Stop Making These Mistakes that Are Costing Your Ecommerce Store Money

With the availability of robust ecommerce development platforms like Magento and Shopify, setting up an online store is not much of a challenge.

But launching a well-designed online store equipped with top-notch functionalities would not alone ensure high revenue and profits. You need to differentiate your business from your competitors and build integrity around your business to convince your prospective customers that you are the best choice in the market.

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Besides, customers, nowadays, have countless choices when it comes to shopping online. So, they have grown more careful about where they want to buy from. Even the smallest of mistakes can direct an interested prospect towards your competitor’s website.

Long and complicated checkout, high shipping costs, limited payment methods and mandatory sign up process are amongst the most common factors that influence the customer’s decision, coaxing them towards cart abandonment.

However, there are some less recognised issues outside of the checkout cycle that can set up your business for losses, too.

Here we have highlighted two typically unrecognised mistakes that can reduce your bottom line and minimise profit margins.

Taking the plunge without considering costs

Many ecommerce owners fall victim to this mistake. Whether you are launching a new store or introducing a new product to your existing range, calculating costs beforehand is paramount to effectively utilising your marketing budget.

From the initial costs of setting up your online store to cost of acquiring customers and marketing products/services, estimating expenses in advance will help you determine how much can you spend across varied areas of your business without blowing your budget.

Giving away products without a strategy in place

Handing out freebies and product samples is a proven tactic online marketers use, especially when they are launching a new product or starting a new business.

Though giveaways are a fantastic way to attract customers and increase repeat sales, they may not be a good idea for every business. For example, giving away packaged goods or perishable products can encourage customers to come back for more. Long lasting products like clothes, electronic devices and furniture, however, are more likely to boost branding and less likely to induce repeat purchases.

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So, if you sell the latter type, you better have a robust strategy to maximise customer engagement through your giveaways and increase their chances of making further purchases.

To sum up

These mistakes can be avoided by improving your user engagement and experience. The sure-fire approach is to find your ideal audiences and then optimise the checkout process and the shipping experience to keep them engaged enough to finish their purchase.

With the help of an expert specialised in Magento development in Sydney, you can implement your marketing strategy with your ecommerce website to find countless opportunities to increase revenue. To get the best out of your ecommerce optimisation and marketing strategy, make sure you hire a reputed Magento specialist with a good track record.

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Tips to write Product Descriptions that Increase Appeal of Your E-commerce Products

Product descriptions don’t seem like much work.

You just have to craft a few lines describing your product and it’s good to go on the product details section.

Right? No.

A product description is supposed to not just describe your product but also sell it. Online buyers cannot physically touch and feel your products. That said, product descriptions play an imperative role in enabling the buyer to decide whether a given product would be a right fit for them.

In addition, poorly-written, unclear product information can potentially sway customers away from your web portal instead of getting them through the sales funnel.

Highlighted below are some tips you can implement to make sure your product description includes every bit of information that customers need.

Identity the “WHO”, “WHAT” “WHY” & “HOW”

A good place to start with when writing product descriptions that sell, is addressing the “WHO”, “WHAT”, “WHY” & “HOW”:

Who is going to use your product? Determine their demographics, age and interests. This information will enable you to describe exactly how your product provides value to the customer.

What sets your product apart? Identify the unique features, benefits and attributes of the product which makes it different from the offerings of your competitors.

Why should people buy your product? Define how your product can be used to make buyers’ lives better. Mention the problems your product solves and the unique ways in which it addresses those issues.

How does the product work? This may not be necessary in all types of products, but if you are launching a new technology or a device your customers might not have used before, it would be a good idea to describe its function to prevent any confusion.

Addressing these aspects will address most of the things you will need to write a good product description. Now, let’s get detailed insights into these pointers.

Consider your Ideal Buyer

If you don’t have any idea who should be buying your product, you would most likely end up with a feeble product description which addresses no one in particular.

That is why it is important to define buyer personas. Study your target audience and determine their personality, interests and shopping behaviours. This will help you figure out words, language and tone you can use to describe your product in a way that appeals the potential buyer.

Talk about benefits in addition to features

Specifications and features are the elements that go into product descriptions without saying. But note that some customers would really want to know what is it in a given product which makes it worth investing. And that’s where benefits come into perspective.

Define how each feature of the product will benefit the buyer and why it’s a good purchase.

Stick to your brand’s voice

The tone of your brand’s voice is the aspect that will differentiate your product from your competitors’.

Is your brand formal and professional or casual and conversational? Do you keep things straight-forward or do you like to be funny and humorous with your customers?

Shopping Cart Solutions

Reflecting your brand’s personal tone of voice in your product descriptions will help you connect with your audience better and create a sense of assurance that the product is reliable.

