
  • Create Magento extensions and themes that go well with existing and upcoming Magento versions.
  • Utilise latest technology and tools to cover every aspect of Magento development.
  • Easily manage multiple tasks of your ecommerce website.
  • They have in-depth knowledge of mySQL, HTML5, CSS3, core PHP etc to deliver the most advanced coding solutions.
  • Build custom shopping carts and one-page checkout to reduce cart abandonments.
  • They can integrate secure payment systems into your store to help eliminate customer’s fear around online payments and enhance your business integrity.
  • A Magento specialist can ensure smooth integrations, transparency, timely delivery of projects and customer satisfaction.
  • No to mention, you can expect 24/7 Magento technical support and maintenance services from your hired Magento professional, which makes sure your ecommerce store runs efficiently at all times.

Conclusion

With the right Magento team working on your project, Magento development can be a rewarding experience and open multiple opportunities for your ecommerce business to grow and expand its reach.

So, what are you waiting for? Hire a qualified Magento developers today and set your business up for sustainable growth.

Take your ecommerce store to a whole new level with Magento 2.0

If you are looking for a popular entrepreneurial platform that can help your business to stand ahead in the web world, then Magento is the name you can bank upon. Magento allows you to easily establish your online store in no time. It is an open source platform for ecommerce development that comes with series of tweaks and functionalities. Magento is scalable, innovative and flexible enough to perfectly satisfy even the most demanding customer.

With Magento, it is possible to create, modify and control your ecommerce website with speed, ease and accuracy. Interestingly, the responsive design reference themes of Magento allow developers to develop sites that are supported by devices of any screen resolution. But there is a quicker, safer and easier version of Magento i.e. Magento 2. It offers improved scalability, and exclusive features that help users to get a functioning online shop easily. Magento 2.0 comes with enhanced administrative options that improve the customer shopping experience. Magento 2 has developed the most balanced and user-friendly ecommerce environment.

What’s new in Magento 2.0?

Magento 2 brings in modified and better streamlined checkout process, advanced customer segmentation, videos of the products with much better PCI compliance. Along with improved shopper engagement, Magento 2 brings in a new interface to manage your online store.

Rewarding valued customers, incentivising repeat purchases and automated testing are some of the advanced features of the new platform. Remarkable features like add to cart and checkout process in Magento 2 can extremely benefit your store. This is significant improvement from scalability point of view that could save time in long run.

Some of the Magento 2 features that can strengthen your ecommerce store:

  • Open & flexible architecture

Entirely new, next generation architecture that adds flexibility to your ecommerce store.

  • Easier upgrades and maintenance

Improved functionality empowered by modular architecture of Magento 2 offers scope and scalability.

  • Secure Payments

Magento 2 provides built in integration with payment gateways such as PayPal, Braintree, and Authorize.net.

  • Performance and scalability

With over 50% faster page load speed across catalog and checkout pages, you can improve conversion rates and customer experience.

  • Backup and Rollback system

Magento 2 has powerful and elegant back up and roll back system. Handy commands of the command tool line can be added to the system to make backups. With Rollback command, you can place your site in the maintenance mode, restores the file and media, and re-enables the site.

  • Core files and modules upgrade

By using composer, you will be introduced to PHP based dimensions management. Composers make sure that every component maintain its expected version.

  • Migration Tool

With the help of migration tool, you can easily migrate from Magento 1.9 to Magento 2.0. Using this tool, you can log shop settings, catalogs, categories, and customers. It makes data and settings easy.

 

Conclusion

If you want to align your ecommerce website perfectly with your brand, Magento 2.0 is the platform you will need to create seamless eCommerce experience. For this you need a Magento developer who can ensure a higher converting ecommerce website to you. If you rely on Magento developers from Sydney, you are certain to get powerfully built online store that boosts profitability of your business.

How to go from a mediocre Developer to a Successful Software Development Professional

If you thought programming is all about advanced skill and languages, you are probably wrong.

There’s much more to software development than great code. If you’re a programmer by profession, you sure have to ensure career advancement and improvement of programming skills.

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Gathered below are some proven tips that will help you develop into a skilled developer no matter where you are or ended up.

Reinforce Your Basics

Before you try to be an expert programmer or get familiar with specific languages, get a good grasp of basic concepts and fundamentals.

Learning the groundwork that provides the foundation to all the coding work you do, helps you get familiar with why and how things work the way they do. When you learn the basic theories underlying your work, you become much better at it.

Stay Up-to-Date
The ever-changing technology keeps introducing new trends and tools to the programming world. Staying current means not just learning about the latest drifts, the techniques but incorporating them into your practice.

Attending programming conferences, lecturers and seminars, self-learning through books, media and the web are some viable ways to evolve with the changing technology.

Learn More Languages

You would sure start with a specific language that you learnt in your college or training. But know that there are several programming languages out there and some of them might be more advanced than the one you specialise in or the others.

Pick one from languages you have never used and learn the basics, skills and techniques involved. It would be a good idea to take on a language that is significantly different from the one you currently involve with.

Share Your Knowledge

Needless to say, teaching is one the best ways to learn and grow. Sharing your software development knowledge and skill set with others helps make room for new ideas and concepts.

It doesn’t matter if you’re an intermediate developer, you still have got something that can help those beginners and learners. So, spend some time answering questions and resolving queries of other people in the field not just to help them but your own knowledge.

Enjoy your work

Like with any field, it is important to love your work. See if you’re really enjoying coding, working with languages and functions and practicing programming tools. You take interest in learning everything new in software programming and Magento Development.

Because if you’re not, there is certainly no point in putting in your significant time and effort and improve your skill to go from a beginner or intermediate to a senior developer.

Being a programmer doesn’t have to be as challenging as it sounds. But you don’t want to be a developer who’s just starts with a language and is fine with solving a few queries to make a living.

You must take up as many programming challenges along the road as possible and advance yourself and your career as a developer over time.