Marketing Strategies: 5 Effective ways to build Brand Awareness

Summary: Branding is an important aspect of a business, large or small, to spread awareness about the brand and products/services. PPC advertising, exhibiting and organizing promotional events are some great ways to build brand awareness.

Businesses, today, whether it’s asa high-profile restaurant or an e-commerce start-up, are known to consumers from their brand name. Do you ever realize that most times you need something or buy something, you ask for the product addressing its brand name instead of using the generic term for the same? You need a drink at a restaurant, you ask for a Coke or Pepsi. You ask for Vaseline when you need a petroleum jelly. You need a bandage, you ask for a Band-Aid. We use brand names as generic terms to refer to respective products, and this is what’s called brand awareness.

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5 Questions to Ask When Hiring a Web Application Developer

sigmaIt won’t be erroneous to say that smartphones and tablets, today, are a second home to people (consumers) across the world. And, what brings them on their smartphones, on the web, is web applications.

To entertain more and more people on the web and meet their regular and specific requirements, we need countless feature-rich, robust web applications. When it comes to building efficient and dynamic applications, investing in experienced and adroit developers is of more importance than saving a few bucks on your website application development. The right developer would not only build you outstanding applications but also add value to your business in different ways. Continue reading

Avail Shopping Cart Solutions for Improved Functionality of Your E-Store

Recent growth in the e-Commerce sector has shown the enormous significance of having an online presence. Getting found on the web isn’t an easy job as you need to take care of a zillion other things like SEO, ORM and website content. It’s definitely crucial to sustaining in an environment where your competitors keep pushing you down and your rankings drop by just one negative feedback. To avoid this hectic work, a web-store should be made using highly effective marketing tools in order to reach out to a wide audience.

So for the entrepreneurs, starting an e-Store, get top-notch quality and full-featured online shopping cart solutions that can fight half the battle. A complete e-commerce platform like Magento, Shopify or Joomla will get you the top-notch quality and a full-featured platform. With such a platform you can make e-commerce solutions of any size by delivering the best shopping cart solutions. Continue reading

Web Development with Sigma InfoTech


Website development process includes tasks like Web designing, Web content development, server-side scripting and network security configuration. It is associated with developing websites for hosting via the Internet. Coding or programming enabling website functionality as per the client requirements is a major aspect of web development. This ranges from plain text pages creation to Web-based complicated applications, social network applications, and electronic business applications.

Sigma Infotech provides solutions from front-end development to backend programming and maintenance supported with technical expertise and experience. The designing and development process is carried forward with latest in search engine trends and algorithms by our search engine marketing team. Website performance is ensured for search engines like Google, Yahoo and Bing. Technically advanced websites are built here, through best quality services and continuous efforts. Continue reading