Magento specialist, your responsive and proactive partner

A truly fluid user experience is key for creating long-term value building relationships. Magento justifies its one to many canons. Popularly avowed as the ultimate eCommerce solution customised to conform all viable needs and is voluminously used for web development.

Whether you’re B2C, B2B, a pure play online retailer or an omni channel online retailer, you need to partner with Magento Web Development Company to obtain end to end eCommerce solutions to optimise the performance, efficiency and sales of your online store.

An efficient Magento website designer is smart enough to align your business objectives with Magento speciality while avoiding unnecessary customisation. Magento specialist understand how people use the web, how they communicate with businesses and so they are adept in fixing issues with functionality.

These specialists improve sites that are not performing effectively or are broken. A certified Magento website designer help numerous clients in achieving success with perfect designs and right UX for their businesses.

Magento website designer

Magento can run multiple store fronts from a single back end system and it has giant store of extensions. By using different extensions, you can easily expand and differentiate your store’s features from your competitors

Regardless whether you’re planning to build a new Magento store from scratch or want to improve your existing website, Magento specialists’ vast industry know-how and rich tool set make them preferred partner for many renowned multinational organisations. With Magento web design solutions in Sydney, it is possible to create eCommerce solutions that enhance communication and grow your audience.

In order to move your online venture to the next level you should think of adding eCommerce component to your business. E-commerce is one of the most important aspects of any online business that allows you to expand your customer base and hence increase market share.

Shopping Cart Solutions

Today Shopping Cart Solutions have become a necessity to build a competitive online store. While being designed to assist people in making purchases online initially, Shopping cart solutions offer everything that you may require for running an online store successfully. If you are dealing into small to medium size business, you probably want to start selling products or services online as quick as possible. With seamless shopping cart solutions, you can create a full-fledged eCommerce site with minimum efforts.

Shopping cart solutions in Sydney provide fastest growing eCommerce solutions that have helped many small businesses grow their online sales. These shopping cart solutions pave an effortless start to sell online. With pre-integrated payment, marketing, accounting and shipping solutions, Shopping cart gives you access to all the tools you need in one place.

Shopping cart features that helps you build a fully functional web store.

  • Built in marketing tools including discounts and vouchers.
  • Built in SSL data encryption for website security.
  • Numerous payment options to process transactions with a real-time payment gateway.
  • Time saving site search and easy browsing options.
  • Allows for product ratings and reviews.
  • Allows for real time inventory and order fulfilment management.
  • Single page, fast checkout.
  • Easy integration with third party solutions.

Magento specialists

Since every business is unique, so every online web store should also be unique. Magento specialist implements custom developed Magento features in your website to satisfy your unique target audience and admin requirements. These specialists also provide responsive and proactive support for optimisation and maintenance of your Magento store.

Author

Sigma Infotech

Smart PPC Advertising: Don’t Just Drive Customers, Retain Them

From small start-ups to established brands, pay per click advertising is an effective tool for marketers to acquire new customers and generate brand awareness and business.

While it’s not too challenging to drive hefty traffic through PPC campaigns, most businesses face problems when it comes to retaining acquired customers. In an attempt to outdo their competitors, business owners often put their entire focus on attracting and driving prospects.

Pay Per Click Sydney

The key to running a successful business on the other hand is to not just acquire new customers but retain and engage them effectively.

When implemented thoughtfully, PPC advertising can help engage existing customers and create opportunities to strengthen customer loyalty and boost repeat sales.

Here are a few ways retaining customers can benefit your business:

  • Retaining exiting customer is much cheaper than bringing in new customers.
  • Not only is customer retention economically more viable than customer acquisition but it provides loyal customers that are more profitable to business.
  • Loyal customers extensively extend word of mouth referrals, increasing your brand awareness and sales.
  • Engaged, retaining customers provide more reviews and feedback allowing your business to stand out amongst the competitors.
  • Having a good network of loyal customers allow you to expand your business boundaries with new ventures like a brand-new product line or logo which would have been quite challenging with prospects and new customers.

