Tactics to Drive More Organic Search Traffic to Your eCommerce Website

Paid advertising is recognised as one of the most effective online marketing models by many eCommerce merchants. And we can’t even argue on the fact.

Who doesn’t want to reach a wider audience and get tons of traffic flowing to their website?

However, as the name suggests, driving traffic and leads through paid ads is also one of the easiest ways to kill your marketing budget.

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Whether or not you have enough money to run paid ad campaigns, optimising your website for organic search remains inevitable. We have compiled a couple of tips to maximise flow of organic traffic to your website. But before that let’s take a glance at some reasons why organic search traffic is important for any eCommerce business on the first place.

  • It is free. You don’t have to pay anything to get this type of traffic to land on your website.
  • Of course, quantity matters when it comes to online traffic, but eventually you would want that tons of traffic to convert into paying customers. Search engines marketing attracts real visitors with a specific intent unlike paid advertising that may get you unqualified clicks generated through some software or tools.
  • Ranking achieved through organic techniques sustains for a long time and can be difficult for your competitors to surpass.
  • Optimising for organic traffic yields better conversion rates and long-lasting results.

Now that you have potent reasons to focus on search optimisation, know that there are countless ways to do it. We bring you the most common and proven strategies use by successful eCommerce merchants for boosting organic traffic to their website.

Amend product descriptions

Customers will find a number of products with features and properties similar to that of yours. You need to describe your product in a way that appeals to the customers and have them believe that your product is unique and certainly the best choice.

Redirect out-of-stock product pages

The last thing you want for your customers is to land on a 404-error page on your website. For a large, growing eCommerce store, it is natural to have some of their products go out of stock. While it may seem convenient and tempting to take such pages down, this practice can dreadfully damage you SEO rankings, no to mention, frustrate you customers to the point that they might consider leaving your website to find the same product elsewhere.

It is important to not only perform regular checks to spot error pages before your customers do, but also redirect the URL of such pages to the most relevant pages.

Integrate a review/rating system  

Successful brands like Amazon, Victoria’s Secret, Snapdeal and Forever 21 know how to utilise user generated content to market their products effectively. These brands encourage their customers to leave reviews about their purchases, which end up featuring on the respective products pages.

Reviews largely influence purchasing decision of the buyer by providing insights into the usability, reliability and quality of the product as articulated by the user.

As mentioned earlier, there are innumerable techniques to optimise your website for organic traffic. And that is why it is advised that you choose from a spectrum of Magento developers in Sydney to build a robust strategy for your eCommerce website optimisation. Not only will a professional Magento development firm help you maximise organic traffic on your website, but they will also assist you with your ongoing website usability and optimisation issues to help you improve your overall website performance.

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5 Quick Tips to Boost E-commerce Sales in your Magento Store

There’s no denying the fact that eCommerce sales are increasing.

With more and more consumers doing good amount of online shopping than ever before, retailers are trying their level best to attract customers by offering awesome shopping experience to them.

It’s tough to get the attention you need to drive traffic and revenue for your eCommerce store.

Thankfully, there’s an outstanding eCommerce platform known as Magento. It enables you to concentrate on your business by automating numerous processes while helping merchants increase their business many folds in a brief time span.

Let’s find out top 5 business strategies that the most successful Magento merchants use to grow ecommerce sales.

Start a blog for your online store to boost eCommerce sales

Blog posts that give useful information to your audience generate handsome amount of traffic. And, as a result, they will help you lift eCommerce sales. They serve as an excellent medium to communicate with your target market. And, most importantly engage with them.

An impressive blog has a magical power to establish a great connection with your customers. By doing this you are eventually increasing eCommerce sales in your online store. Regular blogging can help you also improve your SEO rankings.

Doesn’t that sound good?

It’s true.. Fresh and helpful content that’s written regularly, makes it easy for people to discover your online store in search engine results.

Use social media marketing the right way

If you use social media wisely, you can easily increase eCommerce sales by reaching your target audience quite effectively. Consider the following tips:

Post helpful content on your social pages with a link attached to your eCommerce store. This will increase your website traffic.

Use Facebook ads: Identify your target customer and then showcase your ads to them. You can do this by installing Facebook Pixel on your site. This will help you target a specific set of audience on Facebook in a better way.

Announce exclusive offers and run contests in your social post: Exclusive offers and contests infuse incredible interest in your fans, and as a result, they are more likely to get converted to customers.

