Tips to write Product Descriptions that Increase Appeal of Your E-commerce Products

Product descriptions don’t seem like much work.

You just have to craft a few lines describing your product and it’s good to go on the product details section.

Right? No.

A product description is supposed to not just describe your product but also sell it. Online buyers cannot physically touch and feel your products. That said, product descriptions play an imperative role in enabling the buyer to decide whether a given product would be a right fit for them.

In addition, poorly-written, unclear product information can potentially sway customers away from your web portal instead of getting them through the sales funnel.

Highlighted below are some tips you can implement to make sure your product description includes every bit of information that customers need.

Identity the “WHO”, “WHAT” “WHY” & “HOW”

A good place to start with when writing product descriptions that sell, is addressing the “WHO”, “WHAT”, “WHY” & “HOW”:

Who is going to use your product? Determine their demographics, age and interests. This information will enable you to describe exactly how your product provides value to the customer.

What sets your product apart? Identify the unique features, benefits and attributes of the product which makes it different from the offerings of your competitors.

Why should people buy your product? Define how your product can be used to make buyers’ lives better. Mention the problems your product solves and the unique ways in which it addresses those issues.

How does the product work? This may not be necessary in all types of products, but if you are launching a new technology or a device your customers might not have used before, it would be a good idea to describe its function to prevent any confusion.

Addressing these aspects will address most of the things you will need to write a good product description. Now, let’s get detailed insights into these pointers.

Consider your Ideal Buyer

If you don’t have any idea who should be buying your product, you would most likely end up with a feeble product description which addresses no one in particular.

That is why it is important to define buyer personas. Study your target audience and determine their personality, interests and shopping behaviours. This will help you figure out words, language and tone you can use to describe your product in a way that appeals the potential buyer.

Talk about benefits in addition to features

Specifications and features are the elements that go into product descriptions without saying. But note that some customers would really want to know what is it in a given product which makes it worth investing. And that’s where benefits come into perspective.

Define how each feature of the product will benefit the buyer and why it’s a good purchase.

Stick to your brand’s voice

The tone of your brand’s voice is the aspect that will differentiate your product from your competitors’.

Is your brand formal and professional or casual and conversational? Do you keep things straight-forward or do you like to be funny and humorous with your customers?

Shopping Cart Solutions

Reflecting your brand’s personal tone of voice in your product descriptions will help you connect with your audience better and create a sense of assurance that the product is reliable.

Avoid common phrases/keywords

“Excellent quality”, “literally”, “very”, “nice”– these are some wishy-washy words that can give buyers a perception that you couldn’t think of something more creative to write about your product.

Using such feeble keywords will make your product description less persuasive. Instead of using these oh-yeah-that’s-what-everyone-says phrases, you could incorporate more influential and convincing phrases into your descriptions like now, amazing, stunning, magical, hurry, introducing, quick, substantial etc.

The Takeaway

Of course, there are many other ways to make your product descriptions more appealing. But for the most part, you need to keep it precise, meaningful and buyer-centric.

Furthermore, consider working with a Magento specialist who specialises in ecommerce development to understand the importance and potential of product descriptions and come up with high converting product copies.

Advertisements

Top 7 things to consider when hiring a Magento developer

Magento is considered as complex ecommerce development platform when compared to Woo-Commerce and Shopify. It is best known for its ability to manage multiple stores from a single dashboard, scope for modifications and customisations, automation of orders and shipments, product types, catalog browsing and management, analytics and reporting etc.

Magento website designer

 

Complexity of Magento calls for the need of hiring a good Magento developer. When hiring a Magento developer you need to consider the following seven things.

  1. Analyse what you need

It is important to create a clear-cut plan with all your needs and desires mentioned on paper before hiring the developers. It would be better if you understand the basics, sweet spots and difficulties of the online store. This way you will get involved during the development process.

