Summary: Branding is an important aspect of a business, large or small, to spread awareness about the brand and products/services. PPC advertising, exhibiting and organizing promotional events are some great ways to build brand awareness.
Businesses, today, whether it’s a high-profile restaurant or an e-commerce start-up, are known to consumers from their brand name. Do you ever realize that most times you need something or buy something, you ask for the product addressing its brand name instead of using the generic term for the same? You need a drink at a restaurant, you ask for a Coke or Pepsi. You ask for Vaseline when you need a petroleum jelly. You need a bandage, you ask for a Band-Aid. We use brand names as generic terms to refer to respective products, and this is what’s called brand awareness.