Prepare Your Business for the Evolving World of Ecommerce With Magento

Today’s digital age has seen a veritable explosion of plug and play e-commerce platforms like Volusion, BigCommerce, Shopify and more, but there is one platform that fits perfectly to every imaginable type of e-commerce store you might want to create. Magento is the name. Magento has empowered merchants to quickly and cost effectively create innovative shopping experiences across all touch points.

Web-development-Australia

Propel your online business to new heights by optimising productivity of your online business. The goal of merchants today is crystal clear: Turn first time buyers into loyal customers by consistently delivering great customer experiences.

Magento, a platform based on open source technology, has changed the dimension of Ecommerce by offering endless potential for growth. Magento stands above other shopping cart platforms. Seamless reliability, immense scalability and rich functionality makes Magento the most desired platform for shopping cart development.

Why almost every major ecommerce site in the world runs on Magento? Why Magento has become such an overwhelming favourite of developers?

Top reasons that makes Magento so special.

Tailor made for e-commerce

Magento came as a dedicated platform intended for ecommerce unlike Drupal, Joomla or WordPress, which came primarily as content management platforms offering the option of ecommerce plugins.

Let’s have a look on Key Ecommerce features of Magento

➤ Inventory management
➤ User Dashboards
➤ CMS option
➤ Advanced shipping and supplier management
➤ Cross sell and upsell capabilities
➤ Customer segmentation
➤ Newsletters
➤ Product bundling

Easy to integrate third party apps

You can connect any kind of plugin or app of your choice through Magento’s extensible API. Be it payment gateways, web analytics or shipping and tracking. You can find the app of your choice and can easily plug into your Magento site in no time.

Modular and Customisable

Magento is inherently modular and highly customisable. Being an open source platform, Magento allows you to build beautiful front-end customer experiences by plugging in or modifying templates and layouts of choice. You can also redesign backend workflows to match your business requirements by modifying events and grids and rewriting code.

Built to run fast

You would want as many bells and whistles as you wish on your ecommerce website. Magento allows you to cache pages using varnish, load pages fast to please impatient customers, process queries in no time, and retrieve data from databases in milliseconds.

SEO Friendly

seo2

It is vital to make website as SEO friendly as possible. You need not to involve in drudgery involved in creating SEO optimised URLS, URL rewrites, meta tags, descriptions, navigation, site maps and more. Magento’s source code comes with these features built in, ensuring that your site is search friendly.

The vast community of Magento showcases its strength of agile members that are constantly involved in Improving it. To acquire flawless Magento development website and discover Magento fully, you need to hire certified Magento developers.

The Magento website developer will look after your entire requirement to give the upshots as desired by you. Magento specialist will thoroughly understand your project requirement from the nitty gritty to converting your online business into money making store.

Author

Sigma Infotech

Advertisements

Scale and Grow Your Online Footprints with Magento

Magento-specialists

Magento has emerged as a strong open source PHP based ecommerce framework among other popular names such as Drupal, WordPress and Joomla. Laced up with brilliant administrative interface, robust search engine optimisation, flexible content management system and unparalleled inventory management tools, this platform has won the trust of more than 250,000 merchants around the globe.

A successful website is not only designed aesthetically but engineered well to support smart features catering to the needs of the customers and business strategies. The dynamic interface of Magento powered ecommerce stores is capable enough in selling, compelling and providing a joyful experience to its visitors.

Magento offers its customers a perfect e-commerce solution by providing unparalleled combination of scalable design and extensive support network. Some queries regarding Magento might interest you or clarify your understanding regarding this platform. Let’s peep into some interesting queries and find out the answers that you probably did not know before.

WordPress or magneto, which platform to Pick? Why Magento has took over the other platforms like WordPress?

WordPress or Magento?

While both Magento and WordPress are content Management systems that make it make it easy to modify, add and manage contents in the best way possible. Magento offers unprecedented flexibility in terms of customizations. Whereas WordPress may appear to be an easier choice with little coding work required. Furthermore, both the platforms offer SEO Edge and have strong online support community. Difference in their core functionality sets these platforms apart. Owing to Magento’s inbuilt features and functionality, it is considered as number 1 platform for ecommerce website development by merchants’ world over.

WordPress on the other hand is considered ideal for blogs and is more of text based platform. You cannot develop website as per your ideation in WordPress due to restrictions on customizations. These can be quoted as possible reasons behind the surge of Magento Ecommerce development.

Why Magento has took over the other platforms like WordPress?

An open source ecommerce platform comes with plethora of magnificent templates and themes, making it easier for Magento specialists to work on ecommerce shopping cart solutions.

Versatile content management system
Mobile friendly configurations allowing Magento shopping carts seamlessly viewable on mobile devices.
Supports 500,000 products on one site, capable to handle over 80,000 orders per hour.
Built with advanced SEO efficiency
Easy third-party integration
Magento powered stores are fully customizable online stores.
Robust functionality and systematic order management.