Make use of the retargeting/ remarketing strategy:  Retargeting strategy can help boost ecommerce sales in your Magento store. By showing ads to those who have already seen your offerings on  your ecommerce website, you are boosting chances of them actually making a purchase from your store.

Integrate product reviews to your Magento website

Product reviews not only help users make right purchase decisions, but the good ones also encourage them to shop more. That’s why many popular eCommerce sites integrate product reviews to their Magento websites which are written by the verified buyers.

Honest customer reviews help in winning the trust of people. They keep faith in the opinions of customers who have bought the products and if, luckily, you have sizable number of positive reviews on your product page, then people will truly trust you.

Provide excellent shopping experience to the mobile users

The number of mobile users is increasing by leaps and bounds, and so the number of people buying from mobile devices. That’s why it is crucial to make your Magento website mobile-friendly. This will help you to increase eCommerce sales in your online store.

Ensure the easy checkout process for your customers

Difficult checkout process deters customers from buying. No one likes to waste time and energy in cumbersome process of registering and filling lengthy forms on the internet. It is highly recommended to reduce the complexity of the checkout process and shorten it as much as possible. Easy checkout process will surely increase your eCommerce sales.

CONCLUSION

You can easily increase eCommerce sales in your Magento store by applying these 5 simple yet effective tips. Using host of unparalleled web development services, you can take your business to the next level. The Magento development community has also given us many useful extensions to boost eCommerce sales. So, hire highly experienced and reputable Magento experts to reap the extraordinary benefits of Magento.

Top 10 reasons to choose Magento 2 for your E-commerce website

Whether you are planning to create a new ecommerce store or moving to a latest version, Magento offers everything with ease and convenience in operations.  According to the statistics, almost 30% of the world’s ecommerce stores are built on the Magento platform. Also, Magento 2 has pushed Magento ecommerce platform to a new height of success. Let’s look at the features and benefits of Magento 2 eCommerce framework.

Consumer Centric Benefits and Features of Magento 2.0

  1. Personalised Content

Business owners can display products or services, showcase promotions, and pricing based on consumers’ or prospects behaviour, preference, or past purchase history.

  1. Layered Search and Navigation

Layered search and navigation is an interesting feature that allows consumers to find products or services that they are looking for in a quick and easy manner. Powerful and precise navigation and filtering options enable consumers to find products with ease.

  1. Streamlined checkout

Magento 2 ecommerce store helps in curtailing cart abandonment rate while eliminating the hassles of the checkout process. With Magento 2 ecommerce platform, consumers can spend more time om exploring products and less time on making payments.

 

Business Centric Benefits and Features of Magento 2.0

  1. Easy-to-use-admin

The Admin panel constitutes powerful tools to allow businesses to manage and automate orders, sales content, inventory, customer shipping, etc. Google reporting tools and feedback system will help you to impart better customer-experience management.

  1. Product Optimisation

Drag and drop visual merchandising capability of Magento 2 ecommerce allows for product optimisation. With the help of any SEO services provider, you can optimise site URLs, meta and ALT tags, page titles, and other website elements to make your products visible search and social media.

  1. Reporting & Analysis

You can keep tab on performance of your E-commerce websites with the help of built in support for Google Tag Manager and Google Analytics. You can identify and fix disorders linked with the internet visibility, user-engagement and website traffic.

  1. Multiple languages and Currencies

Magento 2 e-commerce web development solutions allow businesses to extend their market reach to any territories   without any barriers like disparity in terms of currency, language, or tax calculation.

  1. Cross platform reach

With Magento 2 ecommerce solutions, you can reach out to consumers across multiple devices and offer them with a uniform experience. You can review products or services on one, add them to cart on the next, and then settle payments on an entirely different device.

 

Developer- Centric Benefits and Features of Magento 2.0

  1. Open source

Leveraging Magento Templates, Magento modules, Add-ons and Widgets along with Magento expert support, consulting, and training services can be made available by an ever-increasing community of Magento 2 ecommerce developers. Magento specialist have the requisite skills and expertise of building a user centric website.

  1. Easy Integration

You can build a centralised repository of customers data with Magento 2 ecommerce website development. This new framework facilitates easy integration.

 

Conclusion

Robust features and extreme flexibility of Magento 2.0 help business owners in managing functionalities, content and appearance of their online stores. Magento web development offers an out of the world user experience and brings in high return on investment for merchants.

