Top 10 reasons to choose Magento 2 for your E-commerce website

Whether you are planning to create a new ecommerce store or moving to a latest version, Magento offers everything with ease and convenience in operations.  According to the statistics, almost 30% of the world’s ecommerce stores are built on the Magento platform. Also, Magento 2 has pushed Magento ecommerce platform to a new height of success. Let’s look at the features and benefits of Magento 2 eCommerce framework.

Consumer Centric Benefits and Features of Magento 2.0

  1. Personalised Content

Business owners can display products or services, showcase promotions, and pricing based on consumers’ or prospects behaviour, preference, or past purchase history.

  1. Layered Search and Navigation

Layered search and navigation is an interesting feature that allows consumers to find products or services that they are looking for in a quick and easy manner. Powerful and precise navigation and filtering options enable consumers to find products with ease.

  1. Streamlined checkout

Magento 2 ecommerce store helps in curtailing cart abandonment rate while eliminating the hassles of the checkout process. With Magento 2 ecommerce platform, consumers can spend more time om exploring products and less time on making payments.

 

Business Centric Benefits and Features of Magento 2.0

  1. Easy-to-use-admin

The Admin panel constitutes powerful tools to allow businesses to manage and automate orders, sales content, inventory, customer shipping, etc. Google reporting tools and feedback system will help you to impart better customer-experience management.

  1. Product Optimisation

Drag and drop visual merchandising capability of Magento 2 ecommerce allows for product optimisation. With the help of any SEO services provider, you can optimise site URLs, meta and ALT tags, page titles, and other website elements to make your products visible search and social media.

  1. Reporting & Analysis

You can keep tab on performance of your E-commerce websites with the help of built in support for Google Tag Manager and Google Analytics. You can identify and fix disorders linked with the internet visibility, user-engagement and website traffic.

  1. Multiple languages and Currencies

Magento 2 e-commerce web development solutions allow businesses to extend their market reach to any territories   without any barriers like disparity in terms of currency, language, or tax calculation.

  1. Cross platform reach

With Magento 2 ecommerce solutions, you can reach out to consumers across multiple devices and offer them with a uniform experience. You can review products or services on one, add them to cart on the next, and then settle payments on an entirely different device.

 

Developer- Centric Benefits and Features of Magento 2.0

  1. Open source

Leveraging Magento Templates, Magento modules, Add-ons and Widgets along with Magento expert support, consulting, and training services can be made available by an ever-increasing community of Magento 2 ecommerce developers. Magento specialist have the requisite skills and expertise of building a user centric website.

  1. Easy Integration

You can build a centralised repository of customers data with Magento 2 ecommerce website development. This new framework facilitates easy integration.

 

Conclusion

Robust features and extreme flexibility of Magento 2.0 help business owners in managing functionalities, content and appearance of their online stores. Magento web development offers an out of the world user experience and brings in high return on investment for merchants.

Advertisements

Take your ecommerce store to a whole new level with Magento 2.0

If you are looking for a popular entrepreneurial platform that can help your business to stand ahead in the web world, then Magento is the name you can bank upon. Magento allows you to easily establish your online store in no time. It is an open source platform for ecommerce development that comes with series of tweaks and functionalities. Magento is scalable, innovative and flexible enough to perfectly satisfy even the most demanding customer.

With Magento, it is possible to create, modify and control your ecommerce website with speed, ease and accuracy. Interestingly, the responsive design reference themes of Magento allow developers to develop sites that are supported by devices of any screen resolution. But there is a quicker, safer and easier version of Magento i.e. Magento 2. It offers improved scalability, and exclusive features that help users to get a functioning online shop easily. Magento 2.0 comes with enhanced administrative options that improve the customer shopping experience. Magento 2 has developed the most balanced and user-friendly ecommerce environment.

What’s new in Magento 2.0?

Magento 2 brings in modified and better streamlined checkout process, advanced customer segmentation, videos of the products with much better PCI compliance. Along with improved shopper engagement, Magento 2 brings in a new interface to manage your online store.

