How to integrate Social Media effectively to promote your Magento Store

Social media is a catch all term which is often thrown around a lot these days. It is the most powerful ecommerce marketing tool which has unbelievable marketing potential when it comes to Magento social media marketing.

But it could be confusing for new users (who have just started to explore their webstore’s social media capabilities) to understand the ways to integrate social media into Magento stores. To lessen their confusion, here’s a brief guide explaining how to best integrate social media websites with Magento. Before moving further, let’s find out why it is worth devoting attention to social media presence of your Magento store.

Here are a few Social Media E commerce benefits:

  • More traffic to your website

Social media websites are visited quite often by online users. These websites are the primary source of information for them. Online users are more likely to discover your brand if it’s represented on social media websites. Those users who interact with your advertisement are likely to turn into potential customers to your webstore. This means people will quickly discover your brand if you are available on social media websites.

  • Boost your SEO efforts

Social media’s role isn’t limited to optimising a site, individual pages, or blogs. Instead, it has far more important role to play of positively or negatively affecting your SEO rankings. Social media posts and shares help your store attract attention of people on search engine.

  • Build brand awareness

There is no easy way to make your customers engaged with your offerings then enabling your ecommerce store to enter social media. This will help you not only in building better brand experience for customers but improving prospective customer engagement levels also.

These are a few important benefits that social media marketing carries. When social media marketing is done well, you can easily turn potential customers into marketers for your brand.

Now, it’s time to learn some interesting ways that can help you integrate social media websites with Magento.

Ways to enable Magento Social Media Marketing

The best possible way of connecting a Magento powered store to social media networks is through Magento extensions.

For Reference: If you want to extend the functionality of your Magento store, you can install Magento extensions as add-ons. You can easily find them in the Magento Extension Marketplace, as well as in the product pages of third-party developers.

Users can now connect their Magento stores to Facebook using a free extension called Magento social.

Magento Social – Magento and Facebook

Magento social enables users to connect with Facebook so that they can sell products directly through advertisements. Magento social offers everything required to implement the brand-building and audience-winning social media tactics.

Third-Party Extensions – Magento and Everything Else

Since Facebook is counted as the no. 1 social media channel among multiple channels, Magento deserves applause for releasing a Facebook integration extension. But, if you want to connect your Magento store to other social networking platforms like Twitter, LinkedIn, and others, then you need to take help of third party extensions. Also, there are many third-party Facebook extensions other than Magento social that offer additional social media management abilities.

Conclusion

If you want to enable Magento social media integration with other websites as well, then you should start looking around online for other third-party developer’s extensions. The crucial question that needs answering is what websites and social media networks should you connect your Magento store to? Every ecommerce website has unique social media marketing needs. The webstore’s practices and goals will define what websites you will require extensions for. If you want to find the best marketing channels for your webstore, then you must make some fruitful search. Hiring Magento web designer can help you get bespoke ecommerce stores that are functionally rich and visually appealing.

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How to Set up Product Pages of Your Magento Website for High Conversions

Product pages are ones of the most essential web pages of a Magento website that possess the greatest potential when it comes to conversion and customer engagement.

Magento Website

In fact, most of the traffic that a Magento website receives goes to its product pages, making them one of the highly important assets to focus your optimisation efforts on.
In addition, here are a few tips to enhance usability and SEO across product pages and secure your sales.

Use nothing but high quality product images

Images are the only way a user would know how their desired product looks. Offering clear, high-definition images not only helps the buyer make a right decision but it also reflects on the overall quality of the site and the brand.

Craft product title wisely

The title of the product shows up at different places on the website including the header tag, URL of the page, category pages and more.
Therefore, it is advisable to use commonly searched keywords for a particular product title to be easily searchable.

Give strong reasons to buy

Short descriptions gives you a chance to turn user’s buying decision in your favour. To make the most out of these 2-3 sentences, tell users why they should be buying a particular product. Make them realise that how the related product is a good value offer and you can easily away them into buying.

Use an informative product description

Product description is not just a way to let your users know more about your offering but it’s a means to rank higher in search engines if you can be unique and engaging with your copy.

Add a video for better optimisation

If feasible, use a short, spot-on video that demands attention. Popular brands produce videos for their vital products which help them sell their products as well as improve their SEO rankings.

Conclusion

When your visitors are on a product page, they have access to information that can affect their buying decision and your bottom line. So, put in significant time and efforts in optimising each product page to be unique and impressive enough to provide users with a great shopping experience.

Leveraging Exceptional Capabilities of Magento E-Commerce Platform

Magento Specialist

As business owners, we all keep finding ways to reach maximum customers in this soaring competition. Developing features for a website that are easily accessible for all types of target audience is a back breaking procedure. Being able to occupy the topmost position in e-commerce spectrum, Magento as an e-commerce platform has been able to serve a number of people worldwide making their web experience smoother than ever.

Magento is ever ready for action unlike other platforms; it is capable enough to deliver desired flexibility and an interface to control over the look to function an e-business smoothly.

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Migrating to Magento? These Considerations Will Help Create a Seamless Experience

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5 Blunders that Magento Developers Make while Building Ecommerce Sites

Summary: Magento is a powerful web development platform accepted by numerous ecommerce business, globally. However, in an attempt to be quick and smart, some Magento developers make blunders that adversely affect the business and its sales.

ad It’s not a hidden fact that Megento, today, has emerged as an indispensable platform when it comes to ecommerce website development. The platform has been successfully powering numerous ecommerce businesses across the globe, helping them in boosting their sales, and making a great impression on the web.

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Grow your E commerce business with advanced features in quick time!

E-commerce business clearly an emphasis on strategising and managing a lot of things. This is never an easy task without a firm foundation for it. Business owners today demand better platforms for their websites. Catering for their customers in a faster, efficient and productive way is their main goal.

Magento Web Developers in this regard help in the creation of better-performing e-commerce websites. Any developer can download it as it is an open source licensing platform. As per the demands of the clients, innovative tweaks are used to get unique results. Continue reading