  1. Look for potential Magento partners

It is suggested to ask for recommendations of a trusted colleague or you may look for suggestions from third party service providers like hosting agencies, when looking for the best Magento developers. You can also find connections on LinkedIn that helps in finding professionals from any field.

  1. Look for certified Magento developers

If you want to develop an online storefront with qualitative features and unmatched functionality, then you should hire certified Magento developers. Certified developers differentiate themselves from the existing competition with their rich expertise in utilising the Magento platform effectively. They have the deep understanding of Magento and so, they are capable of easily optimising the use of native features.

  1. Find an agency

Magento covers vast aspects of eCommerce, such as drop shipping, PHP programming, content marketing, business logic, design and implementation, usability etc. This simply means you need to cover so many aspects to gain complete understanding of Magento. Hence, it is advisable to hire a Magento Development company that can address all aspects of establishing and managing a Magento enterprise.

You must thoroughly study about various agencies and their services before finalising your choice.

  1. Visit customer sites

Customer reviews about Magento developers can greatly help in shortlisting developers. You will be able to get the hint about their quality of work. It would be wise to find out the reviews written by people who personally liked the developer and check negative reviews (if any) regarding their development work. By doing this you will be able to know the pros and cons of individual developers.

You can also check the portfolio yourself to pay attention to details like ease of use, internal links and accessibility of information, user flows etc.

  1. Go for a long-term relationship

E-commerce website can sometimes work improperly due to many reasons such as attack by hackers, virus or any bug. Online store also requires regular updates, addition of new features and ideas, license renewals etc. For all this you need a programmer who will be able to solve these issues in the long run.

  1. Seek the Tycoons

It would be great to find influencers who have a good reputation in the industry and are well informed about the latest developments in ecommerce. If you want to develop top class Magento powered store, you can avail the services of well reputed Magento development agencies.

 

Final Words

Seeking a well reputed web developer in Sydney is a crucial step in the successful development of the online store. All the above tips can be helpful in hiring a Magento expert. So, before making your final decision, think twice and act wise.

9 Reasons to hire a Professional Magento Developer Today

Gone are the days when people would mark a certain date on the calendar for shopping and plan about where they would go shopping, a week beforehand.

Today, shopping is as simple as pulling your smartphone out of your pocket and Google the specific product you’re looking for. What appears next on your screen is a list of service providers suited to your specified keyword. Now you can visit the preferred websites and start browsing the desired product and make a purchase eventually.

With the population of mobile users constantly increasing, online shopping has been on the rise in recent years. And e-retailers who have integrated their online stores with Magento already, have been able to make a major difference in their operational efficiency and overall performance in terms of sales and ROI.

As one of the leading open source e-commerce platforms, Magento web development is used by one in four online shops. However, it requires extensive research, seamless customisation and in-depth expertise to develop high-performing Magento stores.

Magento website designer

That said, a Magento specialist is a highly paid and sought-after expert from whom you can expect on time project delivery with unmatched quality and reliable support. Not only does a professional Magento developer have technical know-how and experience but they are equipped with the capability to leverage the flexibility and scalability of Magento to power e-stores and boost their productivity regardless of their theme and complexity.

What can a Magento specialist do for you?

A Magento developer can do much more than simply building an appealing ecommerce website that runs on Magento. Let’s take a glance at operations that are best left to a certified Magento professional:

  • Develop ecommerce websites that are easily navigable, attractive, and deliver a seamless shopping experience to all customers.
  • Create Magento extensions and themes that go well with existing and upcoming Magento versions.
  • Utilise latest technology and tools to cover every aspect of Magento development.
  • Easily manage multiple tasks of your ecommerce website.
  • They have in-depth knowledge of mySQL, HTML5, CSS3, core PHP etc to deliver the most advanced coding solutions.
  • Build custom shopping carts and one-page checkout to reduce cart abandonments.
  • They can integrate secure payment systems into your store to help eliminate customer’s fear around online payments and enhance your business integrity.
  • A Magento specialist can ensure smooth integrations, transparency, timely delivery of projects and customer satisfaction.
  • No to mention, you can expect 24/7 Magento technical support and maintenance services from your hired Magento professional, which makes sure your ecommerce store runs efficiently at all times.

