Product pages are ones of the most essential web pages of a Magento website that possess the greatest potential when it comes to conversion and customer engagement.
In fact, most of the traffic that a Magento website receives goes to its product pages, making them one of the highly important assets to focus your optimisation efforts on.
In addition, here are a few tips to enhance usability and SEO across product pages and secure your sales.
Use nothing but high quality product images
Images are the only way a user would know how their desired product looks. Offering clear, high-definition images not only helps the buyer make a right decision but it also reflects on the overall quality of the site and the brand.
Craft product title wisely
The title of the product shows up at different places on the website including the header tag, URL of the page, category pages and more.
Therefore, it is advisable to use commonly searched keywords for a particular product title to be easily searchable.
Give strong reasons to buy
Short descriptions gives you a chance to turn user’s buying decision in your favour. To make the most out of these 2-3 sentences, tell users why they should be buying a particular product. Make them realise that how the related product is a good value offer and you can easily away them into buying.
Use an informative product description
Product description is not just a way to let your users know more about your offering but it’s a means to rank higher in search engines if you can be unique and engaging with your copy.
Add a video for better optimisation
If feasible, use a short, spot-on video that demands attention. Popular brands produce videos for their vital products which help them sell their products as well as improve their SEO rankings.
When your visitors are on a product page, they have access to information that can affect their buying decision and your bottom line. So, put in significant time and efforts in optimising each product page to be unique and impressive enough to provide users with a great shopping experience.