For an entrepreneur, the feeling of hitting a first sale is beyond expression. After all it’s a motivation for them to reach their next milestone in the e-commerce world.
But how is it all done?
You have got a product. You took the picture. Wrote the product description. And listed it on your e-commerce website for the world to see. What after that?
The audience’s role starts from where yours end. You see customers are landing on your website, viewing your product but generating traffic to your website is not your sole aim here. Converting a visitor into a buyer is your objective.
The best part of selling through an e-commerce store is- you have a chance to sell your products to wider audiences but how you do it, is what matters the most.
Keeping new entrepreneurs in mind, this ultimate guide is designed for start-ups that want to generate more sales and fulfil their e-commerce dreams in coming years.
PUBLISH A BLOG
Start writing blogs on your website about your products and services in a way that entice customers to buy. This is one of the simplest yet effective ways to aware customers about your brand. Not only does running an active informative and educational blog help boost your rank, but it also keeps your audience updated about the latest industry trends.
Besides, give them a reason to visit your website often by publishing instructional blogs frequently. Do not forget to add a hyperlink of the related product, within the blog, which redirects your audience to the product listing page.
BUILD A RELATIONSHIP THROUGH E-MAIL MARKETING
E-mail is one of the best ways to stay in touch with customers. But if you are new to the industry, it is obvious that you don’t have an active list of e-mail subscribers. An active and updated list helps you generate more sales. Moreover, a well-researched study states that- “email marketing is among those tactics that drives highest customer retention as well as acquisition than search results, paid advertising and others.”
Email marketing not only helps you to drive sales but at the same time, sending enticing promotional e-mails increases the chances for customers to buy more products in the future.
TEAM UP WITH BLOGGERS/ INFLUENCERS
Influencer marketing has become one of the latest trends in the past few years for helping marketers to drive brand awareness and spike sales. It is possible that your audience doesn’t know about your brand yet but it’s possible that they are following some influencers on social media.
It is a good idea to get in touch with some influencers and ask them to talk about your products or services on their posts. Influencer marketing is a cost-effective strategy as the pay rates are not that high plus they provide better engagement around wider audiences. The better the review or promotion of your brand or product by an influencer, the better your traffic and sales.
RUN A CONTEST FOR GIVEAWAYS
If you are a newcomer in the market, it is natural for people to feel uncertain about your products. No one would want to pay a price for a brand they hardly know about, especially when there are so many other brands they have already purchased from or count on.
When it comes to start-ups, running a social media contest can go a long to build awareness and curiosity around your brand. Encourage audience to take part in it by promising them to be offered giveaways of your brand products (and who doesn’t love freebies). This way, people would not hesitate to give your brand a chance. Most importantly, once they get familiar with your brand, they are more likely to buy a product soon.
CREATE A SOCIAL MEDIA PROFILE
Probably, you have already created your social media profile on all those platforms where you can get maximum benefit in terms of brand awareness and customers acquisition. However, if you have not paid much attention to social media yet, you are losing out on many of your potential customers. Social media platforms like Facebook, LinkedIn, YouTube, Twitter, Instagram etc. help you to reach out to wider audiences in shorter time.
Make sure that you are active on all these platforms by regularly posting engaging and interesting content. Also, don’t forget to strengthen your relationships with existing customers while building new ones by actively engaging them on your posts.
Don’t expect your business to become a huge success in the first few weeks. Be patient if your website doesn’t generate much sales initially. Take some time to evolve by learning new tactics and stay dedicated to your marketing efforts and goals.
Also, it is advised to keep the prices low at the initial stage of your journey. You already have many competitors in the market, so it is important to first create your goodwill amongst the audiences. Providing the products initially at prices lower than your competitors will help attract more audiences.
And last but not least, hire a professional IT consulting firm in Sydney. Depending on your requirements, you can choose to work with an experienced Magento website developer who will guide you on best possible marketing techniques to generate your first sale.