3 Signs It’s High Time to Upgrade Your Magento Store

You might have invested in an effective ecommerce platform which may have helped your business get up and running online. However, after spending a couple of years down the road when your business starts to boom, you face a multitude of problems that undermine the performance of your ecommerce store. Chances are the robust platform you built your ecommerce store on is out of date now which is impeding your business operation and growth.

With ecommerce technology constantly changing, it is important to upgrade your Magento website from time to time to keep your business running smoothly.

That said, we have jotted down some common signs that indicate it’s time to rethink your current e-commerce situation and upgrade to a better and more flexible Magento version.

Complicated Integrations

Perhaps you started your ecommerce store with a small assortment of products and were able to manage merchandise, inventory, shipping and sales well. But now that your business has grown, you may need to operate your business online, offline and on mobile for which you’ll need to connect with third-party systems, applications and extensions.

An ecommerce website running on an older version of Magento will not comply with advance applications and systems and support multi-channel integrations, indicating towards an upgrade.

Demanding Checkout Process

Customers tend to possess minimal patience when shopping online. As soon as they add an intended item to their cart, the next thing they want is to make the payment and get it delivered to their place as soon as possible.

If your checkout process is not quick and smooth, you might be losing a lot of potential interested customers to your competitors. To meet customers’ expectations of a hassle-free shopping experience, it is crucial to ensure a smooth and seamless checkout.

Constant Search Engine Rankings

If your website’s search engine ranking has not been improving for quite a while now, it’s time you look for a professional Magento designer and get your ecommerce store upgraded to a more advanced platform.

Magento allows users to optimise their website and have better control over page and category URLs as well as manage cache efficiently, thus enhancing website’s loading speed and search engine rankings.

If you are running an online store, chances are you will incur the urge to upgrade your store at some point of time. No matter how advanced and innovative your ecommerce platform, it is definitely not going to blow a siren or wave a red signal saying, “Upgrade Me”. You must keep a tab on the above mentioned factors and issues that contribute to the success or failure of your ecommerce site.

Though it might be difficult to break up with the platform that helped you get started in the first place and survive all those years, there’s no point in with an obsolete platform while preventing your e-commerce site from benefits that the much-needed upgrade has to offer.

Moreover, upgrading can be a pain for many e-commerce merchants. The good news is there are many Magento specialists out there who can help your upgrade your existing Magento store while providing you the support and guidance you need to grow online.

Prepare Your Business for the Evolving World of Ecommerce With Magento

Today’s digital age has seen a veritable explosion of plug and play e-commerce platforms like Volusion, BigCommerce, Shopify and more, but there is one platform that fits perfectly to every imaginable type of e-commerce store you might want to create. Magento is the name. Magento has empowered merchants to quickly and cost effectively create innovative shopping experiences across all touch points.

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Propel your online business to new heights by optimising productivity of your online business. The goal of merchants today is crystal clear: Turn first time buyers into loyal customers by consistently delivering great customer experiences.

Magento, a platform based on open source technology, has changed the dimension of Ecommerce by offering endless potential for growth. Magento stands above other shopping cart platforms. Seamless reliability, immense scalability and rich functionality makes Magento the most desired platform for shopping cart development.

Why almost every major ecommerce site in the world runs on Magento? Why Magento has become such an overwhelming favourite of developers?

Top reasons that makes Magento so special.

Tailor made for e-commerce

Magento came as a dedicated platform intended for ecommerce unlike Drupal, Joomla or WordPress, which came primarily as content management platforms offering the option of ecommerce plugins.

Let’s have a look on Key Ecommerce features of Magento

➤ Inventory management
➤ User Dashboards
➤ CMS option
➤ Advanced shipping and supplier management
➤ Cross sell and upsell capabilities
➤ Customer segmentation
➤ Newsletters
➤ Product bundling

Easy to integrate third party apps

You can connect any kind of plugin or app of your choice through Magento’s extensible API. Be it payment gateways, web analytics or shipping and tracking. You can find the app of your choice and can easily plug into your Magento site in no time.

Modular and Customisable

Magento is inherently modular and highly customisable. Being an open source platform, Magento allows you to build beautiful front-end customer experiences by plugging in or modifying templates and layouts of choice. You can also redesign backend workflows to match your business requirements by modifying events and grids and rewriting code.

Built to run fast

You would want as many bells and whistles as you wish on your ecommerce website. Magento allows you to cache pages using varnish, load pages fast to please impatient customers, process queries in no time, and retrieve data from databases in milliseconds.

SEO Friendly

seo2

It is vital to make website as SEO friendly as possible. You need not to involve in drudgery involved in creating SEO optimised URLS, URL rewrites, meta tags, descriptions, navigation, site maps and more. Magento’s source code comes with these features built in, ensuring that your site is search friendly.

The vast community of Magento showcases its strength of agile members that are constantly involved in Improving it. To acquire flawless Magento development website and discover Magento fully, you need to hire certified Magento developers.

The Magento website developer will look after your entire requirement to give the upshots as desired by you. Magento specialist will thoroughly understand your project requirement from the nitty gritty to converting your online business into money making store.