Avoid common phrases/keywords

“Excellent quality”, “literally”, “very”, “nice”– these are some wishy-washy words that can give buyers a perception that you couldn’t think of something more creative to write about your product.

Using such feeble keywords will make your product description less persuasive. Instead of using these oh-yeah-that’s-what-everyone-says phrases, you could incorporate more influential and convincing phrases into your descriptions like now, amazing, stunning, magical, hurry, introducing, quick, substantial etc.

The Takeaway

Of course, there are many other ways to make your product descriptions more appealing. But for the most part, you need to keep it precise, meaningful and buyer-centric.

Furthermore, consider working with a Magento specialist who specialises in ecommerce development to understand the importance and potential of product descriptions and come up with high converting product copies.

Magento Web Development- Quick glimpse at crucial factors that can attract you towards it

A profitable business runs smoothly only when its ecommerce website runs perfectly. Magento web development offers a significant help to users to build an online store and thus connect with the global audience. Magento powered online stores are built to boost traffic, sales and revenues of a business. Magento is that open source ecommerce development platform which is highly pleasurable for users, supportive for developers and adaptable to all the latest online marketing tactics.

Magento is built with advanced SEO Marketing and Management tools that help you to achieve great return on investments. Magento web development offers versatile and advanced functionalities that enhance user experience. Small businesses are becoming even bigger with Magento as it gives them the power to build affordable online stores that are multifunctional, quick to launch and convenient to maintain.

You can manage B2B and B2C store operations from a single platform i.e. Magento. It offers amazing features like inventory tracking, account management, quick order, pre-negotiated price list etc. You can easily customise Magento platform with additional features and functionalities according to your requirements. They can be customised extensions, tools, themes etc.

You can promote your business as per your taste, thanks to the versatility of Magento platform. Magento empowers you to add innovation to your online store to offer it a pretty outlook.

Key factors that can drag you towards Magento ecommerce development platform

  • Magento being an open source ecommerce platform gives you freedom to quickly tweak it as per changing standards and marketing trends.
  • You only need to hire a professional Magento theme designer who can provide you with interesting and innovative themes for your Magento e-store.
  • The customised Magento themes are designed by considering market reputation of the enterprise, and you can easily use diverse themes and templates for your portal.
  • You can further enhance the functionality of your online store by using several plugins. Plugins are best used for offering plenty of security features to safeguard your store from any hacking attempt.
  • User friendly behaviour and easy to go set up of Magento makes it favourable among ecommerce merchants. User friendly interface of this platform enables a non-tech person to handle any Magento powered website.
  • Simple and cost-effective customisation of Magento based online store, is a prompt reason behind the popularity of this platform.
  • Magento is backed by a vast community of professional developers and users to solve any sort of issue faced by the Magento users.
  • Built in SEO tools of Magento gives you associated benefit of SEO optimisation. It enables search engines to visit the website pages and thus enhance the ranking of SERPs.
  • The cross-browser support of Magento enables the websites to run on multiple devices and thus helping them to improve the ranking on search engines. Similarly, multilingual and multi-currency support allow the online websites to support diverse payment modes.
  • Quick checkout option that Magento web development offers allow users to buy multiple items simultaneously without the hassle of buying an individual item and paying for them separately.
  • Analytics and reporting tools that Magento offers are of immense importance in accessing product popularity, assessing statistics, sales reports and other business-related facts.

Magento web development Verticals

  • Magento theme development and Customisation
  • Plugins and module development
  • Shopping cart development
  • Payment gateway integration

Conclusion

The incredible features and functionality of Magento enable Magento specialists to create fully functional online stores for any business size and type. The robust functionality and limitless features of Magento are gaining huge praise and popularity among small and medium level firms, that’s why they are opting Magento for better results. You should also try this platform and enjoy the limitless benefits of ecommerce.

Top 10 reasons to choose Magento 2 for your E-commerce website

Whether you are planning to create a new ecommerce store or moving to a latest version, Magento offers everything with ease and convenience in operations.  According to the statistics, almost 30% of the world’s ecommerce stores are built on the Magento platform. Also, Magento 2 has pushed Magento ecommerce platform to a new height of success. Let’s look at the features and benefits of Magento 2 eCommerce framework.

Consumer Centric Benefits and Features of Magento 2.0

  1. Personalised Content

Business owners can display products or services, showcase promotions, and pricing based on consumers’ or prospects behaviour, preference, or past purchase history.

  1. Layered Search and Navigation

Layered search and navigation is an interesting feature that allows consumers to find products or services that they are looking for in a quick and easy manner. Powerful and precise navigation and filtering options enable consumers to find products with ease.

  1. Streamlined checkout

Magento 2 ecommerce store helps in curtailing cart abandonment rate while eliminating the hassles of the checkout process. With Magento 2 ecommerce platform, consumers can spend more time om exploring products and less time on making payments.

