Top 7 things to consider when hiring a Magento developer

Magento is considered as complex ecommerce development platform when compared to Woo-Commerce and Shopify. It is best known for its ability to manage multiple stores from a single dashboard, scope for modifications and customisations, automation of orders and shipments, product types, catalog browsing and management, analytics and reporting etc.

Magento website designer


Complexity of Magento calls for the need of hiring a good Magento developer. When hiring a Magento developer you need to consider the following seven things.

  1. Analyse what you need

It is important to create a clear-cut plan with all your needs and desires mentioned on paper before hiring the developers. It would be better if you understand the basics, sweet spots and difficulties of the online store. This way you will get involved during the development process.

  1. Look for potential Magento partners

It is suggested to ask for recommendations of a trusted colleague or you may look for suggestions from third party service providers like hosting agencies, when looking for the best Magento developers. You can also find connections on LinkedIn that helps in finding professionals from any field.

  1. Look for certified Magento developers

If you want to develop an online storefront with qualitative features and unmatched functionality, then you should hire certified Magento developers. Certified developers differentiate themselves from the existing competition with their rich expertise in utilising the Magento platform effectively. They have the deep understanding of Magento and so, they are capable of easily optimising the use of native features.

  1. Find an agency

Magento covers vast aspects of eCommerce, such as drop shipping, PHP programming, content marketing, business logic, design and implementation, usability etc. This simply means you need to cover so many aspects to gain complete understanding of Magento. Hence, it is advisable to hire a Magento Development company that can address all aspects of establishing and managing a Magento enterprise.

You must thoroughly study about various agencies and their services before finalising your choice.

  1. Visit customer sites

Customer reviews about Magento developers can greatly help in shortlisting developers. You will be able to get the hint about their quality of work. It would be wise to find out the reviews written by people who personally liked the developer and check negative reviews (if any) regarding their development work. By doing this you will be able to know the pros and cons of individual developers.

You can also check the portfolio yourself to pay attention to details like ease of use, internal links and accessibility of information, user flows etc.

  1. Go for a long-term relationship

E-commerce website can sometimes work improperly due to many reasons such as attack by hackers, virus or any bug. Online store also requires regular updates, addition of new features and ideas, license renewals etc. For all this you need a programmer who will be able to solve these issues in the long run.

  1. Seek the Tycoons

It would be great to find influencers who have a good reputation in the industry and are well informed about the latest developments in ecommerce. If you want to develop top class Magento powered store, you can avail the services of well reputed Magento development agencies.


Final Words

Seeking a well reputed web developer in Sydney is a crucial step in the successful development of the online store. All the above tips can be helpful in hiring a Magento expert. So, before making your final decision, think twice and act wise.


A Quick Guide to Increasing Ecommerce Sales with Promotions and Discounts

At some point of time, every ecommerce retailer feels the unavoidable urge to boost their traffic and drive hefty revenue as well as customer loyalty. This is where promotional discounts make perfect sense.

Magento specialist

Discount offers, coupons and deals help to lure new prospects into making a purchase and keep repeat customers. Of course, retailers have to be smart about when and how to distribute offers and discounts in order to use the promotional strategy to their advantage.

The Stats behind discounting

Coupons and discounts have the potential to exhilarate customers.

Studies show that up to 50% customers only make a purchase when there’re coupons on offer. Research also revealed that 90% of discount users insisted on revisiting retailers that offer coupons and discounts while 57% said they would abandon their purchase if there are no discounts.

Then there are those shoppers who spend a significant amount of time each week searching for online shopping deals, coupons and special offers. Retailers can utilise this opportunity to generate terrific sales and revenue by launching exclusive offers congruent with targeted consumers.

In addition, here are different types of coupons and discounts you can launch for attracting customers.


To offer the buyers a reason to come back. This type of incentive promotes repeat purchases.

Add to cart discounts

Instant discounts help decrease cart abandonment to a great extent.

Free delivery

Free shipping and delivery can encourage hesitant customers to complete their purchase.


A gift with a purchase give shoppers a reason to spend more while assisting in moving surplus inventory.


This can be a worthy incentive for customers who can easily use two of similar products. BOGO can be offered when sales (of a certain product category) are dropping or to increase average order value.

To sum up

Here are different ways ecommerce stores can benefit from promotions:

  • Boost customer loyalty and happiness
  • Increase customer acquisition
  • Promote newly-launched products and move slow-selling products
  • Encourage repeat purchases
  • Move excess inventory

When planned and deployed appropriately, discounting can be a great tool to acquire new customers, drive sales and reinforce customer relationships. Of course, you will need a Magento specialist to strategically plan and deploy promotions and make the most out of your approach.

Magento developers

Remember that there are several Magento developers and experts who specialise in Magento web design and development. Be sure hire one who can not only help to create a robust promotional pricing strategy but assist in driving conversions and revenue in the long-run.


Sigma Infotech