Author

Sigma Infotech

Scale and Grow Your Online Footprints with Magento

Magento-specialists

Magento has emerged as a strong open source PHP based ecommerce framework among other popular names such as Drupal, WordPress and Joomla. Laced up with brilliant administrative interface, robust search engine optimisation, flexible content management system and unparalleled inventory management tools, this platform has won the trust of more than 250,000 merchants around the globe.

A successful website is not only designed aesthetically but engineered well to support smart features catering to the needs of the customers and business strategies. The dynamic interface of Magento powered ecommerce stores is capable enough in selling, compelling and providing a joyful experience to its visitors.

Magento offers its customers a perfect e-commerce solution by providing unparalleled combination of scalable design and extensive support network. Some queries regarding Magento might interest you or clarify your understanding regarding this platform. Let’s peep into some interesting queries and find out the answers that you probably did not know before.

WordPress or magneto, which platform to Pick? Why Magento has took over the other platforms like WordPress?

WordPress or Magento?

While both Magento and WordPress are content Management systems that make it make it easy to modify, add and manage contents in the best way possible. Magento offers unprecedented flexibility in terms of customizations. Whereas WordPress may appear to be an easier choice with little coding work required. Furthermore, both the platforms offer SEO Edge and have strong online support community. Difference in their core functionality sets these platforms apart. Owing to Magento’s inbuilt features and functionality, it is considered as number 1 platform for ecommerce website development by merchants’ world over.

WordPress on the other hand is considered ideal for blogs and is more of text based platform. You cannot develop website as per your ideation in WordPress due to restrictions on customizations. These can be quoted as possible reasons behind the surge of Magento Ecommerce development.

Why Magento has took over the other platforms like WordPress?

An open source ecommerce platform comes with plethora of magnificent templates and themes, making it easier for Magento specialists to work on ecommerce shopping cart solutions.

Versatile content management system
Mobile friendly configurations allowing Magento shopping carts seamlessly viewable on mobile devices.
Supports 500,000 products on one site, capable to handle over 80,000 orders per hour.
Built with advanced SEO efficiency
Easy third-party integration
Magento powered stores are fully customizable online stores.
Robust functionality and systematic order management.

Web application development companies help your business escalate new heights by harnessing the power of cutting edge technology. Whether you plan to develop custom web application from scratch, streamline existing front end functionality or migrate your legacy, website application development companies cover it all. It’s invariably significant for website developer to develop and design website that grasps the user’s attention and make the browsing process a remarkable experience.

The Bottom Line

Magento is ideal for small, medium and large enterprises as it offers almost every functionality an ecommerce website would need to boost sales and register great ROI.

Magento 2 is going to be a platform of choice for Australian businesses for years to come

Magento 1.x platform has already won laurels for its robust features and functionality. Renowned for its flexible open source framework, Magento is used by 45% of Australia’s online retailers, and over 30% of online merchants worldwide. Magento is one of the World’s leading digital commerce platforms, making it first choice of developers around the world.

Magento specialist

Magento has been preferred by all high-end e-shops and merchants. Online marketers believe that it’s the most suitable platform for Australian businesses. It offers unmatched functionality and features along with excellent Magento support so that you can customise and control the look and feel of your online store. Magento offers virtually unlimited configuration potential for significantly lower licensing fees than other competitive ecommerce platforms.

Attract, Engage and Convert with Magic of Magento

Magento’s advanced features include:

➣ Multiple stores with sub domains or a single domain multi store.
➣ CMS that is easy to edit and update
➣ SEO friendly design and layout structure, site map generator and RSS feeds
➣ Landing-page tool for campaigns
➣ Search engine friendly URLs
➣ Cross-sells on product pages
➣ Mobile theme and site management
➣ RSS feed for new products, specials and tags
➣ Upsells in shopping cart
➣ Catalogue promotional pricing and more…

Sound knowledge of Magento specialists is what it takes to scope, deploy and develop a best-practise Magento platform.

Magento 2 offers the ecommerce community a deal not to ignore, let’s find out how

Magento web development

Released in November 2015, Magento 2 is built on open source heritage that offers responsive, highly scalable and brilliantly efficient ecommerce stores. Magento web development companies can help your business reach its full potential. With rich expertise of every member of their development team either a Magento specialist or Magento Developer plus certified, you can be sure that your site is built to best-practice Magento coding standards. Below are some of the interesting features of Magento 2.

➣ Highly improved admin interface

Highly improved admin interface

Touch screen functionality of Magento 2 allows for better navigation and improved performance. Improvements to the admin interface include:

  • Optimisation for a wide array of screen sizes
  • Highly improved admin menus
  • Easier product creation

➣ Improved integration with popular payment gateways.

payment gateways

The newly supported integrations are:

  • PayPal
  • Brain tree
  • World Pay
  • Authorize.net
  • Cyber Source

➣ Improved Customisation

Magento 2 offers cheaper, better and faster development accomplished in tandem with Magento and Docs.

➣ Improved upgrades

Improved upgrades offer quarterly feature releases, product roadmaps and constant platform updates.