Rewarding valued customers, incentivising repeat purchases and automated testing are some of the advanced features of the new platform. Remarkable features like add to cart and checkout process in Magento 2 can extremely benefit your store. This is significant improvement from scalability point of view that could save time in long run.

Some of the Magento 2 features that can strengthen your ecommerce store:

  • Open & flexible architecture

Entirely new, next generation architecture that adds flexibility to your ecommerce store.

  • Easier upgrades and maintenance

Improved functionality empowered by modular architecture of Magento 2 offers scope and scalability.

  • Secure Payments

Magento 2 provides built in integration with payment gateways such as PayPal, Braintree, and Authorize.net.

  • Performance and scalability

With over 50% faster page load speed across catalog and checkout pages, you can improve conversion rates and customer experience.

  • Backup and Rollback system

Magento 2 has powerful and elegant back up and roll back system. Handy commands of the command tool line can be added to the system to make backups. With Rollback command, you can place your site in the maintenance mode, restores the file and media, and re-enables the site.

  • Core files and modules upgrade

By using composer, you will be introduced to PHP based dimensions management. Composers make sure that every component maintain its expected version.

  • Migration Tool

With the help of migration tool, you can easily migrate from Magento 1.9 to Magento 2.0. Using this tool, you can log shop settings, catalogs, categories, and customers. It makes data and settings easy.

 

Conclusion

If you want to align your ecommerce website perfectly with your brand, Magento 2.0 is the platform you will need to create seamless eCommerce experience. For this you need a Magento developer who can ensure a higher converting ecommerce website to you. If you rely on Magento developers from Sydney, you are certain to get powerfully built online store that boosts profitability of your business.

3 Signs It’s High Time to Upgrade Your Magento Store

You might have invested in an effective ecommerce platform which may have helped your business get up and running online. However, after spending a couple of years down the road when your business starts to boom, you face a multitude of problems that undermine the performance of your ecommerce store. Chances are the robust platform you built your ecommerce store on is out of date now which is impeding your business operation and growth.

With ecommerce technology constantly changing, it is important to upgrade your Magento website from time to time to keep your business running smoothly.

That said, we have jotted down some common signs that indicate it’s time to rethink your current e-commerce situation and upgrade to a better and more flexible Magento version.

Complicated Integrations

Perhaps you started your ecommerce store with a small assortment of products and were able to manage merchandise, inventory, shipping and sales well. But now that your business has grown, you may need to operate your business online, offline and on mobile for which you’ll need to connect with third-party systems, applications and extensions.

An ecommerce website running on an older version of Magento will not comply with advance applications and systems and support multi-channel integrations, indicating towards an upgrade.

Demanding Checkout Process

Customers tend to possess minimal patience when shopping online. As soon as they add an intended item to their cart, the next thing they want is to make the payment and get it delivered to their place as soon as possible.

If your checkout process is not quick and smooth, you might be losing a lot of potential interested customers to your competitors. To meet customers’ expectations of a hassle-free shopping experience, it is crucial to ensure a smooth and seamless checkout.

Constant Search Engine Rankings

If your website’s search engine ranking has not been improving for quite a while now, it’s time you look for a professional Magento designer and get your ecommerce store upgraded to a more advanced platform.

Magento allows users to optimise their website and have better control over page and category URLs as well as manage cache efficiently, thus enhancing website’s loading speed and search engine rankings.

If you are running an online store, chances are you will incur the urge to upgrade your store at some point of time. No matter how advanced and innovative your ecommerce platform, it is definitely not going to blow a siren or wave a red signal saying, “Upgrade Me”. You must keep a tab on the above mentioned factors and issues that contribute to the success or failure of your ecommerce site.

Though it might be difficult to break up with the platform that helped you get started in the first place and survive all those years, there’s no point in with an obsolete platform while preventing your e-commerce site from benefits that the much-needed upgrade has to offer.