Web application development companies help your business escalate new heights by harnessing the power of cutting edge technology. Whether you plan to develop custom web application from scratch, streamline existing front end functionality or migrate your legacy, website application development companies cover it all. It’s invariably significant for website developer to develop and design website that grasps the user’s attention and make the browsing process a remarkable experience.

The Bottom Line

Magento is ideal for small, medium and large enterprises as it offers almost every functionality an ecommerce website would need to boost sales and register great ROI.

Take Your Pick: Community or Enterprise Edition?

Sifting through the myriad options for a new ecommerce site can be overwhelming. If you’ve found Magneto to be the clear leader, as millions of merchants around the world have, then you’re on the right track. Magento has quickly proved its mantle by serving companies of all sizes and capacities and rose to the top in the realm of shopping carts.

Some merchants and customers need separate care in the online universe. Different selling communities require different business solutions with respect to their needs. Some demand off-the-shelf business solutions while others require personalised settings to accomplish their day to day tasks. Magento can help serve diverse selling communities with its different editions.

Finding the appropriate Magento version that suits your requirements is imperative before you invest on a website. This will help you prevent any risks that can spiral into costly catastrophes.

ecommerce

Which solution fits your business, Magento Community or Enterprise Edition?

Community Edition

The community Edition (CE) is free of charge and can be easily downloaded off the internet. Millions of users around the world have taken the advantage of the features that this edition provides. Magento Community Edition is an open source e-commerce platform that is quite versatile and can be customised according to the user’s needs. Due to this, the Magento Community Edition has gained enough popularity in the online seller community as a free of charge solution to merchants from across the globe.

Many small businesses have already developed extensions and adopted customisation techniques that the free edition provides. It is highly recommended platform for small merchants that are looking for a budget friendly online shopping front to develop their store into a better shopping experience.

Although the Community Edition offers nearly everything any online merchant needs to become a successful e-commerce entrant, there is also a huge percentage that thinks otherwise. This edition has all the elementary features for erecting an online store, but to meet the needs of a percentage that thinks otherwise, a better and more detailed solution is in order, the Enterprise Edition.

Enterprise Edition

Many large-scale corporations think that the Community Edition platform is not enough and require premium grade features to make money online. Some users need additional features while others are looking for more customised options that are not available in free version. The Magento Enterprise Edition was created by Magento to address these concerns. The Enterprise Edition does have an edge on the overall performance of Magento community that comes with a price. This edition has added more functions to accommodate the needs of users with diverse business requirements.

Enterprise Edition has successfully taken many businesses to a higher level of e commerce. Moreover, this edition is completely backed by the Magento team. Magento Enterprise Edition is offered by subscription, and it is available with service level agreement. The subscription comes with exclusive product enhancements and additional distinctive features. Subscribers get support from the team that they can access through email or phone. Yearly subscription of Magento Enterprise can cost up to around $1500. This also includes security updates.

The Bottom Line

The-Bottom ine

Proper planning and careful assessment are the two most essential steps needed to choose the right software. It is vital both be thoroughly based on your business requirements. If you’re a smaller corporation who doesn’t require advanced features that the Magento Enterprise Edition offers or the upgraded performance capabilities, then the Magento Community Edition is likely to suit you. However, if you’re after a large audience, Enterprise will grant you much more flexibility in how you reach specific segments.

If you are still stuck with the thought that which edition is the right fit for your company, then don’t hesitate to contact leading Magento Development companies. Magento powered stores built by Magento specialists help clients turn surfers into customers.

websiteoptimisation

IT consulting companies in Sydney keep you abreast with the latest technologies in the market and manage your entire web presence, including digital marketing services like Search engine optimisation, website optimisation, content marketing, search engine marketing, etc.

Magento 2 is going to be a platform of choice for Australian businesses for years to come

Magento 1.x platform has already won laurels for its robust features and functionality. Renowned for its flexible open source framework, Magento is used by 45% of Australia’s online retailers, and over 30% of online merchants worldwide. Magento is one of the World’s leading digital commerce platforms, making it first choice of developers around the world.

Magento specialist

Magento has been preferred by all high-end e-shops and merchants. Online marketers believe that it’s the most suitable platform for Australian businesses. It offers unmatched functionality and features along with excellent Magento support so that you can customise and control the look and feel of your online store. Magento offers virtually unlimited configuration potential for significantly lower licensing fees than other competitive ecommerce platforms.

