Scale and Grow Your Online Footprints with Magento

Magento-specialists

Magento has emerged as a strong open source PHP based ecommerce framework among other popular names such as Drupal, WordPress and Joomla. Laced up with brilliant administrative interface, robust search engine optimisation, flexible content management system and unparalleled inventory management tools, this platform has won the trust of more than 250,000 merchants around the globe.

A successful website is not only designed aesthetically but engineered well to support smart features catering to the needs of the customers and business strategies. The dynamic interface of Magento powered ecommerce stores is capable enough in selling, compelling and providing a joyful experience to its visitors.

Magento offers its customers a perfect e-commerce solution by providing unparalleled combination of scalable design and extensive support network. Some queries regarding Magento might interest you or clarify your understanding regarding this platform. Let’s peep into some interesting queries and find out the answers that you probably did not know before.

WordPress or magneto, which platform to Pick? Why Magento has took over the other platforms like WordPress?

WordPress or Magento?

While both Magento and WordPress are content Management systems that make it make it easy to modify, add and manage contents in the best way possible. Magento offers unprecedented flexibility in terms of customizations. Whereas WordPress may appear to be an easier choice with little coding work required. Furthermore, both the platforms offer SEO Edge and have strong online support community. Difference in their core functionality sets these platforms apart. Owing to Magento’s inbuilt features and functionality, it is considered as number 1 platform for ecommerce website development by merchants’ world over.

WordPress on the other hand is considered ideal for blogs and is more of text based platform. You cannot develop website as per your ideation in WordPress due to restrictions on customizations. These can be quoted as possible reasons behind the surge of Magento Ecommerce development.

Why Magento has took over the other platforms like WordPress?

An open source ecommerce platform comes with plethora of magnificent templates and themes, making it easier for Magento specialists to work on ecommerce shopping cart solutions.

Versatile content management system
Mobile friendly configurations allowing Magento shopping carts seamlessly viewable on mobile devices.
Supports 500,000 products on one site, capable to handle over 80,000 orders per hour.
Built with advanced SEO efficiency
Easy third-party integration
Magento powered stores are fully customizable online stores.
Robust functionality and systematic order management.

Web application development companies help your business escalate new heights by harnessing the power of cutting edge technology. Whether you plan to develop custom web application from scratch, streamline existing front end functionality or migrate your legacy, website application development companies cover it all. It’s invariably significant for website developer to develop and design website that grasps the user’s attention and make the browsing process a remarkable experience.

The Bottom Line

Magento is ideal for small, medium and large enterprises as it offers almost every functionality an ecommerce website would need to boost sales and register great ROI.

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Ecommerce Fears of Online Shoppers that Might Be Killing Your Sales

magento-developers

There’s no denying that the ecommerce world has incurred a rapid growth in the number of online stores as well as online buyers.

However, we can’t also deny the fact that online sales revenue loses a whopping 9.1 billion every year because of cart abandonments.

But, why do some online shoppers have to abandon the cart full of items they intended to buy? Why do they leave the store without making a purchase when they landed on the website to shop in the first place?

Well, more often than not, it is ecommerce fears.

When people shop online, specifically from a new or unfamiliar website, they are jittery and concerned about the authenticity of the supplier or retailer. Doubts and fears in their mind cause them to change their buying decision.

So, what are these shopping fears that prevent many visitors from becoming payable customers?

Let’s have a look

Is this company for real?

Shopping with an online store that customers cannot see and experience physically can be a hard decision to make. Lack of validity and credibility in an online website may bounce potential customers away from the store without even having browsed their offerings.

Solution:

A well-designed, sophisticated website that makes for easy navigation and depict clear visuals helps build a hassle-free user experience, which ultimately leads to more sales.

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Is this store safe to make an online purchase?

With the increasing number online credit card fraud and identity theft incidents every year, it comes as no surprise that many online customers are concerned that their essential information may be stolen when they make an online purchase.

Solution:

Trustmarks that depict trust and authenticity of the business and logos from recognised accreditors that assure that your store is safe to purchase go a long way to ease security anxiety amongst customers.

But I can’t exactly tell what the product is like?

One of the major concerns with ecommerce shopping is that one can’t feel, touch or smell a desired product like in offline stores. This makes consumers who largely rely on the sensory aspect of shopping more uncertain and jittery about their online purchase.

Solution:

High resolution images of products from considerate angles, good, descriptive text copy and even short videos showing the product in different situations and uses can work wonders for the shopper’s encouragement and trust.

Am I sure to receive my product once I order it?

Many people fear of placing an order and never receiving it. Online buyers, particularly those who prefer to pay online for their purchases, are often concerned about the delivery of the product.

Solution:

Incorporating the facility of automated conformation messages and tracking functionality into your website will allow customers to track their product every step of the process and rest assured of the timely delivery.

What if I don’t like the product when I actually receive it?

Many a shopper are afraid that if they buy an item and it doesn’t fit them or is not what they expected, they’ll be stuck with the purchase.

Solution:

A transparent return policy that is fair for both the customer and the business can help reduce uncertainty around shoppers’ buying decision. By providing shoppers with an easy and smooth way to make returns and exchanges, you can encourage them to continue their shopping with you and return for more purchases in the future.

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Conclusion

While there certainly exist ecommerce fears in every first-time buyer to an online store, it is not that you can do nothing about it.

By reinforcing your website, you can build long-lasting trust and increase integrity and reliability around your brand. Work with a professional ecommerce development firm that offers custom tailored shopping cart solutions in Sydney to convert your feeble website into a reliable online store.

5 Questions to Ask When Hiring a Web Application Developer

sigmaIt won’t be erroneous to say that smartphones and tablets, today, are a second home to people (consumers) across the world. And, what brings them on their smartphones, on the web, is web applications.

To entertain more and more people on the web and meet their regular and specific requirements, we need countless feature-rich, robust web applications. When it comes to building efficient and dynamic applications, investing in experienced and adroit developers is of more importance than saving a few bucks on your website application development. The right developer would not only build you outstanding applications but also add value to your business in different ways. Continue reading