Conclusion

With the right Magento team working on your project, Magento development can be a rewarding experience and open multiple opportunities for your ecommerce business to grow and expand its reach.

So, what are you waiting for? Hire a qualified Magento developers today and set your business up for sustainable growth.

Magento Web Development- Quick glimpse at crucial factors that can attract you towards it

A profitable business runs smoothly only when its ecommerce website runs perfectly. Magento web development offers a significant help to users to build an online store and thus connect with the global audience. Magento powered online stores are built to boost traffic, sales and revenues of a business. Magento is that open source ecommerce development platform which is highly pleasurable for users, supportive for developers and adaptable to all the latest online marketing tactics.

Magento is built with advanced SEO Marketing and Management tools that help you to achieve great return on investments. Magento web development offers versatile and advanced functionalities that enhance user experience. Small businesses are becoming even bigger with Magento as it gives them the power to build affordable online stores that are multifunctional, quick to launch and convenient to maintain.

You can manage B2B and B2C store operations from a single platform i.e. Magento. It offers amazing features like inventory tracking, account management, quick order, pre-negotiated price list etc. You can easily customise Magento platform with additional features and functionalities according to your requirements. They can be customised extensions, tools, themes etc.

You can promote your business as per your taste, thanks to the versatility of Magento platform. Magento empowers you to add innovation to your online store to offer it a pretty outlook.

Key factors that can drag you towards Magento ecommerce development platform

  • Magento being an open source ecommerce platform gives you freedom to quickly tweak it as per changing standards and marketing trends.
  • You only need to hire a professional Magento theme designer who can provide you with interesting and innovative themes for your Magento e-store.
  • The customised Magento themes are designed by considering market reputation of the enterprise, and you can easily use diverse themes and templates for your portal.
  • You can further enhance the functionality of your online store by using several plugins. Plugins are best used for offering plenty of security features to safeguard your store from any hacking attempt.
  • User friendly behaviour and easy to go set up of Magento makes it favourable among ecommerce merchants. User friendly interface of this platform enables a non-tech person to handle any Magento powered website.
  • Simple and cost-effective customisation of Magento based online store, is a prompt reason behind the popularity of this platform.
  • Magento is backed by a vast community of professional developers and users to solve any sort of issue faced by the Magento users.
  • Built in SEO tools of Magento gives you associated benefit of SEO optimisation. It enables search engines to visit the website pages and thus enhance the ranking of SERPs.
  • The cross-browser support of Magento enables the websites to run on multiple devices and thus helping them to improve the ranking on search engines. Similarly, multilingual and multi-currency support allow the online websites to support diverse payment modes.
  • Quick checkout option that Magento web development offers allow users to buy multiple items simultaneously without the hassle of buying an individual item and paying for them separately.
  • Analytics and reporting tools that Magento offers are of immense importance in accessing product popularity, assessing statistics, sales reports and other business-related facts.

Magento web development Verticals

  • Magento theme development and Customisation
  • Plugins and module development
  • Shopping cart development
  • Payment gateway integration

Conclusion

The incredible features and functionality of Magento enable Magento specialists to create fully functional online stores for any business size and type. The robust functionality and limitless features of Magento are gaining huge praise and popularity among small and medium level firms, that’s why they are opting Magento for better results. You should also try this platform and enjoy the limitless benefits of ecommerce.

Top 10 reasons to choose Magento 2 for your E-commerce website

Whether you are planning to create a new ecommerce store or moving to a latest version, Magento offers everything with ease and convenience in operations.  According to the statistics, almost 30% of the world’s ecommerce stores are built on the Magento platform. Also, Magento 2 has pushed Magento ecommerce platform to a new height of success. Let’s look at the features and benefits of Magento 2 eCommerce framework.

