Tactics to Drive More Organic Search Traffic to Your eCommerce Website

Paid advertising is recognised as one of the most effective online marketing models by many eCommerce merchants. And we can’t even argue on the fact.

Who doesn’t want to reach a wider audience and get tons of traffic flowing to their website?

However, as the name suggests, driving traffic and leads through paid ads is also one of the easiest ways to kill your marketing budget.

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Whether or not you have enough money to run paid ad campaigns, optimising your website for organic search remains inevitable. We have compiled a couple of tips to maximise flow of organic traffic to your website. But before that let’s take a glance at some reasons why organic search traffic is important for any eCommerce business on the first place.

  • It is free. You don’t have to pay anything to get this type of traffic to land on your website.
  • Of course, quantity matters when it comes to online traffic, but eventually you would want that tons of traffic to convert into paying customers. Search engines marketing attracts real visitors with a specific intent unlike paid advertising that may get you unqualified clicks generated through some software or tools.
  • Ranking achieved through organic techniques sustains for a long time and can be difficult for your competitors to surpass.
  • Optimising for organic traffic yields better conversion rates and long-lasting results.

Now that you have potent reasons to focus on search optimisation, know that there are countless ways to do it. We bring you the most common and proven strategies use by successful eCommerce merchants for boosting organic traffic to their website.

Amend product descriptions

Customers will find a number of products with features and properties similar to that of yours. You need to describe your product in a way that appeals to the customers and have them believe that your product is unique and certainly the best choice.

Redirect out-of-stock product pages

The last thing you want for your customers is to land on a 404-error page on your website. For a large, growing eCommerce store, it is natural to have some of their products go out of stock. While it may seem convenient and tempting to take such pages down, this practice can dreadfully damage you SEO rankings, no to mention, frustrate you customers to the point that they might consider leaving your website to find the same product elsewhere.

It is important to not only perform regular checks to spot error pages before your customers do, but also redirect the URL of such pages to the most relevant pages.

Integrate a review/rating system  

Successful brands like Amazon, Victoria’s Secret, Snapdeal and Forever 21 know how to utilise user generated content to market their products effectively. These brands encourage their customers to leave reviews about their purchases, which end up featuring on the respective products pages.

Reviews largely influence purchasing decision of the buyer by providing insights into the usability, reliability and quality of the product as articulated by the user.

As mentioned earlier, there are innumerable techniques to optimise your website for organic traffic. And that is why it is advised that you choose from a spectrum of Magento developers in Sydney to build a robust strategy for your eCommerce website optimisation. Not only will a professional Magento development firm help you maximise organic traffic on your website, but they will also assist you with your ongoing website usability and optimisation issues to help you improve your overall website performance.

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9 Reasons to hire a Professional Magento Developer Today

Gone are the days when people would mark a certain date on the calendar for shopping and plan about where they would go shopping, a week beforehand.

Today, shopping is as simple as pulling your smartphone out of your pocket and Google the specific product you’re looking for. What appears next on your screen is a list of service providers suited to your specified keyword. Now you can visit the preferred websites and start browsing the desired product and make a purchase eventually.

With the population of mobile users constantly increasing, online shopping has been on the rise in recent years. And e-retailers who have integrated their online stores with Magento already, have been able to make a major difference in their operational efficiency and overall performance in terms of sales and ROI.

As one of the leading open source e-commerce platforms, Magento web development is used by one in four online shops. However, it requires extensive research, seamless customisation and in-depth expertise to develop high-performing Magento stores.

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That said, a Magento specialist is a highly paid and sought-after expert from whom you can expect on time project delivery with unmatched quality and reliable support. Not only does a professional Magento developer have technical know-how and experience but they are equipped with the capability to leverage the flexibility and scalability of Magento to power e-stores and boost their productivity regardless of their theme and complexity.

What can a Magento specialist do for you?

