A Quick Guide to Increasing Ecommerce Sales with Promotions and Discounts

At some point of time, every ecommerce retailer feels the unavoidable urge to boost their traffic and drive hefty revenue as well as customer loyalty. This is where promotional discounts make perfect sense.

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Discount offers, coupons and deals help to lure new prospects into making a purchase and keep repeat customers. Of course, retailers have to be smart about when and how to distribute offers and discounts in order to use the promotional strategy to their advantage.

The Stats behind discounting

Coupons and discounts have the potential to exhilarate customers.

Studies show that up to 50% customers only make a purchase when there’re coupons on offer. Research also revealed that 90% of discount users insisted on revisiting retailers that offer coupons and discounts while 57% said they would abandon their purchase if there are no discounts.

Then there are those shoppers who spend a significant amount of time each week searching for online shopping deals, coupons and special offers. Retailers can utilise this opportunity to generate terrific sales and revenue by launching exclusive offers congruent with targeted consumers.

In addition, here are different types of coupons and discounts you can launch for attracting customers.

Cashback:

To offer the buyers a reason to come back. This type of incentive promotes repeat purchases.

Add to cart discounts

Instant discounts help decrease cart abandonment to a great extent.

Free delivery

Free shipping and delivery can encourage hesitant customers to complete their purchase.

Freebies

A gift with a purchase give shoppers a reason to spend more while assisting in moving surplus inventory.

BOGO

This can be a worthy incentive for customers who can easily use two of similar products. BOGO can be offered when sales (of a certain product category) are dropping or to increase average order value.

To sum up

Here are different ways ecommerce stores can benefit from promotions:

  • Boost customer loyalty and happiness
  • Increase customer acquisition
  • Promote newly-launched products and move slow-selling products
  • Encourage repeat purchases
  • Move excess inventory

When planned and deployed appropriately, discounting can be a great tool to acquire new customers, drive sales and reinforce customer relationships. Of course, you will need a Magento specialist to strategically plan and deploy promotions and make the most out of your approach.

Magento developers

Remember that there are several Magento developers and experts who specialise in Magento web design and development. Be sure hire one who can not only help to create a robust promotional pricing strategy but assist in driving conversions and revenue in the long-run.

Author

Sigma Infotech

How to Set up Product Pages of Your Magento Website for High Conversions

Product pages are ones of the most essential web pages of a Magento website that possess the greatest potential when it comes to conversion and customer engagement.

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In fact, most of the traffic that a Magento website receives goes to its product pages, making them one of the highly important assets to focus your optimisation efforts on.
In addition, here are a few tips to enhance usability and SEO across product pages and secure your sales.

Use nothing but high quality product images

Images are the only way a user would know how their desired product looks. Offering clear, high-definition images not only helps the buyer make a right decision but it also reflects on the overall quality of the site and the brand.

Craft product title wisely

The title of the product shows up at different places on the website including the header tag, URL of the page, category pages and more.
Therefore, it is advisable to use commonly searched keywords for a particular product title to be easily searchable.

Give strong reasons to buy

Short descriptions gives you a chance to turn user’s buying decision in your favour. To make the most out of these 2-3 sentences, tell users why they should be buying a particular product. Make them realise that how the related product is a good value offer and you can easily away them into buying.

Use an informative product description

Product description is not just a way to let your users know more about your offering but it’s a means to rank higher in search engines if you can be unique and engaging with your copy.

Add a video for better optimisation

If feasible, use a short, spot-on video that demands attention. Popular brands produce videos for their vital products which help them sell their products as well as improve their SEO rankings.

Conclusion

When your visitors are on a product page, they have access to information that can affect their buying decision and your bottom line. So, put in significant time and efforts in optimising each product page to be unique and impressive enough to provide users with a great shopping experience.

What’s Causing Your Magento Store to Run Slowly?

The progressively growing e-commerce realm has left customers with lots of choices when they’re shopping online. Considering this fact, websites that load
and function slowly just make customers’ buying decision easier.

Is your store or website one of them? If yes, do you why is it running slowly?

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Let’s have a glance at some common reasons why some your online website could be running slowly.

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3 Easy Ways to Secure a Magento Store that Do Not Require You to Be a Techie

Just like any physical retail store, a Magento store is vulnerable to brute-force attacks and unauthorised access too. While the most acclaimed e-commerce platform is already equipped with powerful security features, you as an online marketer, would want to ensure complete protection against theft and fraudulent activities.

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Hackers and swindlers are always on the prowl to sneak into your e-commerce database and steal critical customer information and credit card details. That said, we bring you three basic practices that you can perform to prevent spamming, phishing and theft of user data. These practices don’t really involve complex technicalities, so any online marketer can easily improve security around their Magento store.

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4 Landing Page Mistakes You Probably Didn’t Know Were Killing Your Conversion Rates

So, your landing page failed to convert? You put the best Magento specialist you have to design an e-commerce landing page. Top-notch editing tools were used to fine tune the page. Your team spent hours to create a persuasive landing page copy. You even went on to rewrite the content into a masterpiece that just cannot go overlooked.

Magento Specialist - Sigma Infotech

But it all seemed to come undone as your landing page won’t convert.

Landing pages are a foremost means of making first impressions and perceptions around your brand, which consequently shape their buying decisions. So, you must make the page count and exhibit a sense of professionalism and brand credibility through it.

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Looking for Uplifted Website Promotion, ‘Magento’ solves the purpose!

Magento Web Development

The need for new web platforms is growing rapidly with the web development in new e-commerce websites every day in the market. Magento is one such platform or probably the best one which holds immense advantages in the sector. It is an open source content management system that completely reaches with an innovative flair to its audiences. Creation of customer groups, Newsletter Management, and sending wish lists through emails are some prominent features of this platform.

Magento developers hold expertise in designing full-fledged sites facilitating export-import in client information, allowing tax rates in divided locations and lending support in landing pages. Being a great marketing tool facilitates organizing polls and displaying many shipping variations. Catalogue Promotion and other promotional dealings get convenient with it. Continue reading