Consumer Centric Benefits and Features of Magento 2.0

  1. Personalised Content

Business owners can display products or services, showcase promotions, and pricing based on consumers’ or prospects behaviour, preference, or past purchase history.

  1. Layered Search and Navigation

Layered search and navigation is an interesting feature that allows consumers to find products or services that they are looking for in a quick and easy manner. Powerful and precise navigation and filtering options enable consumers to find products with ease.

  1. Streamlined checkout

Magento 2 ecommerce store helps in curtailing cart abandonment rate while eliminating the hassles of the checkout process. With Magento 2 ecommerce platform, consumers can spend more time om exploring products and less time on making payments.

 

Business Centric Benefits and Features of Magento 2.0

  1. Easy-to-use-admin

The Admin panel constitutes powerful tools to allow businesses to manage and automate orders, sales content, inventory, customer shipping, etc. Google reporting tools and feedback system will help you to impart better customer-experience management.

  1. Product Optimisation

Drag and drop visual merchandising capability of Magento 2 ecommerce allows for product optimisation. With the help of any SEO services provider, you can optimise site URLs, meta and ALT tags, page titles, and other website elements to make your products visible search and social media.

  1. Reporting & Analysis

You can keep tab on performance of your E-commerce websites with the help of built in support for Google Tag Manager and Google Analytics. You can identify and fix disorders linked with the internet visibility, user-engagement and website traffic.

  1. Multiple languages and Currencies

Magento 2 e-commerce web development solutions allow businesses to extend their market reach to any territories   without any barriers like disparity in terms of currency, language, or tax calculation.

  1. Cross platform reach

With Magento 2 ecommerce solutions, you can reach out to consumers across multiple devices and offer them with a uniform experience. You can review products or services on one, add them to cart on the next, and then settle payments on an entirely different device.

 

Developer- Centric Benefits and Features of Magento 2.0

  1. Open source

Leveraging Magento Templates, Magento modules, Add-ons and Widgets along with Magento expert support, consulting, and training services can be made available by an ever-increasing community of Magento 2 ecommerce developers. Magento specialist have the requisite skills and expertise of building a user centric website.

  1. Easy Integration

You can build a centralised repository of customers data with Magento 2 ecommerce website development. This new framework facilitates easy integration.

 

Conclusion

Robust features and extreme flexibility of Magento 2.0 help business owners in managing functionalities, content and appearance of their online stores. Magento web development offers an out of the world user experience and brings in high return on investment for merchants.

Take your ecommerce store to a whole new level with Magento 2.0

If you are looking for a popular entrepreneurial platform that can help your business to stand ahead in the web world, then Magento is the name you can bank upon. Magento allows you to easily establish your online store in no time. It is an open source platform for ecommerce development that comes with series of tweaks and functionalities. Magento is scalable, innovative and flexible enough to perfectly satisfy even the most demanding customer.

With Magento, it is possible to create, modify and control your ecommerce website with speed, ease and accuracy. Interestingly, the responsive design reference themes of Magento allow developers to develop sites that are supported by devices of any screen resolution. But there is a quicker, safer and easier version of Magento i.e. Magento 2. It offers improved scalability, and exclusive features that help users to get a functioning online shop easily. Magento 2.0 comes with enhanced administrative options that improve the customer shopping experience. Magento 2 has developed the most balanced and user-friendly ecommerce environment.

What’s new in Magento 2.0?

Magento 2 brings in modified and better streamlined checkout process, advanced customer segmentation, videos of the products with much better PCI compliance. Along with improved shopper engagement, Magento 2 brings in a new interface to manage your online store.

Rewarding valued customers, incentivising repeat purchases and automated testing are some of the advanced features of the new platform. Remarkable features like add to cart and checkout process in Magento 2 can extremely benefit your store. This is significant improvement from scalability point of view that could save time in long run.

