An ecommerce website is only created to generate sales and revenue. So, it is important to make sure it is not only easy to use but also appealing to the eye.
A good web design is the fusion of an intriguing interface and user-friendly functions that deliver seamless shopping experience to visitors. However, there are websites that only focus on either aesthetic appeal or functionally, failing to provide the convenience that customers are looking for when shopping online.
Let’s dig into common website design mistakes that have a huge negative impact on your bottom line.
Bad Image Quality
Let’s face it, online shopping offers the convenience of buying from home along with various other benefits like better deals and discounts, easy price comparison, comprehensive varieties, 24/7 availability of online shops etc. However, there are some aspects of online shopping that can easily turn into a disadvantage and kill your ecommerce sales. One of these aspects is product image.
There is no doubt that picture plays a crucial role in buyers’ purchasing decision and providing them with bad quality of photos will definitely kill your sales.
To use product images to your advantage, upload high quality pictures of your product from multiple angles and in different colours available to provide the buyer a good idea of how the product looks like.
Misguided Product Descriptions
Your product descriptions set you apart from your competitors and are extremely important but overlooked often. As a result, provide customers with confused and vague product description.
It is important for you to create product descriptions that give clear and precise details of the products to help customers make informed purchasing decision. Informative and engaging descriptions combined with high quality images encourage customers to add the product to their cart and compete the purchase.
Complicated Checkout Process
Buying new products excites customers but unnecessarily going through extra steps after adding a product to the cart can refrain them from completing the purchase.
That said, a long, tedious and confusing checkout process could become the reason for low conversion rate on your website.
Besides creating a one-page checkout, offering a “checkout as guest” option will allow users who don’t have the time to create an account, to make purchases without having to go through multiple steps.
Overlooking Mobile Optimisation
Nowadays, customers that shop online via mobile are rapidly increasing. So, make sure to build a website that is mobile optimised.
If your competitors are already providing your customers with a mobile optimised website, you are at a higher risk of being abandoned, especially if you don’t provide them with a mobile-friendly design.
Having a website that alters its layout and appearance to look good on a variety of mobile devices or screens can be an added advantage for business owners.
Integrating too many options and unnecessary categories in a website is a common mistake. If your customers can’t find what they are looking for, they’ll leave your website as soon as they arrive.
By focusing on the points listed below, you can optimise your navigation efficiently.
- Think about your target audience.
- What are they looking for or what are their requirements?
- Organise your menu and navigation options effectively and help customers reach where they need to be in the least amount of clicks possible.
Slow Loading Pages
Websites are created to provide seamless user experiences, hence should be customer-centric. Users tend to quickly abandon sites that load slowly and may never come back. That said, make sure your responsive website is easy to navigate and read, and doesn’t take more than 3 seconds to load.
Anything that negatively affects page loading speed of your website such as complex graphics and auto-play videos should be removed.
To sum up
Each of these web design mistakes is fixable with the availability of right professional experts and support. Consider hiring a company that specialises in Magento web development in Sydney and also has a track record of delivering high converting ecommerce websites. A robust website designed by Magento experts will not only increase your sales but also pave the way for repeat purchases.