A Magento developer can do much more than simply building an appealing ecommerce website that runs on Magento. Let’s take a glance at operations that are best left to a certified Magento professional:

  • Develop ecommerce websites that are easily navigable, attractive, and deliver a seamless shopping experience to all customers.
  • Create Magento extensions and themes that go well with existing and upcoming Magento versions.
  • Utilise latest technology and tools to cover every aspect of Magento development.
  • Easily manage multiple tasks of your ecommerce website.
  • They have in-depth knowledge of mySQL, HTML5, CSS3, core PHP etc to deliver the most advanced coding solutions.
  • Build custom shopping carts and one-page checkout to reduce cart abandonments.
  • They can integrate secure payment systems into your store to help eliminate customer’s fear around online payments and enhance your business integrity.
  • A Magento specialist can ensure smooth integrations, transparency, timely delivery of projects and customer satisfaction.
  • No to mention, you can expect 24/7 Magento technical support and maintenance services from your hired Magento professional, which makes sure your ecommerce store runs efficiently at all times.

Conclusion

With the right Magento team working on your project, Magento development can be a rewarding experience and open multiple opportunities for your ecommerce business to grow and expand its reach.

So, what are you waiting for? Hire a qualified Magento developers today and set your business up for sustainable growth.

Take your ecommerce store to a whole new level with Magento 2.0

If you are looking for a popular entrepreneurial platform that can help your business to stand ahead in the web world, then Magento is the name you can bank upon. Magento allows you to easily establish your online store in no time. It is an open source platform for ecommerce development that comes with series of tweaks and functionalities. Magento is scalable, innovative and flexible enough to perfectly satisfy even the most demanding customer.

With Magento, it is possible to create, modify and control your ecommerce website with speed, ease and accuracy. Interestingly, the responsive design reference themes of Magento allow developers to develop sites that are supported by devices of any screen resolution. But there is a quicker, safer and easier version of Magento i.e. Magento 2. It offers improved scalability, and exclusive features that help users to get a functioning online shop easily. Magento 2.0 comes with enhanced administrative options that improve the customer shopping experience. Magento 2 has developed the most balanced and user-friendly ecommerce environment.

What’s new in Magento 2.0?

Magento 2 brings in modified and better streamlined checkout process, advanced customer segmentation, videos of the products with much better PCI compliance. Along with improved shopper engagement, Magento 2 brings in a new interface to manage your online store.

Rewarding valued customers, incentivising repeat purchases and automated testing are some of the advanced features of the new platform. Remarkable features like add to cart and checkout process in Magento 2 can extremely benefit your store. This is significant improvement from scalability point of view that could save time in long run.

Some of the Magento 2 features that can strengthen your ecommerce store:

  • Open & flexible architecture

Entirely new, next generation architecture that adds flexibility to your ecommerce store.

  • Easier upgrades and maintenance

Improved functionality empowered by modular architecture of Magento 2 offers scope and scalability.

  • Secure Payments

Magento 2 provides built in integration with payment gateways such as PayPal, Braintree, and Authorize.net.

  • Performance and scalability

With over 50% faster page load speed across catalog and checkout pages, you can improve conversion rates and customer experience.

  • Backup and Rollback system

Magento 2 has powerful and elegant back up and roll back system. Handy commands of the command tool line can be added to the system to make backups. With Rollback command, you can place your site in the maintenance mode, restores the file and media, and re-enables the site.

  • Core files and modules upgrade

By using composer, you will be introduced to PHP based dimensions management. Composers make sure that every component maintain its expected version.

  • Migration Tool

With the help of migration tool, you can easily migrate from Magento 1.9 to Magento 2.0. Using this tool, you can log shop settings, catalogs, categories, and customers. It makes data and settings easy.

 

Conclusion

If you want to align your ecommerce website perfectly with your brand, Magento 2.0 is the platform you will need to create seamless eCommerce experience. For this you need a Magento developer who can ensure a higher converting ecommerce website to you. If you rely on Magento developers from Sydney, you are certain to get powerfully built online store that boosts profitability of your business.

A Quick Guide to Increasing Ecommerce Sales with Promotions and Discounts

At some point of time, every ecommerce retailer feels the unavoidable urge to boost their traffic and drive hefty revenue as well as customer loyalty. This is where promotional discounts make perfect sense.

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Discount offers, coupons and deals help to lure new prospects into making a purchase and keep repeat customers. Of course, retailers have to be smart about when and how to distribute offers and discounts in order to use the promotional strategy to their advantage.

The Stats behind discounting

Coupons and discounts have the potential to exhilarate customers.