Now that you know retaining existing customers can be more profitable than driving in new ones, exploit the following effective practices to help increase your retention rates:

  • Launch a new product/service and let the existing customers who haven’t visited your website for a while, know about the launch through creative ads.
  • Introducing special discounts coupons and offers is another way to induce customers who haven’t shopped for a while into making a purchase.
  • Utilise cross-selling. Advertise products similar to the one your existing customers have purchased in the recent past ON Google Display Network to encourage them to make repeat purchases and generate revenue for your business.

Most first time buyers tend to fulfill their current needs and don’t have any intent to create a long-term relationship with the concerned brand. However, you can engage your customers with effective PPC advertising and maintain customer relationships that bring business and revenue in the long-term.

To fully utilise the potential of Pay Per Click in Sydney, consider working with a reliable PPC firm or expert.

A Quick Guide to Increasing Ecommerce Sales with Promotions and Discounts

At some point of time, every ecommerce retailer feels the unavoidable urge to boost their traffic and drive hefty revenue as well as customer loyalty. This is where promotional discounts make perfect sense.

Magento specialist

Discount offers, coupons and deals help to lure new prospects into making a purchase and keep repeat customers. Of course, retailers have to be smart about when and how to distribute offers and discounts in order to use the promotional strategy to their advantage.

The Stats behind discounting

Coupons and discounts have the potential to exhilarate customers.

Studies show that up to 50% customers only make a purchase when there’re coupons on offer. Research also revealed that 90% of discount users insisted on revisiting retailers that offer coupons and discounts while 57% said they would abandon their purchase if there are no discounts.

Then there are those shoppers who spend a significant amount of time each week searching for online shopping deals, coupons and special offers. Retailers can utilise this opportunity to generate terrific sales and revenue by launching exclusive offers congruent with targeted consumers.

In addition, here are different types of coupons and discounts you can launch for attracting customers.

Cashback:

To offer the buyers a reason to come back. This type of incentive promotes repeat purchases.

Add to cart discounts

Instant discounts help decrease cart abandonment to a great extent.

Free delivery

Free shipping and delivery can encourage hesitant customers to complete their purchase.

Freebies

A gift with a purchase give shoppers a reason to spend more while assisting in moving surplus inventory.

BOGO

This can be a worthy incentive for customers who can easily use two of similar products. BOGO can be offered when sales (of a certain product category) are dropping or to increase average order value.

To sum up

Here are different ways ecommerce stores can benefit from promotions:

  • Boost customer loyalty and happiness
  • Increase customer acquisition
  • Promote newly-launched products and move slow-selling products
  • Encourage repeat purchases
  • Move excess inventory

When planned and deployed appropriately, discounting can be a great tool to acquire new customers, drive sales and reinforce customer relationships. Of course, you will need a Magento specialist to strategically plan and deploy promotions and make the most out of your approach.

Magento developers

Remember that there are several Magento developers and experts who specialise in Magento web design and development. Be sure hire one who can not only help to create a robust promotional pricing strategy but assist in driving conversions and revenue in the long-run.

Author

Sigma Infotech

How to go from a mediocre Developer to a Successful Software Development Professional

If you thought programming is all about advanced skill and languages, you are probably wrong.

There’s much more to software development than great code. If you’re a programmer by profession, you sure have to ensure career advancement and improvement of programming skills.

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Gathered below are some proven tips that will help you develop into a skilled developer no matter where you are or ended up.

Reinforce Your Basics

Before you try to be an expert programmer or get familiar with specific languages, get a good grasp of basic concepts and fundamentals.

Learning the groundwork that provides the foundation to all the coding work you do, helps you get familiar with why and how things work the way they do. When you learn the basic theories underlying your work, you become much better at it.

Stay Up-to-Date
The ever-changing technology keeps introducing new trends and tools to the programming world. Staying current means not just learning about the latest drifts, the techniques but incorporating them into your practice.