Moreover, upgrading can be a pain for many e-commerce merchants. The good news is there are many Magento specialists out there who can help your upgrade your existing Magento store while providing you the support and guidance you need to grow online.

Prepare Your Business for the Evolving World of Ecommerce With Magento

Today’s digital age has seen a veritable explosion of plug and play e-commerce platforms like Volusion, BigCommerce, Shopify and more, but there is one platform that fits perfectly to every imaginable type of e-commerce store you might want to create. Magento is the name. Magento has empowered merchants to quickly and cost effectively create innovative shopping experiences across all touch points.

Web-development-Australia

Propel your online business to new heights by optimising productivity of your online business. The goal of merchants today is crystal clear: Turn first time buyers into loyal customers by consistently delivering great customer experiences.

Magento, a platform based on open source technology, has changed the dimension of Ecommerce by offering endless potential for growth. Magento stands above other shopping cart platforms. Seamless reliability, immense scalability and rich functionality makes Magento the most desired platform for shopping cart development.

Why almost every major ecommerce site in the world runs on Magento? Why Magento has become such an overwhelming favourite of developers?

Top reasons that makes Magento so special.

Tailor made for e-commerce

Magento came as a dedicated platform intended for ecommerce unlike Drupal, Joomla or WordPress, which came primarily as content management platforms offering the option of ecommerce plugins.

Let’s have a look on Key Ecommerce features of Magento

➤ Inventory management
➤ User Dashboards
➤ CMS option
➤ Advanced shipping and supplier management
➤ Cross sell and upsell capabilities
➤ Customer segmentation
➤ Newsletters
➤ Product bundling

Easy to integrate third party apps

You can connect any kind of plugin or app of your choice through Magento’s extensible API. Be it payment gateways, web analytics or shipping and tracking. You can find the app of your choice and can easily plug into your Magento site in no time.

Modular and Customisable

Magento is inherently modular and highly customisable. Being an open source platform, Magento allows you to build beautiful front-end customer experiences by plugging in or modifying templates and layouts of choice. You can also redesign backend workflows to match your business requirements by modifying events and grids and rewriting code.

Built to run fast

You would want as many bells and whistles as you wish on your ecommerce website. Magento allows you to cache pages using varnish, load pages fast to please impatient customers, process queries in no time, and retrieve data from databases in milliseconds.

SEO Friendly

seo2

It is vital to make website as SEO friendly as possible. You need not to involve in drudgery involved in creating SEO optimised URLS, URL rewrites, meta tags, descriptions, navigation, site maps and more. Magento’s source code comes with these features built in, ensuring that your site is search friendly.

The vast community of Magento showcases its strength of agile members that are constantly involved in Improving it. To acquire flawless Magento development website and discover Magento fully, you need to hire certified Magento developers.

The Magento website developer will look after your entire requirement to give the upshots as desired by you. Magento specialist will thoroughly understand your project requirement from the nitty gritty to converting your online business into money making store.

Author

Sigma Infotech

Scale and Grow Your Online Footprints with Magento

Magento-specialists

Magento has emerged as a strong open source PHP based ecommerce framework among other popular names such as Drupal, WordPress and Joomla. Laced up with brilliant administrative interface, robust search engine optimisation, flexible content management system and unparalleled inventory management tools, this platform has won the trust of more than 250,000 merchants around the globe.

A successful website is not only designed aesthetically but engineered well to support smart features catering to the needs of the customers and business strategies. The dynamic interface of Magento powered ecommerce stores is capable enough in selling, compelling and providing a joyful experience to its visitors.

Magento offers its customers a perfect e-commerce solution by providing unparalleled combination of scalable design and extensive support network. Some queries regarding Magento might interest you or clarify your understanding regarding this platform. Let’s peep into some interesting queries and find out the answers that you probably did not know before.

WordPress or magneto, which platform to Pick? Why Magento has took over the other platforms like WordPress?

