Magento 2 is going to be a platform of choice for Australian businesses for years to come

Magento 1.x platform has already won laurels for its robust features and functionality. Renowned for its flexible open source framework, Magento is used by 45% of Australia’s online retailers, and over 30% of online merchants worldwide. Magento is one of the World’s leading digital commerce platforms, making it first choice of developers around the world.

Magento specialist

Magento has been preferred by all high-end e-shops and merchants. Online marketers believe that it’s the most suitable platform for Australian businesses. It offers unmatched functionality and features along with excellent Magento support so that you can customise and control the look and feel of your online store. Magento offers virtually unlimited configuration potential for significantly lower licensing fees than other competitive ecommerce platforms.

Attract, Engage and Convert with Magic of Magento

Magento’s advanced features include:

➣ Multiple stores with sub domains or a single domain multi store.
➣ CMS that is easy to edit and update
➣ SEO friendly design and layout structure, site map generator and RSS feeds
➣ Landing-page tool for campaigns
➣ Search engine friendly URLs
➣ Cross-sells on product pages
➣ Mobile theme and site management
➣ RSS feed for new products, specials and tags
➣ Upsells in shopping cart
➣ Catalogue promotional pricing and more…

Sound knowledge of Magento specialists is what it takes to scope, deploy and develop a best-practise Magento platform.

Magento 2 offers the ecommerce community a deal not to ignore, let’s find out how

Magento web development

Released in November 2015, Magento 2 is built on open source heritage that offers responsive, highly scalable and brilliantly efficient ecommerce stores. Magento web development companies can help your business reach its full potential. With rich expertise of every member of their development team either a Magento specialist or Magento Developer plus certified, you can be sure that your site is built to best-practice Magento coding standards. Below are some of the interesting features of Magento 2.

➣ Highly improved admin interface

Highly improved admin interface

Touch screen functionality of Magento 2 allows for better navigation and improved performance. Improvements to the admin interface include:

  • Optimisation for a wide array of screen sizes
  • Highly improved admin menus
  • Easier product creation

➣ Improved integration with popular payment gateways.

payment gateways

The newly supported integrations are:

  • PayPal
  • Brain tree
  • World Pay
  • Authorize.net
  • Cyber Source

➣ Improved Customisation

Magento 2 offers cheaper, better and faster development accomplished in tandem with Magento and Docs.

➣ Improved upgrades

Improved upgrades offer quarterly feature releases, product roadmaps and constant platform updates.

➣ Mangento2.0 offers great UX

More user-friendly backend UI. Non-technical users can accomplish more tasks than they could do in the past.

Bottom Line

Migration to Magento 2 offers fantastic opportunity to get rid of all the dead and unused data, customisations, extensions and more. Magento 2 is a huge improvement for both Magento developers and Merchants. If you are inspired to get your hands on the new Magento 2, its time to at least start planning your Migration from Magento 1 to Magento 2.

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Magento specialist, your responsive and proactive partner

A truly fluid user experience is key for creating long-term value building relationships. Magento justifies its one to many canons. Popularly avowed as the ultimate eCommerce solution customised to conform all viable needs and is voluminously used for web development.

Whether you’re B2C, B2B, a pure play online retailer or an omni channel online retailer, you need to partner with Magento Web Development Company to obtain end to end eCommerce solutions to optimise the performance, efficiency and sales of your online store.

An efficient Magento website designer is smart enough to align your business objectives with Magento speciality while avoiding unnecessary customisation. Magento specialist understand how people use the web, how they communicate with businesses and so they are adept in fixing issues with functionality.

These specialists improve sites that are not performing effectively or are broken. A certified Magento website designer help numerous clients in achieving success with perfect designs and right UX for their businesses.

Magento website designer

Magento can run multiple store fronts from a single back end system and it has giant store of extensions. By using different extensions, you can easily expand and differentiate your store’s features from your competitors

Regardless whether you’re planning to build a new Magento store from scratch or want to improve your existing website, Magento specialists’ vast industry know-how and rich tool set make them preferred partner for many renowned multinational organisations. With Magento web design solutions in Sydney, it is possible to create eCommerce solutions that enhance communication and grow your audience.

In order to move your online venture to the next level you should think of adding eCommerce component to your business. E-commerce is one of the most important aspects of any online business that allows you to expand your customer base and hence increase market share.

Shopping Cart Solutions

Today Shopping Cart Solutions have become a necessity to build a competitive online store. While being designed to assist people in making purchases online initially, Shopping cart solutions offer everything that you may require for running an online store successfully. If you are dealing into small to medium size business, you probably want to start selling products or services online as quick as possible. With seamless shopping cart solutions, you can create a full-fledged eCommerce site with minimum efforts.

Shopping cart solutions in Sydney provide fastest growing eCommerce solutions that have helped many small businesses grow their online sales. These shopping cart solutions pave an effortless start to sell online. With pre-integrated payment, marketing, accounting and shipping solutions, Shopping cart gives you access to all the tools you need in one place.

Shopping cart features that helps you build a fully functional web store.

