The e-commerce industry is growing at an average rate of 10% every year. Moreover, 63% of marketers say that their top marketing challenge is to generate traffic and leads.
Fortunately, there are many tools in the market that help to generate online traffic with SEO and PPC being the most effective and widely used.
However, implementing SEO on an e-commerce site can be difficult because sites are run by different people who don’t have enough knowledge of SEO. This cause many site owners to face problems and make mistakes that take a toll on their website performance and business.
Let’s dig into some common SEO challenges faced by professionals.
They say “Content is a King”, but most SEOs get away with copy-paste product descriptions from other marketers. This implies that content creation is the last thing on many professionals’ mind. However, since the release of the Google Panda Algorithm, website owners have to make sure they are putting up quality content on their site for their audiences. To increase your ranking, you need to customise your content and write blogs, articles that help your audiences to know about your services a little better.
Moreover, there are different benefits to blogging, especially when it comes to creating long-form content. So, never-ever compromise on the quality of your content as high-quality content can be a big turn-on for your audiences.
Ignoring Technical SEO
Just because content is king, it doesn’t mean you can overlook the technical aspects of SEO. Even the highest quality content is of no use if Google isn’t able to index it accurately. Technical SEO is the backbone of your website, without it everything else falls apart.
Improper Internal linking
Suppose you are shopping in a big store, suddenly you get lost among multiple shelves of items, struggling to find what you are looking for. This easily gets you frustrated. Right? The same thing applies in online stores. If, by default, linking is not done properly then ultimately it will affect your traffic. Moreover, with improper linking and confusing navigation, you not only fail to drive any internal value from a given search page but also you end up giving mixed signals on the URLs to rank.
An effective SEO strategy ensures you have quality metadata throughout your site. In some instances, when you are selling products from same or similar brands, it is possible your description will overlap. But if you follow the Brand -Model- Item Type tactic i.e. BMI approach, coming up with unique titles is not difficult.
In addition, this approach works well as most keyword search are phrases rather than single keywords.
Lack of Alliance between SEO & SMO teams
E-commerce websites will have to pay a large amount if these two marketing channels are going at each other with battle axes rather than sharing their data collaboratively. Due to lack of collaboration between their SEO and SME teams, many marketers lose money from bidding on the wrong term and miss out on several profitable opportunities.
To Sum Up
By using SEO accurately, you can cut your PPC costs on high value keywords. And once you have mastered the art of SEO, your ranking will automatically enhance.
Besides this, there are various techniques to optimise your website for organic traffic. It is advised you choose a professional yet reliable Magento Developer in Sydney to build a strong strategy for your e-commerce website. Also, you can turn to a professional IT consulting firm in Sydney to make the best use of information technology and available tools in order to achieve your business goals in the most effective manner.