 

Business Centric Benefits and Features of Magento 2.0

  1. Easy-to-use-admin

The Admin panel constitutes powerful tools to allow businesses to manage and automate orders, sales content, inventory, customer shipping, etc. Google reporting tools and feedback system will help you to impart better customer-experience management.

  1. Product Optimisation

Drag and drop visual merchandising capability of Magento 2 ecommerce allows for product optimisation. With the help of any SEO services provider, you can optimise site URLs, meta and ALT tags, page titles, and other website elements to make your products visible search and social media.

  1. Reporting & Analysis

You can keep tab on performance of your E-commerce websites with the help of built in support for Google Tag Manager and Google Analytics. You can identify and fix disorders linked with the internet visibility, user-engagement and website traffic.

  1. Multiple languages and Currencies

Magento 2 e-commerce web development solutions allow businesses to extend their market reach to any territories   without any barriers like disparity in terms of currency, language, or tax calculation.

  1. Cross platform reach

With Magento 2 ecommerce solutions, you can reach out to consumers across multiple devices and offer them with a uniform experience. You can review products or services on one, add them to cart on the next, and then settle payments on an entirely different device.

 

Developer- Centric Benefits and Features of Magento 2.0

  1. Open source

Leveraging Magento Templates, Magento modules, Add-ons and Widgets along with Magento expert support, consulting, and training services can be made available by an ever-increasing community of Magento 2 ecommerce developers. Magento specialist have the requisite skills and expertise of building a user centric website.

  1. Easy Integration

You can build a centralised repository of customers data with Magento 2 ecommerce website development. This new framework facilitates easy integration.

 

Conclusion

Robust features and extreme flexibility of Magento 2.0 help business owners in managing functionalities, content and appearance of their online stores. Magento web development offers an out of the world user experience and brings in high return on investment for merchants.

3 Signs It’s High Time to Upgrade Your Magento Store

You might have invested in an effective ecommerce platform which may have helped your business get up and running online. However, after spending a couple of years down the road when your business starts to boom, you face a multitude of problems that undermine the performance of your ecommerce store. Chances are the robust platform you built your ecommerce store on is out of date now which is impeding your business operation and growth.

With ecommerce technology constantly changing, it is important to upgrade your Magento website from time to time to keep your business running smoothly.

That said, we have jotted down some common signs that indicate it’s time to rethink your current e-commerce situation and upgrade to a better and more flexible Magento version.

Complicated Integrations

Perhaps you started your ecommerce store with a small assortment of products and were able to manage merchandise, inventory, shipping and sales well. But now that your business has grown, you may need to operate your business online, offline and on mobile for which you’ll need to connect with third-party systems, applications and extensions.

An ecommerce website running on an older version of Magento will not comply with advance applications and systems and support multi-channel integrations, indicating towards an upgrade.

Demanding Checkout Process

Customers tend to possess minimal patience when shopping online. As soon as they add an intended item to their cart, the next thing they want is to make the payment and get it delivered to their place as soon as possible.

If your checkout process is not quick and smooth, you might be losing a lot of potential interested customers to your competitors. To meet customers’ expectations of a hassle-free shopping experience, it is crucial to ensure a smooth and seamless checkout.

Constant Search Engine Rankings

If your website’s search engine ranking has not been improving for quite a while now, it’s time you look for a professional Magento designer and get your ecommerce store upgraded to a more advanced platform.

Magento allows users to optimise their website and have better control over page and category URLs as well as manage cache efficiently, thus enhancing website’s loading speed and search engine rankings.

If you are running an online store, chances are you will incur the urge to upgrade your store at some point of time. No matter how advanced and innovative your ecommerce platform, it is definitely not going to blow a siren or wave a red signal saying, “Upgrade Me”. You must keep a tab on the above mentioned factors and issues that contribute to the success or failure of your ecommerce site.

Though it might be difficult to break up with the platform that helped you get started in the first place and survive all those years, there’s no point in with an obsolete platform while preventing your e-commerce site from benefits that the much-needed upgrade has to offer.

Moreover, upgrading can be a pain for many e-commerce merchants. The good news is there are many Magento specialists out there who can help your upgrade your existing Magento store while providing you the support and guidance you need to grow online.

Prepare Your Business for the Evolving World of Ecommerce With Magento

Today’s digital age has seen a veritable explosion of plug and play e-commerce platforms like Volusion, BigCommerce, Shopify and more, but there is one platform that fits perfectly to every imaginable type of e-commerce store you might want to create. Magento is the name. Magento has empowered merchants to quickly and cost effectively create innovative shopping experiences across all touch points.

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Propel your online business to new heights by optimising productivity of your online business. The goal of merchants today is crystal clear: Turn first time buyers into loyal customers by consistently delivering great customer experiences.