Attract, Engage and Convert with Magic of Magento

Magento’s advanced features include:

➣ Multiple stores with sub domains or a single domain multi store.
➣ CMS that is easy to edit and update
➣ SEO friendly design and layout structure, site map generator and RSS feeds
➣ Landing-page tool for campaigns
➣ Search engine friendly URLs
➣ Cross-sells on product pages
➣ Mobile theme and site management
➣ RSS feed for new products, specials and tags
➣ Upsells in shopping cart
➣ Catalogue promotional pricing and more…

Sound knowledge of Magento specialists is what it takes to scope, deploy and develop a best-practise Magento platform.

Magento 2 offers the ecommerce community a deal not to ignore, let’s find out how

Magento web development

Released in November 2015, Magento 2 is built on open source heritage that offers responsive, highly scalable and brilliantly efficient ecommerce stores. Magento web development companies can help your business reach its full potential. With rich expertise of every member of their development team either a Magento specialist or Magento Developer plus certified, you can be sure that your site is built to best-practice Magento coding standards. Below are some of the interesting features of Magento 2.

➣ Highly improved admin interface

Highly improved admin interface

Touch screen functionality of Magento 2 allows for better navigation and improved performance. Improvements to the admin interface include:

  • Optimisation for a wide array of screen sizes
  • Highly improved admin menus
  • Easier product creation

➣ Improved integration with popular payment gateways.

payment gateways

The newly supported integrations are:

  • PayPal
  • Brain tree
  • World Pay
  • Authorize.net
  • Cyber Source

➣ Improved Customisation

Magento 2 offers cheaper, better and faster development accomplished in tandem with Magento and Docs.

➣ Improved upgrades

Improved upgrades offer quarterly feature releases, product roadmaps and constant platform updates.

➣ Mangento2.0 offers great UX

More user-friendly backend UI. Non-technical users can accomplish more tasks than they could do in the past.

Bottom Line

Migration to Magento 2 offers fantastic opportunity to get rid of all the dead and unused data, customisations, extensions and more. Magento 2 is a huge improvement for both Magento developers and Merchants. If you are inspired to get your hands on the new Magento 2, its time to at least start planning your Migration from Magento 1 to Magento 2.

sigma-infotech-logo

A little focus on eminent components can run your Magento store successfully

Boosted traffic, elevated sales or high revenues! Business owners yearn for these wonder words from their online stores. If you have chosen Magento for your online store, then congratulations you are on the right track and are already on your way to success.

Magento Website developer

Sustainable growth of online business calls for strategic process of generating marketing plan, identifying your target audience and thus finding a dependable ecommerce platform to manage your online store in the most effective way.

Magento is indeed a platform that unfurls a lot of growth opportunities for the online merchants by offering them flexibility with increased control in terms of merchandising to promotion and much more.

Along with enhancing the scalability and agility with which things can be done, Magento promises increased return on investment implying increased growth.

Apart from being an exciting content management system, Magento provides a highly intuitive administrative interface. Open source CMS that facilitates great search engine optimisation, powerful catalogue management tools as well as marketing tools, giving online merchants unprecedented power to edit or create sites that best match their unique business needs.

So, the question is where do you turn when you get stuck?

Keeping your Magento website running is critical to your online success. Every minute your site is down leads to a massive amount of revenue loss.  A professional Magento Website developer proactively monitors your website and acts within seconds being alerted of any outages.

Magento Web development companies can be trusted for distinct support coverage and resources they offer to merchants based on the Magento product one is using. Professional Magento website developers comprehend well what ecommerce retailers long for. Magento specialists’ rich industry experience can enhance the appearance of your website or store as they implement the incredible Magento services.

Magento web designer

Crucial elements that every Magento web designer must focus on while developing Magento web designs.

  • Web Design

A well-architectured web design offering a captivating look and usability is crucial for successful online sales. Make sure that your Magento web designer is preparing the main design concept where all the design elements such as your upcoming store’s typography, structure, colour scheme and layout, should complement each other to offer optimum visual hierarchy.

  • Responsive Layout

Online store visitors can be prompted to browse your online store and make purchase by giving them optimal user experience on any device of their choice.

While creating any Magento design it is mandatory to implement site navigation for smaller devices such as mobile phones, laptops, tablets etc.

  • Powerful Content

Shopping is all about impressive visual experience in the ecommerce industry. While showcasing your store’s product range, displaying pictures from different angles with zooming capabilities must be added to impart real feel to your customers.

Compelling content help customers explore more about your offerings. Remember that content can make or break customers interest in your offerings.

Having an online presence is not sufficient to compete the cutting-edge competition. A negative online reputation can be disastrous for any business.

Reputation Management Sydney

Reputation Management companies in Sydney improve and protect your online brand image, manage your online reputation by removing negative feedback and replace offending web pages with positive and fresh information about your company.

it consulting sydney

If you still find yourself at a crossroads with your IT solutions, you can avail IT consulting services to make correct infrastructure decisions.