Attending programming conferences, lecturers and seminars, self-learning through books, media and the web are some viable ways to evolve with the changing technology.

Learn More Languages

You would sure start with a specific language that you learnt in your college or training. But know that there are several programming languages out there and some of them might be more advanced than the one you specialise in or the others.

Pick one from languages you have never used and learn the basics, skills and techniques involved. It would be a good idea to take on a language that is significantly different from the one you currently involve with.

Share Your Knowledge

Needless to say, teaching is one the best ways to learn and grow. Sharing your software development knowledge and skill set with others helps make room for new ideas and concepts.

It doesn’t matter if you’re an intermediate developer, you still have got something that can help those beginners and learners. So, spend some time answering questions and resolving queries of other people in the field not just to help them but your own knowledge.

Enjoy your work

Like with any field, it is important to love your work. See if you’re really enjoying coding, working with languages and functions and practicing programming tools. You take interest in learning everything new in software programming and Magento Development.

Because if you’re not, there is certainly no point in putting in your significant time and effort and improve your skill to go from a beginner or intermediate to a senior developer.

Being a programmer doesn’t have to be as challenging as it sounds. But you don’t want to be a developer who’s just starts with a language and is fine with solving a few queries to make a living.

You must take up as many programming challenges along the road as possible and advance yourself and your career as a developer over time.

Ecommerce Fears of Online Shoppers that Might Be Killing Your Sales

magento-developers

There’s no denying that the ecommerce world has incurred a rapid growth in the number of online stores as well as online buyers.

However, we can’t also deny the fact that online sales revenue loses a whopping 9.1 billion every year because of cart abandonments.

But, why do some online shoppers have to abandon the cart full of items they intended to buy? Why do they leave the store without making a purchase when they landed on the website to shop in the first place?

Well, more often than not, it is ecommerce fears.

When people shop online, specifically from a new or unfamiliar website, they are jittery and concerned about the authenticity of the supplier or retailer. Doubts and fears in their mind cause them to change their buying decision.

So, what are these shopping fears that prevent many visitors from becoming payable customers?

Let’s have a look

Is this company for real?

Shopping with an online store that customers cannot see and experience physically can be a hard decision to make. Lack of validity and credibility in an online website may bounce potential customers away from the store without even having browsed their offerings.

Solution:

A well-designed, sophisticated website that makes for easy navigation and depict clear visuals helps build a hassle-free user experience, which ultimately leads to more sales.

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Is this store safe to make an online purchase?

With the increasing number online credit card fraud and identity theft incidents every year, it comes as no surprise that many online customers are concerned that their essential information may be stolen when they make an online purchase.

Solution:

Trustmarks that depict trust and authenticity of the business and logos from recognised accreditors that assure that your store is safe to purchase go a long way to ease security anxiety amongst customers.

But I can’t exactly tell what the product is like?

One of the major concerns with ecommerce shopping is that one can’t feel, touch or smell a desired product like in offline stores. This makes consumers who largely rely on the sensory aspect of shopping more uncertain and jittery about their online purchase.

Solution:

High resolution images of products from considerate angles, good, descriptive text copy and even short videos showing the product in different situations and uses can work wonders for the shopper’s encouragement and trust.

Am I sure to receive my product once I order it?

Many people fear of placing an order and never receiving it. Online buyers, particularly those who prefer to pay online for their purchases, are often concerned about the delivery of the product.

Solution:

Incorporating the facility of automated conformation messages and tracking functionality into your website will allow customers to track their product every step of the process and rest assured of the timely delivery.

What if I don’t like the product when I actually receive it?

Many a shopper are afraid that if they buy an item and it doesn’t fit them or is not what they expected, they’ll be stuck with the purchase.

Solution:

A transparent return policy that is fair for both the customer and the business can help reduce uncertainty around shoppers’ buying decision. By providing shoppers with an easy and smooth way to make returns and exchanges, you can encourage them to continue their shopping with you and return for more purchases in the future.

