Marketing Strategies: 5 Effective ways to build Brand Awareness

Summary: Branding is an important aspect of a business, large or small, to spread awareness about the brand and products/services. PPC advertising, exhibiting and organizing promotional events are some great ways to build brand awareness.

Businesses, today, whether it’s asa high-profile restaurant or an e-commerce start-up, are known to consumers from their brand name. Do you ever realize that most times you need something or buy something, you ask for the product addressing its brand name instead of using the generic term for the same? You need a drink at a restaurant, you ask for a Coke or Pepsi. You ask for Vaseline when you need a petroleum jelly. You need a bandage, you ask for a Band-Aid. We use brand names as generic terms to refer to respective products, and this is what’s called brand awareness.

Continue reading


4 Top Secrets to Being a Smart Software Developer

As the world goes more digital day by day, almost all tech companies are getting into the business of software. And, with this progressively increasing software development business, the ones responsible for the code and development are in high demand all across the globe. While companies are looking for adept developers for their business, every software developer strives to be the “cream of the crop” and grab the best opportunity around.

But, provided the vast world of software development where tons of information, tricks, and techniques await to be explored, is it as easy for developers to be the best or stand out? Of course, not! Ok, it’s not any easy to prove your talent among the horde of seriously talented web developers, but it’s not impossible either.

Continue reading