What’s New in Magento 2? Why it has Taken the World by Storm?

Magento 2 has taken the world by storm since its announcement in 2015. The software world was waiting with bated breath for the release of Magento 2. The new features of Magento 2 empower users to navigate the most user friendly and stable ecommerce environment. There are many notable changes and additions that may strengthen your decision of upgrading to Magento2.

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But the question remains: is it worth the transition? It goes without saying that the Magento is one of the most popular ecommerce platforms of its kind in the world. Magento 2 has incarnated its flexibility and robust functionality from archaic predecessor. While there are many retailers that are still building websites on Magento 1.x, some prudent online merchants have already started upgrading to Magento 2.

If we look at the tip of iceberg in terms of all round improvements, then Magento 2 offers significantly improved scalability. Full page caching has been built into Enterprise edition, that allows for faster speed by simply reducing the number of network round trip and disk read. Magento 2 has been redesigned fully from the ground up to be safer, quicker and a lot easier than its dated predecessor.

Magento 2 boasts of its magnificent state of the art technology in terms of revamped CSS pre-processor and HTML 5. If you couple these benefits with a much more user-friendly customisation process and an easier time installing updates, you will undeniably find Magento 2 as the game changer in ecommerce system. If accessibility, ease of use, speed and versatility is your cup of tea, then Magento 2 is certainly the right ecommerce platform for you to build your site.

Highlights of some brilliant features of Magento 2:

➤ Flexible, open architecture- Magento 2 is powered by entirely new next generation architecture.

➤ Easier upgrades and maintenance- Modular architecture of Magento 2 empowers robust functionality that offers flexibility and scope.

➤ Secure payments- Built in integrations with popular payment gateways like Braintree, PayPal and Authorize.net.

➤ Roll back system-Rollback command places the website in maintenance mode, re-enables the site, and restores the file and the media.

➤ Enhanced scalability and performance- Experience improved rates of the conversion with over 50% faster page load speed across checkout pages and catalogue. Catalogue, shipping, payment, sales and checkout can be optimised for security and performance.

➤ Testing the framework- Magento 2 offers its own testing framework. Diverse sections involved like integration, performance, functional areas, and the static environment. This helps in reducing the bug fix while making testing easier.

➤ Migration Tool-Magento 2 is available with migration tool that enables you to migrate from Magento 1.9 to Magento 2.0 easily. You can easily log shop settings, catalogues, customers, and categories. By using these tools, Magento 2 makes data and setting easy.

➤ PSR compliance- Stands for PHP Standard Recommendation

Magento 2 provides seamless installation and upgradation of extensions. Also, extensions are lightweight in Magento 2 compared to Magento1. If you are planning on upgrading to Magento 2, Magento web development companies can help by reviewing your existing code base and therefore analyse the transition to the new software.

magento-website-designersMagento website designers will then upgrade your pre-existing custom modules and themes to support the all new Magento 2 framework. Magento development companies will guide you through the migration journey and get you up and running in no time.

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Take Your Pick: Community or Enterprise Edition?

Sifting through the myriad options for a new ecommerce site can be overwhelming. If you’ve found Magneto to be the clear leader, as millions of merchants around the world have, then you’re on the right track. Magento has quickly proved its mantle by serving companies of all sizes and capacities and rose to the top in the realm of shopping carts.

Some merchants and customers need separate care in the online universe. Different selling communities require different business solutions with respect to their needs. Some demand off-the-shelf business solutions while others require personalised settings to accomplish their day to day tasks. Magento can help serve diverse selling communities with its different editions.

Finding the appropriate Magento version that suits your requirements is imperative before you invest on a website. This will help you prevent any risks that can spiral into costly catastrophes.

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Which solution fits your business, Magento Community or Enterprise Edition?

Community Edition

The community Edition (CE) is free of charge and can be easily downloaded off the internet. Millions of users around the world have taken the advantage of the features that this edition provides. Magento Community Edition is an open source e-commerce platform that is quite versatile and can be customised according to the user’s needs. Due to this, the Magento Community Edition has gained enough popularity in the online seller community as a free of charge solution to merchants from across the globe.

Many small businesses have already developed extensions and adopted customisation techniques that the free edition provides. It is highly recommended platform for small merchants that are looking for a budget friendly online shopping front to develop their store into a better shopping experience.

