Don’t ignore these SEO Problems that can plague your e-commerce website.

The e-commerce industry is growing at an average rate of 10% every year. Moreover, 63% of marketers say that their top marketing challenge is to generate traffic and leads.

Fortunately, there are many tools in the market that help to generate online traffic with SEO and PPC being the most effective and widely used.

However, implementing SEO on an e-commerce site can be difficult because sites are run by different people who don’t have enough knowledge of SEO. This cause many site owners to face problems and make mistakes that take a toll on their website performance and business.

Let’s dig into some common SEO challenges faced by professionals.

Low-Quality Content:

They say “Content is a King”, but most SEOs get away with copy-paste product descriptions from other marketers. This implies that content creation is the last thing on many professionals’ mind. However, since the release of the Google Panda Algorithm, website owners have to make sure they are putting up quality content on their site for their audiences. To increase your ranking, you need to customise your content and write blogs, articles that help your audiences to know about your services a little better.

Moreover, there are different benefits to blogging, especially when it comes to creating long-form content. So, never-ever compromise on the quality of your content as high-quality content can be a big turn-on for your audiences.

Ignoring Technical SEO

Just because content is king, it doesn’t mean you can overlook the technical aspects of SEO. Even the highest quality content is of no use if Google isn’t able to index it accurately. Technical SEO is the backbone of your website, without it everything else falls apart.

Improper Internal linking

Suppose you are shopping in a big store, suddenly you get lost among multiple shelves of items, struggling to find what you are looking for. This easily gets you frustrated. Right? The same thing applies in online stores. If, by default, linking is not done properly then ultimately it will affect your traffic. Moreover, with improper linking and confusing navigation, you not only fail to drive any internal value from a given search page but also you end up giving mixed signals on the URLs to rank.

Duplicate metadata

An effective SEO strategy ensures you have quality metadata throughout your site. In some instances, when you are selling products from same or similar brands, it is possible your description will overlap. But if you follow the Brand -Model- Item Type tactic i.e. BMI approach, coming up with unique titles is not difficult.

In addition, this approach works well as most keyword search are phrases rather than single keywords.

Lack of Alliance between SEO & SMO teams

E-commerce websites will have to pay a large amount if these two marketing channels are going at each other with battle axes rather than sharing their data collaboratively. Due to lack of collaboration between their SEO and SME teams, many marketers lose money from bidding on the wrong term and miss out on several profitable opportunities.

To Sum Up

By using SEO accurately, you can cut your PPC costs on high value keywords. And once you have mastered the art of SEO, your ranking will automatically enhance.

Besides this, there are various techniques to optimise your website for organic traffic. It is advised you choose a professional yet reliable Magento Developer in Sydney to build a strong strategy for your e-commerce website. Also, you can turn to a professional IT consulting firm in Sydney to make the best use of information technology and available tools in order to achieve your business goals in the most effective manner.

Take your ecommerce store to a whole new level with Magento 2.0

If you are looking for a popular entrepreneurial platform that can help your business to stand ahead in the web world, then Magento is the name you can bank upon. Magento allows you to easily establish your online store in no time. It is an open source platform for ecommerce development that comes with series of tweaks and functionalities. Magento is scalable, innovative and flexible enough to perfectly satisfy even the most demanding customer.

With Magento, it is possible to create, modify and control your ecommerce website with speed, ease and accuracy. Interestingly, the responsive design reference themes of Magento allow developers to develop sites that are supported by devices of any screen resolution. But there is a quicker, safer and easier version of Magento i.e. Magento 2. It offers improved scalability, and exclusive features that help users to get a functioning online shop easily. Magento 2.0 comes with enhanced administrative options that improve the customer shopping experience. Magento 2 has developed the most balanced and user-friendly ecommerce environment.

What’s new in Magento 2.0?

Magento 2 brings in modified and better streamlined checkout process, advanced customer segmentation, videos of the products with much better PCI compliance. Along with improved shopper engagement, Magento 2 brings in a new interface to manage your online store.

Rewarding valued customers, incentivising repeat purchases and automated testing are some of the advanced features of the new platform. Remarkable features like add to cart and checkout process in Magento 2 can extremely benefit your store. This is significant improvement from scalability point of view that could save time in long run.

Some of the Magento 2 features that can strengthen your ecommerce store:

• Open & flexible architecture

Entirely new, next generation architecture that adds flexibility to your ecommerce store.

• Easier upgrades and maintenance

Improved functionality empowered by modular architecture of Magento 2 offers scope and scalability.

• Secure Payments

Magento 2 provides built in integration with payment gateways such as PayPal, Braintree, and Authorize.net.

• Performance and scalability

With over 50% faster page load speed across catalog and checkout pages, you can improve conversion rates and customer experience.

• Backup and Rollback system

Magento 2 has powerful and elegant back up and roll back system. Handy commands of the command tool line can be added to the system to make backups. With Rollback command, you can place your site in the maintenance mode, restores the file and media, and re-enables the site.

• Core files and modules upgrade

By using composer, you will be introduced to PHP based dimensions management. Composers make sure that every component maintain its expected version.

• Migration Tool

With the help of migration tool, you can easily migrate from Magento 1.9 to Magento 2.0. Using this tool, you can log shop settings, catalogs, categories, and customers. It makes data and settings easy.

 

Conclusion

If you want to align your ecommerce website perfectly with your brand, Magento 2.0 is the platform you will need to create seamless eCommerce experience. For this you need a Magento developer who can ensure a higher converting ecommerce website to you. If you rely on Magento developers from Sydney, you are certain to get powerfully built online store that boosts profitability of your business.

4 Landing Page Mistakes You Probably Didn’t Know Were Killing Your Conversion Rates

So, your landing page failed to convert? You put the best Magento specialist you have to design an e-commerce landing page. Top-notch editing tools were used to fine tune the page. Your team spent hours to create a persuasive landing page copy. You even went on to rewrite the content into a masterpiece that just cannot go overlooked.

But it all seemed to come undone as your landing page won’t convert.

Landing pages are a foremost means of making first impressions and perceptions around your brand, which consequently shape their buying decisions. So, you must make the page count and exhibit a sense of professionalism and brand credibility through it.

Looking for Uplifted Website Promotion, ‘Magento’ solves the purpose!

The need for new web platforms is growing rapidly with the web development in new e-commerce websites every day in the market. Magento is one such platform or probably the best one which holds immense advantages in the sector. It is an open source content management system that completely reaches with an innovative flair to its audiences. Creation of customer groups, Newsletter Management, and sending wish lists through emails are some prominent features of this platform.

Magento developers hold expertise in designing full-fledged sites facilitating export-import in client information, allowing tax rates in divided locations and lending support in landing pages. Being a great marketing tool facilitates organizing polls and displaying many shipping variations. Catalogue Promotion and other promotional dealings get convenient with it.