Ensure Your Online Success in 2019 with These Emerging Ecommerce Trends

Ecommerce is evolving at an accelerated pace. That’s why, it is of utter importance to remain in the loop with current online shopping trends.

According to Statista, the global retail ecommerce revenue will reach to $4.88 trillion by 2021. Talking specifically about ecommerce revenue in Australia, it is expected to grow upto $26.9 billion by 2023.

These statistics clearly show that more businesses are expected to join the ecommerce industry in the coming years, which implies more competition.


Therefore, merchants need to be up-to-date with the latest ecommerce trends of 2019 to beat their competition.

Follow these top emerging trends of 2019 to stay ahead of your competition.

Trend#1: Dropshipping

A retail fulfillment method where a store with limited capital doesn’t need to stock the products. Instead, the merchant can act as the middleman between the manufacturer /supplier and the customer to complete a purchase. However, they never get a chance to see or handle any of the product while being a part of this strategy.

This retail fulfillment model is convenient and involves less risk while offering many advantages including:

  • The merchant doesn’t have to maintain the stock. You only buy the product when a customer places an order online.
  • You do not have to tie in your cash in unsold products
  • You can save money on inventory storage and management.
  • Low overhead costs.

According to the 2018 State of the Merchant ecommerce Report, out of 450 online stores, 16.4% were using the dropshipping model. Moreover, merchants who have integrated this model into their business experienced an average revenue growth of 32.7% and had an average conversion rate of 1.74%.

These benefits ensure a lot of dropshipping in the future of the ecommerce industry.

Trend#2: Multi-channel selling

With so many different ecommerce channels available online, consumers want to take advantage of multiple options to make most profitable purchases.

Here are some stats from 2018 Omnichannel Buying Report:

  • 87% of consumers shop offline.
  • 78% of consumers reported making a purchase on Amazon.
  • 45% of consumers shop from branded brand store.
  • 65% of consumers shop from brick-and-mortar store.
  • 34% of consumers shop on eBay.
  • 11% of consumers shop on Facebook.

The same report also states that, the consumer spends 69% of their discretionary income to shop in-store. Moreover, 56% of Gen Z make purchases from physical stores.

The data evidently displays that by establishing your business across all channels that your customers use, you can cater to the needs of omnichannel shoppers and hence grow your ecommerce sales.

Trend#3: Smarter Payment Processing

The lack of flexible payment options is a long-standing hurdle for ecommerce retailers. That’s why the final payment step at an ecommerce store can either make or break a conversion.

This clearly means if the payment experience at the checkout isn’t smooth, you could end up losing your potential customers, forever.

The data by Baymard Institute shows that about 70% of customers abandon their cart and 28% of cart abandonment occurs owing to a long, complicated checkout process.

Therefore, if you are looking to improve your sales in 2019, you must ensure a quick, hassle-free checkout experience. By simplifying the checkout process and payment options for customers, you can guarantee a rapid growth in your conversions which will further help reduce your cart abandonment rate.

 Trend#4: Omnichannel Personalisation

The popularity of Omnichannel selling was already expected for 2019 by industry experts. However, just being active on multiple channels is not enough. Personalising your interaction with customers across all channels is a necessity.

A study found that, “personalisation has improved customer relationships for 98% of marketers”

One effective way to ensure a great level of personalisation in your customer service is AI driven targeting. Predictive targeting helps you identify visitors and their personal preferences and shopping behaviours. This in turn helps to optimise your customer experiences across all channels as well as improve your relationship with them.

Trend#5: Custom Packaging

There has been an uptick in the demand of customised packaging solutions and this trend is forecasted to continue in the coming years as well.

According to a study, 68% shoppers felt that packaging makes a brand became more exclusive. In the same study, it was revealed that unique packaging made 61% of customers feel more excited about the product.

The growing demand and popularity of customised packaging amongst customers emphasise on the need for merchants to embrace customer packaging in order to make their brand more recognisable.

Final Word

These trends can revolutionise the ecommerce industry. So, be sure to work with the best company for Magento web design in Sydney and keep ahead of your competitors. Experienced professionals who specialise in Magento web development can help you manage and improve your sales through omnichannel marketing and integration of easy payment methods.


Top 7 things to consider when hiring a Magento developer

Magento is considered as complex ecommerce development platform when compared to Woo-Commerce and Shopify. It is best known for its ability to manage multiple stores from a single dashboard, scope for modifications and customisations, automation of orders and shipments, product types, catalog browsing and management, analytics and reporting etc.