Studies show that up to 50% customers only make a purchase when there’re coupons on offer. Research also revealed that 90% of discount users insisted on revisiting retailers that offer coupons and discounts while 57% said they would abandon their purchase if there are no discounts.

Then there are those shoppers who spend a significant amount of time each week searching for online shopping deals, coupons and special offers. Retailers can utilise this opportunity to generate terrific sales and revenue by launching exclusive offers congruent with targeted consumers.

In addition, here are different types of coupons and discounts you can launch for attracting customers.

Cashback:

To offer the buyers a reason to come back. This type of incentive promotes repeat purchases.

Add to cart discounts

Instant discounts help decrease cart abandonment to a great extent.

Free delivery

Free shipping and delivery can encourage hesitant customers to complete their purchase.

Freebies

A gift with a purchase give shoppers a reason to spend more while assisting in moving surplus inventory.

BOGO

This can be a worthy incentive for customers who can easily use two of similar products. BOGO can be offered when sales (of a certain product category) are dropping or to increase average order value.

To sum up

Here are different ways ecommerce stores can benefit from promotions:

  • Boost customer loyalty and happiness
  • Increase customer acquisition
  • Promote newly-launched products and move slow-selling products
  • Encourage repeat purchases
  • Move excess inventory

When planned and deployed appropriately, discounting can be a great tool to acquire new customers, drive sales and reinforce customer relationships. Of course, you will need a Magento specialist to strategically plan and deploy promotions and make the most out of your approach.

Magento developers

Remember that there are several Magento developers and experts who specialise in Magento web design and development. Be sure hire one who can not only help to create a robust promotional pricing strategy but assist in driving conversions and revenue in the long-run.

Author

Sigma Infotech

How to Set up Product Pages of Your Magento Website for High Conversions

Product pages are ones of the most essential web pages of a Magento website that possess the greatest potential when it comes to conversion and customer engagement.

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In fact, most of the traffic that a Magento website receives goes to its product pages, making them one of the highly important assets to focus your optimisation efforts on.
In addition, here are a few tips to enhance usability and SEO across product pages and secure your sales.

Use nothing but high quality product images

Images are the only way a user would know how their desired product looks. Offering clear, high-definition images not only helps the buyer make a right decision but it also reflects on the overall quality of the site and the brand.

Craft product title wisely

The title of the product shows up at different places on the website including the header tag, URL of the page, category pages and more.
Therefore, it is advisable to use commonly searched keywords for a particular product title to be easily searchable.

Give strong reasons to buy

Short descriptions gives you a chance to turn user’s buying decision in your favour. To make the most out of these 2-3 sentences, tell users why they should be buying a particular product. Make them realise that how the related product is a good value offer and you can easily away them into buying.

Use an informative product description

Product description is not just a way to let your users know more about your offering but it’s a means to rank higher in search engines if you can be unique and engaging with your copy.

Add a video for better optimisation

If feasible, use a short, spot-on video that demands attention. Popular brands produce videos for their vital products which help them sell their products as well as improve their SEO rankings.

Conclusion

When your visitors are on a product page, they have access to information that can affect their buying decision and your bottom line. So, put in significant time and efforts in optimising each product page to be unique and impressive enough to provide users with a great shopping experience.

What’s Causing Your Magento Store to Run Slowly?

The progressively growing e-commerce realm has left customers with lots of choices when they’re shopping online. Considering this fact, websites that load
and function slowly just make customers’ buying decision easier.

Is your store or website one of them? If yes, do you why is it running slowly?

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Let’s have a glance at some common reasons why some your online website could be running slowly.

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3 Easy Ways to Secure a Magento Store that Do Not Require You to Be a Techie

Just like any physical retail store, a Magento store is vulnerable to brute-force attacks and unauthorised access too. While the most acclaimed e-commerce platform is already equipped with powerful security features, you as an online marketer, would want to ensure complete protection against theft and fraudulent activities.

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Hackers and swindlers are always on the prowl to sneak into your e-commerce database and steal critical customer information and credit card details. That said, we bring you three basic practices that you can perform to prevent spamming, phishing and theft of user data. These practices don’t really involve complex technicalities, so any online marketer can easily improve security around their Magento store.

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