Social media is a catch all term which is often thrown around a lot these days. It is the most powerful ecommerce marketing tool which has unbelievable marketing potential when it comes to Magento social media marketing.
But it could be confusing for new users (who have just started to explore their webstore’s social media capabilities) to understand the ways to integrate social media into Magento stores. To lessen their confusion, here’s a brief guide explaining how to best integrate social media websites with Magento. Before moving further, let’s find out why it is worth devoting attention to social media presence of your Magento store.
Here are a few Social Media E commerce benefits:
- More traffic to your website
Social media websites are visited quite often by online users. These websites are the primary source of information for them. Online users are more likely to discover your brand if it’s represented on social media websites. Those users who interact with your advertisement are likely to turn into potential customers to your webstore. This means people will quickly discover your brand if you are available on social media websites.
- Boost your SEO efforts
Social media’s role isn’t limited to optimising a site, individual pages, or blogs. Instead, it has far more important role to play of positively or negatively affecting your SEO rankings. Social media posts and shares help your store attract attention of people on search engine.
- Build brand awareness
There is no easy way to make your customers engaged with your offerings then enabling your ecommerce store to enter social media. This will help you not only in building better brand experience for customers but improving prospective customer engagement levels also.
These are a few important benefits that social media marketing carries. When social media marketing is done well, you can easily turn potential customers into marketers for your brand.
Now, it’s time to learn some interesting ways that can help you integrate social media websites with Magento.
Ways to enable Magento Social Media Marketing
The best possible way of connecting a Magento powered store to social media networks is through Magento extensions.
For Reference: If you want to extend the functionality of your Magento store, you can install Magento extensions as add-ons. You can easily find them in the Magento Extension Marketplace, as well as in the product pages of third-party developers.
Users can now connect their Magento stores to Facebook using a free extension called Magento social.
Magento Social – Magento and Facebook
Magento social enables users to connect with Facebook so that they can sell products directly through advertisements. Magento social offers everything required to implement the brand-building and audience-winning social media tactics.
Third-Party Extensions – Magento and Everything Else
Since Facebook is counted as the no. 1 social media channel among multiple channels, Magento deserves applause for releasing a Facebook integration extension. But, if you want to connect your Magento store to other social networking platforms like Twitter, LinkedIn, and others, then you need to take help of third party extensions. Also, there are many third-party Facebook extensions other than Magento social that offer additional social media management abilities.
Conclusion
If you want to enable Magento social media integration with other websites as well, then you should start looking around online for other third-party developer’s extensions. The crucial question that needs answering is what websites and social media networks should you connect your Magento store to? Every ecommerce website has unique social media marketing needs. The webstore’s practices and goals will define what websites you will require extensions for. If you want to find the best marketing channels for your webstore, then you must make some fruitful search. Hiring Magento web designer can help you get bespoke ecommerce stores that are functionally rich and visually appealing.
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