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Conclusion

While there certainly exist ecommerce fears in every first-time buyer to an online store, it is not that you can do nothing about it.

By reinforcing your website, you can build long-lasting trust and increase integrity and reliability around your brand. Work with a professional ecommerce development firm that offers custom tailored shopping cart solutions in Sydney to convert your feeble website into a reliable online store.

Search Engine Marketing: Make a Big Difference with Small Considerations

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Search engine marketing (SEM) is robust tool to bring your business into spotlight and survive the increasingly completive marketplace.

However, many small-business marketers consider it an expensive means to grow their business online and think of SEM as a tool for only the established, big-budget brands.

In order to break this misconception and help small businesses use SEO to their advantage, we have pulled together some vital considerations.

Keyword Selection

Of course, big brands with larger marketing budgets have an edge over small businesses when it comes to paid search auctions.

One way you to compete with such brands is to be strategic and intelligent about which keywords to target. You need to focus on keywords that can pull quality leads and conversions for your business.

Additionally, you can utilise long tail keywords that might be comparatively less competitive but allow you be more targeted on a low budget.

Localisation

Why push your business through search engine results for global keywords when your serve within a specific region or a city?

Restricting your geographic targeting is an inexpensive way to compete against bigger brands. With strategic local search engine optimisation, you can invest your time and money in ad campaigns that optimised to target local traffic rather than drive traffic from across the world.

Captivating Ad Copy

When budget is in the way of competing against bigger brands, you must come up with economical ways to stand out. Ad copy is one of those inexpensive tools you can leverage to make a difference in the crowd.

Writing creative and unique ad copy, which definitely requires a good positioning statement and mindful placement of keywords, can help you get more clicks and traffic.

An important aspect here is to be clear, precise in ad text and make your business seem like the logical choice to customers.

Ad Extensions

Another way to be more impactful with your online ads is extend them with extra information that can be helpful for your audiences.

While you try to pack your ads with as much useful information about your business as possible, Google allows you to add a variety of extra details to your ad copy including local info, reviews, ratings and web page links just to improve the chances of ad clicks.

By offering additional information, you can encourage customers to explore your business more and find something they are interested in.

To Summarise

Depending on the industry, Running search engine marketing campaigns can certainly be The aforementioned tips would help you not only run your marketing campaigns effectively and rank high in search engines but also outperform your competitors and compete with bigger brands.

Author

Sigma Infotech

How to Set up Product Pages of Your Magento Website for High Conversions

Product pages are ones of the most essential web pages of a Magento website that possess the greatest potential when it comes to conversion and customer engagement.

Magento Website

In fact, most of the traffic that a Magento website receives goes to its product pages, making them one of the highly important assets to focus your optimisation efforts on.
In addition, here are a few tips to enhance usability and SEO across product pages and secure your sales.

Use nothing but high quality product images

Images are the only way a user would know how their desired product looks. Offering clear, high-definition images not only helps the buyer make a right decision but it also reflects on the overall quality of the site and the brand.

Craft product title wisely

The title of the product shows up at different places on the website including the header tag, URL of the page, category pages and more.
Therefore, it is advisable to use commonly searched keywords for a particular product title to be easily searchable.

Give strong reasons to buy

Short descriptions gives you a chance to turn user’s buying decision in your favour. To make the most out of these 2-3 sentences, tell users why they should be buying a particular product. Make them realise that how the related product is a good value offer and you can easily away them into buying.

Use an informative product description

Product description is not just a way to let your users know more about your offering but it’s a means to rank higher in search engines if you can be unique and engaging with your copy.

Add a video for better optimisation

If feasible, use a short, spot-on video that demands attention. Popular brands produce videos for their vital products which help them sell their products as well as improve their SEO rankings.

Conclusion

When your visitors are on a product page, they have access to information that can affect their buying decision and your bottom line. So, put in significant time and efforts in optimising each product page to be unique and impressive enough to provide users with a great shopping experience.