Magento, a platform based on open source technology, has changed the dimension of Ecommerce by offering endless potential for growth. Magento stands above other shopping cart platforms. Seamless reliability, immense scalability and rich functionality makes Magento the most desired platform for shopping cart development.

Why almost every major ecommerce site in the world runs on Magento? Why Magento has become such an overwhelming favourite of developers?

Top reasons that makes Magento so special.

Tailor made for e-commerce

Magento came as a dedicated platform intended for ecommerce unlike Drupal, Joomla or WordPress, which came primarily as content management platforms offering the option of ecommerce plugins.

Let’s have a look on Key Ecommerce features of Magento

➤ Inventory management
➤ User Dashboards
➤ CMS option
➤ Advanced shipping and supplier management
➤ Cross sell and upsell capabilities
➤ Customer segmentation
➤ Newsletters
➤ Product bundling

Easy to integrate third party apps

You can connect any kind of plugin or app of your choice through Magento’s extensible API. Be it payment gateways, web analytics or shipping and tracking. You can find the app of your choice and can easily plug into your Magento site in no time.

Modular and Customisable

Magento is inherently modular and highly customisable. Being an open source platform, Magento allows you to build beautiful front-end customer experiences by plugging in or modifying templates and layouts of choice. You can also redesign backend workflows to match your business requirements by modifying events and grids and rewriting code.

Built to run fast

You would want as many bells and whistles as you wish on your ecommerce website. Magento allows you to cache pages using varnish, load pages fast to please impatient customers, process queries in no time, and retrieve data from databases in milliseconds.

SEO Friendly

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It is vital to make website as SEO friendly as possible. You need not to involve in drudgery involved in creating SEO optimised URLS, URL rewrites, meta tags, descriptions, navigation, site maps and more. Magento’s source code comes with these features built in, ensuring that your site is search friendly.

The vast community of Magento showcases its strength of agile members that are constantly involved in Improving it. To acquire flawless Magento development website and discover Magento fully, you need to hire certified Magento developers.

The Magento website developer will look after your entire requirement to give the upshots as desired by you. Magento specialist will thoroughly understand your project requirement from the nitty gritty to converting your online business into money making store.

Author

Sigma Infotech

Scale and Grow Your Online Footprints with Magento

Magento-specialists

Magento has emerged as a strong open source PHP based ecommerce framework among other popular names such as Drupal, WordPress and Joomla. Laced up with brilliant administrative interface, robust search engine optimisation, flexible content management system and unparalleled inventory management tools, this platform has won the trust of more than 250,000 merchants around the globe.

A successful website is not only designed aesthetically but engineered well to support smart features catering to the needs of the customers and business strategies. The dynamic interface of Magento powered ecommerce stores is capable enough in selling, compelling and providing a joyful experience to its visitors.

Magento offers its customers a perfect e-commerce solution by providing unparalleled combination of scalable design and extensive support network. Some queries regarding Magento might interest you or clarify your understanding regarding this platform. Let’s peep into some interesting queries and find out the answers that you probably did not know before.

WordPress or magneto, which platform to Pick? Why Magento has took over the other platforms like WordPress?

WordPress or Magento?

While both Magento and WordPress are content Management systems that make it make it easy to modify, add and manage contents in the best way possible. Magento offers unprecedented flexibility in terms of customizations. Whereas WordPress may appear to be an easier choice with little coding work required. Furthermore, both the platforms offer SEO Edge and have strong online support community. Difference in their core functionality sets these platforms apart. Owing to Magento’s inbuilt features and functionality, it is considered as number 1 platform for ecommerce website development by merchants’ world over.

WordPress on the other hand is considered ideal for blogs and is more of text based platform. You cannot develop website as per your ideation in WordPress due to restrictions on customizations. These can be quoted as possible reasons behind the surge of Magento Ecommerce development.

Why Magento has took over the other platforms like WordPress?

An open source ecommerce platform comes with plethora of magnificent templates and themes, making it easier for Magento specialists to work on ecommerce shopping cart solutions.

Versatile content management system
Mobile friendly configurations allowing Magento shopping carts seamlessly viewable on mobile devices.
Supports 500,000 products on one site, capable to handle over 80,000 orders per hour.
Built with advanced SEO efficiency
Easy third-party integration
Magento powered stores are fully customizable online stores.
Robust functionality and systematic order management.

Web application development companies help your business escalate new heights by harnessing the power of cutting edge technology. Whether you plan to develop custom web application from scratch, streamline existing front end functionality or migrate your legacy, website application development companies cover it all. It’s invariably significant for website developer to develop and design website that grasps the user’s attention and make the browsing process a remarkable experience.

The Bottom Line

Magento is ideal for small, medium and large enterprises as it offers almost every functionality an ecommerce website would need to boost sales and register great ROI.