WordPress or Magento?

While both Magento and WordPress are content Management systems that make it make it easy to modify, add and manage contents in the best way possible. Magento offers unprecedented flexibility in terms of customizations. Whereas WordPress may appear to be an easier choice with little coding work required. Furthermore, both the platforms offer SEO Edge and have strong online support community. Difference in their core functionality sets these platforms apart. Owing to Magento’s inbuilt features and functionality, it is considered as number 1 platform for ecommerce website development by merchants’ world over.

WordPress on the other hand is considered ideal for blogs and is more of text based platform. You cannot develop website as per your ideation in WordPress due to restrictions on customizations. These can be quoted as possible reasons behind the surge of Magento Ecommerce development.

Why Magento has took over the other platforms like WordPress?

An open source ecommerce platform comes with plethora of magnificent templates and themes, making it easier for Magento specialists to work on ecommerce shopping cart solutions.

Versatile content management system
Mobile friendly configurations allowing Magento shopping carts seamlessly viewable on mobile devices.
Supports 500,000 products on one site, capable to handle over 80,000 orders per hour.
Built with advanced SEO efficiency
Easy third-party integration
Magento powered stores are fully customizable online stores.
Robust functionality and systematic order management.

Web application development companies help your business escalate new heights by harnessing the power of cutting edge technology. Whether you plan to develop custom web application from scratch, streamline existing front end functionality or migrate your legacy, website application development companies cover it all. It’s invariably significant for website developer to develop and design website that grasps the user’s attention and make the browsing process a remarkable experience.

The Bottom Line

Magento is ideal for small, medium and large enterprises as it offers almost every functionality an ecommerce website would need to boost sales and register great ROI.

Take Your Pick: Community or Enterprise Edition?

Sifting through the myriad options for a new ecommerce site can be overwhelming. If you’ve found Magneto to be the clear leader, as millions of merchants around the world have, then you’re on the right track. Magento has quickly proved its mantle by serving companies of all sizes and capacities and rose to the top in the realm of shopping carts.

Some merchants and customers need separate care in the online universe. Different selling communities require different business solutions with respect to their needs. Some demand off-the-shelf business solutions while others require personalised settings to accomplish their day to day tasks. Magento can help serve diverse selling communities with its different editions.

Finding the appropriate Magento version that suits your requirements is imperative before you invest on a website. This will help you prevent any risks that can spiral into costly catastrophes.

ecommerce

Which solution fits your business, Magento Community or Enterprise Edition?

Community Edition

The community Edition (CE) is free of charge and can be easily downloaded off the internet. Millions of users around the world have taken the advantage of the features that this edition provides. Magento Community Edition is an open source e-commerce platform that is quite versatile and can be customised according to the user’s needs. Due to this, the Magento Community Edition has gained enough popularity in the online seller community as a free of charge solution to merchants from across the globe.

Many small businesses have already developed extensions and adopted customisation techniques that the free edition provides. It is highly recommended platform for small merchants that are looking for a budget friendly online shopping front to develop their store into a better shopping experience.

Although the Community Edition offers nearly everything any online merchant needs to become a successful e-commerce entrant, there is also a huge percentage that thinks otherwise. This edition has all the elementary features for erecting an online store, but to meet the needs of a percentage that thinks otherwise, a better and more detailed solution is in order, the Enterprise Edition.

Enterprise Edition

Many large-scale corporations think that the Community Edition platform is not enough and require premium grade features to make money online. Some users need additional features while others are looking for more customised options that are not available in free version. The Magento Enterprise Edition was created by Magento to address these concerns. The Enterprise Edition does have an edge on the overall performance of Magento community that comes with a price. This edition has added more functions to accommodate the needs of users with diverse business requirements.

Enterprise Edition has successfully taken many businesses to a higher level of e commerce. Moreover, this edition is completely backed by the Magento team. Magento Enterprise Edition is offered by subscription, and it is available with service level agreement. The subscription comes with exclusive product enhancements and additional distinctive features. Subscribers get support from the team that they can access through email or phone. Yearly subscription of Magento Enterprise can cost up to around $1500. This also includes security updates.