Magento website designer


Complexity of Magento calls for the need of hiring a good Magento developer. When hiring a Magento developer you need to consider the following seven things.

  1. Analyse what you need

It is important to create a clear-cut plan with all your needs and desires mentioned on paper before hiring the developers. It would be better if you understand the basics, sweet spots and difficulties of the online store. This way you will get involved during the development process.

  1. Look for potential Magento partners

It is suggested to ask for recommendations of a trusted colleague or you may look for suggestions from third party service providers like hosting agencies, when looking for the best Magento developers. You can also find connections on LinkedIn that helps in finding professionals from any field.

  1. Look for certified Magento developers

If you want to develop an online storefront with qualitative features and unmatched functionality, then you should hire certified Magento developers. Certified developers differentiate themselves from the existing competition with their rich expertise in utilising the Magento platform effectively. They have the deep understanding of Magento and so, they are capable of easily optimising the use of native features.

  1. Find an agency

Magento covers vast aspects of eCommerce, such as drop shipping, PHP programming, content marketing, business logic, design and implementation, usability etc. This simply means you need to cover so many aspects to gain complete understanding of Magento. Hence, it is advisable to hire a Magento Development company that can address all aspects of establishing and managing a Magento enterprise.

You must thoroughly study about various agencies and their services before finalising your choice.

  1. Visit customer sites

Customer reviews about Magento developers can greatly help in shortlisting developers. You will be able to get the hint about their quality of work. It would be wise to find out the reviews written by people who personally liked the developer and check negative reviews (if any) regarding their development work. By doing this you will be able to know the pros and cons of individual developers.

You can also check the portfolio yourself to pay attention to details like ease of use, internal links and accessibility of information, user flows etc.

  1. Go for a long-term relationship

E-commerce website can sometimes work improperly due to many reasons such as attack by hackers, virus or any bug. Online store also requires regular updates, addition of new features and ideas, license renewals etc. For all this you need a programmer who will be able to solve these issues in the long run.

  1. Seek the Tycoons

It would be great to find influencers who have a good reputation in the industry and are well informed about the latest developments in ecommerce. If you want to develop top class Magento powered store, you can avail the services of well reputed Magento development agencies.


Final Words

Seeking a well reputed web developer in Sydney is a crucial step in the successful development of the online store. All the above tips can be helpful in hiring a Magento expert. So, before making your final decision, think twice and act wise.

A Quick Guide to Increasing Ecommerce Sales with Promotions and Discounts

At some point of time, every ecommerce retailer feels the unavoidable urge to boost their traffic and drive hefty revenue as well as customer loyalty. This is where promotional discounts make perfect sense.

Magento specialist

Discount offers, coupons and deals help to lure new prospects into making a purchase and keep repeat customers. Of course, retailers have to be smart about when and how to distribute offers and discounts in order to use the promotional strategy to their advantage.

The Stats behind discounting

Coupons and discounts have the potential to exhilarate customers.

Studies show that up to 50% customers only make a purchase when there’re coupons on offer. Research also revealed that 90% of discount users insisted on revisiting retailers that offer coupons and discounts while 57% said they would abandon their purchase if there are no discounts.

Then there are those shoppers who spend a significant amount of time each week searching for online shopping deals, coupons and special offers. Retailers can utilise this opportunity to generate terrific sales and revenue by launching exclusive offers congruent with targeted consumers.

In addition, here are different types of coupons and discounts you can launch for attracting customers.


To offer the buyers a reason to come back. This type of incentive promotes repeat purchases.

Add to cart discounts

Instant discounts help decrease cart abandonment to a great extent.

Free delivery

Free shipping and delivery can encourage hesitant customers to complete their purchase.


A gift with a purchase give shoppers a reason to spend more while assisting in moving surplus inventory.


This can be a worthy incentive for customers who can easily use two of similar products. BOGO can be offered when sales (of a certain product category) are dropping or to increase average order value.

To sum up

Here are different ways ecommerce stores can benefit from promotions:

  • Boost customer loyalty and happiness
  • Increase customer acquisition
  • Promote newly-launched products and move slow-selling products
  • Encourage repeat purchases
  • Move excess inventory

When planned and deployed appropriately, discounting can be a great tool to acquire new customers, drive sales and reinforce customer relationships. Of course, you will need a Magento specialist to strategically plan and deploy promotions and make the most out of your approach.

Magento developers

Remember that there are several Magento developers and experts who specialise in Magento web design and development. Be sure hire one who can not only help to create a robust promotional pricing strategy but assist in driving conversions and revenue in the long-run.


Sigma Infotech