There’s no denying that the ecommerce world has incurred a rapid growth in the number of online stores as well as online buyers.
However, we can’t also deny the fact that online sales revenue loses a whopping 9.1 billion every year because of cart abandonments.
But, why do some online shoppers have to abandon the cart full of items they intended to buy? Why do they leave the store without making a purchase when they landed on the website to shop in the first place?
Well, more often than not, it is ecommerce fears.
When people shop online, specifically from a new or unfamiliar website, they are jittery and concerned about the authenticity of the supplier or retailer. Doubts and fears in their mind cause them to change their buying decision.
So, what are these shopping fears that prevent many visitors from becoming payable customers?
Let’s have a look
Is this company for real?
Shopping with an online store that customers cannot see and experience physically can be a hard decision to make. Lack of validity and credibility in an online website may bounce potential customers away from the store without even having browsed their offerings.
A well-designed, sophisticated website that makes for easy navigation and depict clear visuals helps build a hassle-free user experience, which ultimately leads to more sales.
Is this store safe to make an online purchase?
With the increasing number online credit card fraud and identity theft incidents every year, it comes as no surprise that many online customers are concerned that their essential information may be stolen when they make an online purchase.
Trustmarks that depict trust and authenticity of the business and logos from recognised accreditors that assure that your store is safe to purchase go a long way to ease security anxiety amongst customers.
But I can’t exactly tell what the product is like?
One of the major concerns with ecommerce shopping is that one can’t feel, touch or smell a desired product like in offline stores. This makes consumers who largely rely on the sensory aspect of shopping more uncertain and jittery about their online purchase.
High resolution images of products from considerate angles, good, descriptive text copy and even short videos showing the product in different situations and uses can work wonders for the shopper’s encouragement and trust.
Am I sure to receive my product once I order it?
Many people fear of placing an order and never receiving it. Online buyers, particularly those who prefer to pay online for their purchases, are often concerned about the delivery of the product.
Incorporating the facility of automated conformation messages and tracking functionality into your website will allow customers to track their product every step of the process and rest assured of the timely delivery.
What if I don’t like the product when I actually receive it?
Many a shopper are afraid that if they buy an item and it doesn’t fit them or is not what they expected, they’ll be stuck with the purchase.
A transparent return policy that is fair for both the customer and the business can help reduce uncertainty around shoppers’ buying decision. By providing shoppers with an easy and smooth way to make returns and exchanges, you can encourage them to continue their shopping with you and return for more purchases in the future.
While there certainly exist ecommerce fears in every first-time buyer to an online store, it is not that you can do nothing about it.
By reinforcing your website, you can build long-lasting trust and increase integrity and reliability around your brand. Work with a professional ecommerce development firm that offers custom tailored shopping cart solutions in Sydney to convert your feeble website into a reliable online store.