Every business wants to make sure when people look for a product or service similar to their product range, they find them (the business) instead of their competitor. While there are many paid advertising and marketing methods that help businesses achieve this objective, the importance of building organic traffic can’t be neglected.
Organic traffic refers to visitors that land on your website as a result of unpaid searches. In simple terms, visitors who find your website after using search engines like Google, Bing and Yahoo are considered organic.
Unlike paid advertising that drive instant traffic, however, these methods will take time. But, they are certainly worth your effort.
So, if you are ready to invest your time and effort to increase your organic traffic the right way, you must follow these tips.
Content is king, respect it
The first objective for businesses is to take content marketing strategy seriously. Don’t write content for the sake of it because it will not do any good to your brand reputation. Your website is a representation of your business. It largely affects whether a visitor will make a purchase from you or leave without taking a desired action.
Publish new content consistently as it will convey the users that you are serious about your business as well as your audience. If you publish genuine, informative blogs frequently and keep your website updated with fresh, relevant content, people will find your website more useful and will come back to know more about your product/service and brand.
Guest blog for traffic, not SEO
Guest blogging helps you gain traffic while boosting your SEO ranking in a cost-effective way. It is basically a practice of contributing your posts to another person’s blog in order to build exposure and links. But your duty doesn’t end after publishing a guest blog. You must check the blog regularly and respond to queries put up by readers in a timely manner.
This will help you engage your audience and build a relationship with new visitors as well.
Be more specific with keywords
Don’t follow what everyone is doing. By this we meant, you don’t need to necessarily bid your money on broad phrase keywords just because they get high search volumes. Probability is thousands of other businesses have already bid on those keywords and you may not stand a chance to rank amongst others unless you devote 2-3 months into it. Instead, go for low hanging-fruit keywords.
For instance, if you offer web development services, don’t go for “web development services” as there are already infinite businesses that rank for this phrase. Rather, you can add more detail by adding the place where you serve like “web development services in Sydney, Australia”.
Create powerful internal links
Create backlinks to your existing articles by using a good internal linking system. By linking to relevant posts, you will allow your customers to stay on your website for longer which will eventually boost your search rankings in Google.
To sum up
Providing quality information on your website, guest blogging regularly and using keywords strategically will ultimately drive more organic traffic to your website.
Besides, you can get in touch with a leading service provider of web development in Australia to discover various other ways to drive more organic traffic to your website. Working with a web development firm in Sydney will allow you to optimise different aspects of your website for better functionality, search engine rankings and conversions.