The Bottom Line

The-Bottom ine

Proper planning and careful assessment are the two most essential steps needed to choose the right software. It is vital both be thoroughly based on your business requirements. If you’re a smaller corporation who doesn’t require advanced features that the Magento Enterprise Edition offers or the upgraded performance capabilities, then the Magento Community Edition is likely to suit you. However, if you’re after a large audience, Enterprise will grant you much more flexibility in how you reach specific segments.

If you are still stuck with the thought that which edition is the right fit for your company, then don’t hesitate to contact leading Magento Development companies. Magento powered stores built by Magento specialists help clients turn surfers into customers.

websiteoptimisation

IT consulting companies in Sydney keep you abreast with the latest technologies in the market and manage your entire web presence, including digital marketing services like Search engine optimisation, website optimisation, content marketing, search engine marketing, etc.

Magento 2 is going to be a platform of choice for Australian businesses for years to come

Magento 1.x platform has already won laurels for its robust features and functionality. Renowned for its flexible open source framework, Magento is used by 45% of Australia’s online retailers, and over 30% of online merchants worldwide. Magento is one of the World’s leading digital commerce platforms, making it first choice of developers around the world.

Magento specialist

Magento has been preferred by all high-end e-shops and merchants. Online marketers believe that it’s the most suitable platform for Australian businesses. It offers unmatched functionality and features along with excellent Magento support so that you can customise and control the look and feel of your online store. Magento offers virtually unlimited configuration potential for significantly lower licensing fees than other competitive ecommerce platforms.

Attract, Engage and Convert with Magic of Magento

Magento’s advanced features include:

➣ Multiple stores with sub domains or a single domain multi store.
➣ CMS that is easy to edit and update
➣ SEO friendly design and layout structure, site map generator and RSS feeds
➣ Landing-page tool for campaigns
➣ Search engine friendly URLs
➣ Cross-sells on product pages
➣ Mobile theme and site management
➣ RSS feed for new products, specials and tags
➣ Upsells in shopping cart
➣ Catalogue promotional pricing and more…

Sound knowledge of Magento specialists is what it takes to scope, deploy and develop a best-practise Magento platform.

Magento 2 offers the ecommerce community a deal not to ignore, let’s find out how

Magento web development

Released in November 2015, Magento 2 is built on open source heritage that offers responsive, highly scalable and brilliantly efficient ecommerce stores. Magento web development companies can help your business reach its full potential. With rich expertise of every member of their development team either a Magento specialist or Magento Developer plus certified, you can be sure that your site is built to best-practice Magento coding standards. Below are some of the interesting features of Magento 2.

➣ Highly improved admin interface

Highly improved admin interface

Touch screen functionality of Magento 2 allows for better navigation and improved performance. Improvements to the admin interface include:

  • Optimisation for a wide array of screen sizes
  • Highly improved admin menus
  • Easier product creation

➣ Improved integration with popular payment gateways.

payment gateways

The newly supported integrations are:

  • PayPal
  • Brain tree
  • World Pay
  • Authorize.net
  • Cyber Source

➣ Improved Customisation

Magento 2 offers cheaper, better and faster development accomplished in tandem with Magento and Docs.

➣ Improved upgrades

Improved upgrades offer quarterly feature releases, product roadmaps and constant platform updates.

➣ Mangento2.0 offers great UX

More user-friendly backend UI. Non-technical users can accomplish more tasks than they could do in the past.

Bottom Line

Migration to Magento 2 offers fantastic opportunity to get rid of all the dead and unused data, customisations, extensions and more. Magento 2 is a huge improvement for both Magento developers and Merchants. If you are inspired to get your hands on the new Magento 2, its time to at least start planning your Migration from Magento 1 to Magento 2.

sigma-infotech-logo