Although the Community Edition offers nearly everything any online merchant needs to become a successful e-commerce entrant, there is also a huge percentage that thinks otherwise. This edition has all the elementary features for erecting an online store, but to meet the needs of a percentage that thinks otherwise, a better and more detailed solution is in order, the Enterprise Edition.

Enterprise Edition

Many large-scale corporations think that the Community Edition platform is not enough and require premium grade features to make money online. Some users need additional features while others are looking for more customised options that are not available in free version. The Magento Enterprise Edition was created by Magento to address these concerns. The Enterprise Edition does have an edge on the overall performance of Magento community that comes with a price. This edition has added more functions to accommodate the needs of users with diverse business requirements.

Enterprise Edition has successfully taken many businesses to a higher level of e commerce. Moreover, this edition is completely backed by the Magento team. Magento Enterprise Edition is offered by subscription, and it is available with service level agreement. The subscription comes with exclusive product enhancements and additional distinctive features. Subscribers get support from the team that they can access through email or phone. Yearly subscription of Magento Enterprise can cost up to around $1500. This also includes security updates.

The Bottom Line

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Proper planning and careful assessment are the two most essential steps needed to choose the right software. It is vital both be thoroughly based on your business requirements. If you’re a smaller corporation who doesn’t require advanced features that the Magento Enterprise Edition offers or the upgraded performance capabilities, then the Magento Community Edition is likely to suit you. However, if you’re after a large audience, Enterprise will grant you much more flexibility in how you reach specific segments.

If you are still stuck with the thought that which edition is the right fit for your company, then don’t hesitate to contact leading Magento Development companies. Magento powered stores built by Magento specialists help clients turn surfers into customers.

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IT consulting companies in Sydney keep you abreast with the latest technologies in the market and manage your entire web presence, including digital marketing services like Search engine optimisation, website optimisation, content marketing, search engine marketing, etc.

How to go from a mediocre Developer to a Successful Software Development Professional

If you thought programming is all about advanced skill and languages, you are probably wrong.

There’s much more to software development than great code. If you’re a programmer by profession, you sure have to ensure career advancement and improvement of programming skills.

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Gathered below are some proven tips that will help you develop into a skilled developer no matter where you are or ended up.

Reinforce Your Basics

Before you try to be an expert programmer or get familiar with specific languages, get a good grasp of basic concepts and fundamentals.

Learning the groundwork that provides the foundation to all the coding work you do, helps you get familiar with why and how things work the way they do. When you learn the basic theories underlying your work, you become much better at it.

Stay Up-to-Date
The ever-changing technology keeps introducing new trends and tools to the programming world. Staying current means not just learning about the latest drifts, the techniques but incorporating them into your practice.

Attending programming conferences, lecturers and seminars, self-learning through books, media and the web are some viable ways to evolve with the changing technology.

Learn More Languages

You would sure start with a specific language that you learnt in your college or training. But know that there are several programming languages out there and some of them might be more advanced than the one you specialise in or the others.

Pick one from languages you have never used and learn the basics, skills and techniques involved. It would be a good idea to take on a language that is significantly different from the one you currently involve with.

Share Your Knowledge

Needless to say, teaching is one the best ways to learn and grow. Sharing your software development knowledge and skill set with others helps make room for new ideas and concepts.

It doesn’t matter if you’re an intermediate developer, you still have got something that can help those beginners and learners. So, spend some time answering questions and resolving queries of other people in the field not just to help them but your own knowledge.

Enjoy your work

Like with any field, it is important to love your work. See if you’re really enjoying coding, working with languages and functions and practicing programming tools. You take interest in learning everything new in software programming and Magento Development.

Because if you’re not, there is certainly no point in putting in your significant time and effort and improve your skill to go from a beginner or intermediate to a senior developer.

Being a programmer doesn’t have to be as challenging as it sounds. But you don’t want to be a developer who’s just starts with a language and is fine with solving a few queries to make a living.

You must take up as many programming challenges along the road as possible and advance yourself and your career as a developer over time.

What’s Causing Your Magento Store to Run Slowly?

The progressively growing e-commerce realm has left customers with lots of choices when they’re shopping online. Considering this fact, websites that load
and function slowly just make customers’ buying decision easier.

Is your store or website one of them? If yes, do you why is it running slowly?

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Let’s have a glance at some common reasons why some your online website could be running slowly.

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