Some of the Magento 2 features that can strengthen your ecommerce store:

  • Open & flexible architecture

Entirely new, next generation architecture that adds flexibility to your ecommerce store.

  • Easier upgrades and maintenance

Improved functionality empowered by modular architecture of Magento 2 offers scope and scalability.

  • Secure Payments

Magento 2 provides built in integration with payment gateways such as PayPal, Braintree, and Authorize.net.

  • Performance and scalability

With over 50% faster page load speed across catalog and checkout pages, you can improve conversion rates and customer experience.

  • Backup and Rollback system

Magento 2 has powerful and elegant back up and roll back system. Handy commands of the command tool line can be added to the system to make backups. With Rollback command, you can place your site in the maintenance mode, restores the file and media, and re-enables the site.

  • Core files and modules upgrade

By using composer, you will be introduced to PHP based dimensions management. Composers make sure that every component maintain its expected version.

  • Migration Tool

With the help of migration tool, you can easily migrate from Magento 1.9 to Magento 2.0. Using this tool, you can log shop settings, catalogs, categories, and customers. It makes data and settings easy.

 

Conclusion

If you want to align your ecommerce website perfectly with your brand, Magento 2.0 is the platform you will need to create seamless eCommerce experience. For this you need a Magento developer who can ensure a higher converting ecommerce website to you. If you rely on Magento developers from Sydney, you are certain to get powerfully built online store that boosts profitability of your business.

3 Signs It’s High Time to Upgrade Your Magento Store

You might have invested in an effective ecommerce platform which may have helped your business get up and running online. However, after spending a couple of years down the road when your business starts to boom, you face a multitude of problems that undermine the performance of your ecommerce store. Chances are the robust platform you built your ecommerce store on is out of date now which is impeding your business operation and growth.

With ecommerce technology constantly changing, it is important to upgrade your Magento website from time to time to keep your business running smoothly.

That said, we have jotted down some common signs that indicate it’s time to rethink your current e-commerce situation and upgrade to a better and more flexible Magento version.

Complicated Integrations

Perhaps you started your ecommerce store with a small assortment of products and were able to manage merchandise, inventory, shipping and sales well. But now that your business has grown, you may need to operate your business online, offline and on mobile for which you’ll need to connect with third-party systems, applications and extensions.

An ecommerce website running on an older version of Magento will not comply with advance applications and systems and support multi-channel integrations, indicating towards an upgrade.

Demanding Checkout Process

Customers tend to possess minimal patience when shopping online. As soon as they add an intended item to their cart, the next thing they want is to make the payment and get it delivered to their place as soon as possible.

If your checkout process is not quick and smooth, you might be losing a lot of potential interested customers to your competitors. To meet customers’ expectations of a hassle-free shopping experience, it is crucial to ensure a smooth and seamless checkout.

Constant Search Engine Rankings

If your website’s search engine ranking has not been improving for quite a while now, it’s time you look for a professional Magento designer and get your ecommerce store upgraded to a more advanced platform.

Magento allows users to optimise their website and have better control over page and category URLs as well as manage cache efficiently, thus enhancing website’s loading speed and search engine rankings.

If you are running an online store, chances are you will incur the urge to upgrade your store at some point of time. No matter how advanced and innovative your ecommerce platform, it is definitely not going to blow a siren or wave a red signal saying, “Upgrade Me”. You must keep a tab on the above mentioned factors and issues that contribute to the success or failure of your ecommerce site.

Though it might be difficult to break up with the platform that helped you get started in the first place and survive all those years, there’s no point in with an obsolete platform while preventing your e-commerce site from benefits that the much-needed upgrade has to offer.

Moreover, upgrading can be a pain for many e-commerce merchants. The good news is there are many Magento specialists out there who can help your upgrade your existing Magento store while providing you the support and guidance you need to grow online.