Author

Sigma Infotech

Magento specialist, your responsive and proactive partner

A truly fluid user experience is key for creating long-term value building relationships. Magento justifies its one to many canons. Popularly avowed as the ultimate eCommerce solution customised to conform all viable needs and is voluminously used for web development.

Whether you’re B2C, B2B, a pure play online retailer or an omni channel online retailer, you need to partner with Magento Web Development Company to obtain end to end eCommerce solutions to optimise the performance, efficiency and sales of your online store.

An efficient Magento website designer is smart enough to align your business objectives with Magento speciality while avoiding unnecessary customisation. Magento specialist understand how people use the web, how they communicate with businesses and so they are adept in fixing issues with functionality.

These specialists improve sites that are not performing effectively or are broken. A certified Magento website designer help numerous clients in achieving success with perfect designs and right UX for their businesses.

Magento website designer

Magento can run multiple store fronts from a single back end system and it has giant store of extensions. By using different extensions, you can easily expand and differentiate your store’s features from your competitors

Regardless whether you’re planning to build a new Magento store from scratch or want to improve your existing website, Magento specialists’ vast industry know-how and rich tool set make them preferred partner for many renowned multinational organisations. With Magento web design solutions in Sydney, it is possible to create eCommerce solutions that enhance communication and grow your audience.

In order to move your online venture to the next level you should think of adding eCommerce component to your business. E-commerce is one of the most important aspects of any online business that allows you to expand your customer base and hence increase market share.

Shopping Cart Solutions

Today Shopping Cart Solutions have become a necessity to build a competitive online store. While being designed to assist people in making purchases online initially, Shopping cart solutions offer everything that you may require for running an online store successfully. If you are dealing into small to medium size business, you probably want to start selling products or services online as quick as possible. With seamless shopping cart solutions, you can create a full-fledged eCommerce site with minimum efforts.

Shopping cart solutions in Sydney provide fastest growing eCommerce solutions that have helped many small businesses grow their online sales. These shopping cart solutions pave an effortless start to sell online. With pre-integrated payment, marketing, accounting and shipping solutions, Shopping cart gives you access to all the tools you need in one place.

Shopping cart features that helps you build a fully functional web store.

  • Built in marketing tools including discounts and vouchers.
  • Built in SSL data encryption for website security.
  • Numerous payment options to process transactions with a real-time payment gateway.
  • Time saving site search and easy browsing options.
  • Allows for product ratings and reviews.
  • Allows for real time inventory and order fulfilment management.
  • Single page, fast checkout.
  • Easy integration with third party solutions.

Magento specialists

Since every business is unique, so every online web store should also be unique. Magento specialist implements custom developed Magento features in your website to satisfy your unique target audience and admin requirements. These specialists also provide responsive and proactive support for optimisation and maintenance of your Magento store.

Author

Sigma Infotech

Smart PPC Advertising: Don’t Just Drive Customers, Retain Them

From small start-ups to established brands, pay per click advertising is an effective tool for marketers to acquire new customers and generate brand awareness and business.

While it’s not too challenging to drive hefty traffic through PPC campaigns, most businesses face problems when it comes to retaining acquired customers. In an attempt to outdo their competitors, business owners often put their entire focus on attracting and driving prospects.

Pay Per Click Sydney

The key to running a successful business on the other hand is to not just acquire new customers but retain and engage them effectively.

When implemented thoughtfully, PPC advertising can help engage existing customers and create opportunities to strengthen customer loyalty and boost repeat sales.

Here are a few ways retaining customers can benefit your business:

  • Retaining exiting customer is much cheaper than bringing in new customers.
  • Not only is customer retention economically more viable than customer acquisition but it provides loyal customers that are more profitable to business.
  • Loyal customers extensively extend word of mouth referrals, increasing your brand awareness and sales.
  • Engaged, retaining customers provide more reviews and feedback allowing your business to stand out amongst the competitors.
  • Having a good network of loyal customers allow you to expand your business boundaries with new ventures like a brand-new product line or logo which would have been quite challenging with prospects and new customers.

Now that you know retaining existing customers can be more profitable than driving in new ones, exploit the following effective practices to help increase your retention rates:

  • Launch a new product/service and let the existing customers who haven’t visited your website for a while, know about the launch through creative ads.
  • Introducing special discounts coupons and offers is another way to induce customers who haven’t shopped for a while into making a purchase.
  • Utilise cross-selling. Advertise products similar to the one your existing customers have purchased in the recent past ON Google Display Network to encourage them to make repeat purchases and generate revenue for your business.

Most first time buyers tend to fulfill their current needs and don’t have any intent to create a long-term relationship with the concerned brand. However, you can engage your customers with effective PPC advertising and maintain customer relationships that bring business and revenue in the long-term.

To fully utilise the potential of Pay Per Click in Sydney, consider working with a reliable PPC firm or expert.