  • Built in marketing tools including discounts and vouchers.
  • Built in SSL data encryption for website security.
  • Numerous payment options to process transactions with a real-time payment gateway.
  • Time saving site search and easy browsing options.
  • Allows for product ratings and reviews.
  • Allows for real time inventory and order fulfilment management.
  • Single page, fast checkout.
  • Easy integration with third party solutions.

Magento specialists

Since every business is unique, so every online web store should also be unique. Magento specialist implements custom developed Magento features in your website to satisfy your unique target audience and admin requirements. These specialists also provide responsive and proactive support for optimisation and maintenance of your Magento store.

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Sigma Infotech

A Quick Guide to Increasing Ecommerce Sales with Promotions and Discounts

At some point of time, every ecommerce retailer feels the unavoidable urge to boost their traffic and drive hefty revenue as well as customer loyalty. This is where promotional discounts make perfect sense.

Magento specialist

Discount offers, coupons and deals help to lure new prospects into making a purchase and keep repeat customers. Of course, retailers have to be smart about when and how to distribute offers and discounts in order to use the promotional strategy to their advantage.

The Stats behind discounting

Coupons and discounts have the potential to exhilarate customers.

Studies show that up to 50% customers only make a purchase when there’re coupons on offer. Research also revealed that 90% of discount users insisted on revisiting retailers that offer coupons and discounts while 57% said they would abandon their purchase if there are no discounts.

Then there are those shoppers who spend a significant amount of time each week searching for online shopping deals, coupons and special offers. Retailers can utilise this opportunity to generate terrific sales and revenue by launching exclusive offers congruent with targeted consumers.

In addition, here are different types of coupons and discounts you can launch for attracting customers.

Cashback:

To offer the buyers a reason to come back. This type of incentive promotes repeat purchases.

Add to cart discounts

Instant discounts help decrease cart abandonment to a great extent.

Free delivery

Free shipping and delivery can encourage hesitant customers to complete their purchase.

Freebies

A gift with a purchase give shoppers a reason to spend more while assisting in moving surplus inventory.

BOGO

This can be a worthy incentive for customers who can easily use two of similar products. BOGO can be offered when sales (of a certain product category) are dropping or to increase average order value.

To sum up

Here are different ways ecommerce stores can benefit from promotions:

  • Boost customer loyalty and happiness
  • Increase customer acquisition
  • Promote newly-launched products and move slow-selling products
  • Encourage repeat purchases
  • Move excess inventory

When planned and deployed appropriately, discounting can be a great tool to acquire new customers, drive sales and reinforce customer relationships. Of course, you will need a Magento specialist to strategically plan and deploy promotions and make the most out of your approach.

Magento developers

Remember that there are several Magento developers and experts who specialise in Magento web design and development. Be sure hire one who can not only help to create a robust promotional pricing strategy but assist in driving conversions and revenue in the long-run.

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Sigma Infotech

Leveraging Exceptional Capabilities of Magento E-Commerce Platform

Magento Specialist

As business owners, we all keep finding ways to reach maximum customers in this soaring competition. Developing features for a website that are easily accessible for all types of target audience is a back breaking procedure. Being able to occupy the topmost position in e-commerce spectrum, Magento as an e-commerce platform has been able to serve a number of people worldwide making their web experience smoother than ever.

Magento is ever ready for action unlike other platforms; it is capable enough to deliver desired flexibility and an interface to control over the look to function an e-business smoothly.

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What’s Causing Your Magento Store to Run Slowly?

The progressively growing e-commerce realm has left customers with lots of choices when they’re shopping online. Considering this fact, websites that load
and function slowly just make customers’ buying decision easier.

Is your store or website one of them? If yes, do you why is it running slowly?

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Let’s have a glance at some common reasons why some your online website could be running slowly.

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3 Easy Ways to Secure a Magento Store that Do Not Require You to Be a Techie

Just like any physical retail store, a Magento store is vulnerable to brute-force attacks and unauthorised access too. While the most acclaimed e-commerce platform is already equipped with powerful security features, you as an online marketer, would want to ensure complete protection against theft and fraudulent activities.

meganto

Hackers and swindlers are always on the prowl to sneak into your e-commerce database and steal critical customer information and credit card details. That said, we bring you three basic practices that you can perform to prevent spamming, phishing and theft of user data. These practices don’t really involve complex technicalities, so any online marketer can easily improve security around their Magento store.

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4 Landing Page Mistakes You Probably Didn’t Know Were Killing Your Conversion Rates

So, your landing page failed to convert? You put the best Magento specialist you have to design an e-commerce landing page. Top-notch editing tools were used to fine tune the page. Your team spent hours to create a persuasive landing page copy. You even went on to rewrite the content into a masterpiece that just cannot go overlooked.

Magento Specialist - Sigma Infotech

But it all seemed to come undone as your landing page won’t convert.

Landing pages are a foremost means of making first impressions and perceptions around your brand, which consequently shape their buying decisions. So, you must make the page count and exhibit a sense of professionalism and brand credibility through it.

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