➣ Mangento2.0 offers great UX

More user-friendly backend UI. Non-technical users can accomplish more tasks than they could do in the past.

Bottom Line

Migration to Magento 2 offers fantastic opportunity to get rid of all the dead and unused data, customisations, extensions and more. Magento 2 is a huge improvement for both Magento developers and Merchants. If you are inspired to get your hands on the new Magento 2, its time to at least start planning your Migration from Magento 1 to Magento 2.

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Magento specialist, your responsive and proactive partner

A truly fluid user experience is key for creating long-term value building relationships. Magento justifies its one to many canons. Popularly avowed as the ultimate eCommerce solution customised to conform all viable needs and is voluminously used for web development.

Whether you’re B2C, B2B, a pure play online retailer or an omni channel online retailer, you need to partner with Magento Web Development Company to obtain end to end eCommerce solutions to optimise the performance, efficiency and sales of your online store.

An efficient Magento website designer is smart enough to align your business objectives with Magento speciality while avoiding unnecessary customisation. Magento specialist understand how people use the web, how they communicate with businesses and so they are adept in fixing issues with functionality.

These specialists improve sites that are not performing effectively or are broken. A certified Magento website designer help numerous clients in achieving success with perfect designs and right UX for their businesses.

Magento website designer

Magento can run multiple store fronts from a single back end system and it has giant store of extensions. By using different extensions, you can easily expand and differentiate your store’s features from your competitors

Regardless whether you’re planning to build a new Magento store from scratch or want to improve your existing website, Magento specialists’ vast industry know-how and rich tool set make them preferred partner for many renowned multinational organisations. With Magento web design solutions in Sydney, it is possible to create eCommerce solutions that enhance communication and grow your audience.

In order to move your online venture to the next level you should think of adding eCommerce component to your business. E-commerce is one of the most important aspects of any online business that allows you to expand your customer base and hence increase market share.

Shopping Cart Solutions

Today Shopping Cart Solutions have become a necessity to build a competitive online store. While being designed to assist people in making purchases online initially, Shopping cart solutions offer everything that you may require for running an online store successfully. If you are dealing into small to medium size business, you probably want to start selling products or services online as quick as possible. With seamless shopping cart solutions, you can create a full-fledged eCommerce site with minimum efforts.

Shopping cart solutions in Sydney provide fastest growing eCommerce solutions that have helped many small businesses grow their online sales. These shopping cart solutions pave an effortless start to sell online. With pre-integrated payment, marketing, accounting and shipping solutions, Shopping cart gives you access to all the tools you need in one place.

Shopping cart features that helps you build a fully functional web store.

  • Built in marketing tools including discounts and vouchers.
  • Built in SSL data encryption for website security.
  • Numerous payment options to process transactions with a real-time payment gateway.
  • Time saving site search and easy browsing options.
  • Allows for product ratings and reviews.
  • Allows for real time inventory and order fulfilment management.
  • Single page, fast checkout.
  • Easy integration with third party solutions.

Magento specialists

Since every business is unique, so every online web store should also be unique. Magento specialist implements custom developed Magento features in your website to satisfy your unique target audience and admin requirements. These specialists also provide responsive and proactive support for optimisation and maintenance of your Magento store.

Author

Sigma Infotech

A Quick Guide to Increasing Ecommerce Sales with Promotions and Discounts

At some point of time, every ecommerce retailer feels the unavoidable urge to boost their traffic and drive hefty revenue as well as customer loyalty. This is where promotional discounts make perfect sense.

Magento specialist

Discount offers, coupons and deals help to lure new prospects into making a purchase and keep repeat customers. Of course, retailers have to be smart about when and how to distribute offers and discounts in order to use the promotional strategy to their advantage.

The Stats behind discounting

Coupons and discounts have the potential to exhilarate customers.

Studies show that up to 50% customers only make a purchase when there’re coupons on offer. Research also revealed that 90% of discount users insisted on revisiting retailers that offer coupons and discounts while 57% said they would abandon their purchase if there are no discounts.

Then there are those shoppers who spend a significant amount of time each week searching for online shopping deals, coupons and special offers. Retailers can utilise this opportunity to generate terrific sales and revenue by launching exclusive offers congruent with targeted consumers.

In addition, here are different types of coupons and discounts you can launch for attracting customers.

Cashback:

To offer the buyers a reason to come back. This type of incentive promotes repeat purchases.

Add to cart discounts

Instant discounts help decrease cart abandonment to a great extent.

Free delivery

Free shipping and delivery can encourage hesitant customers to complete their purchase.

Freebies

A gift with a purchase give shoppers a reason to spend more while assisting in moving surplus inventory.

BOGO

This can be a worthy incentive for customers who can easily use two of similar products. BOGO can be offered when sales (of a certain product category) are dropping or to increase average order value.

To sum up

Here are different ways ecommerce stores can benefit from promotions:

  • Boost customer loyalty and happiness
  • Increase customer acquisition
  • Promote newly-launched products and move slow-selling products
  • Encourage repeat purchases
  • Move excess inventory

When planned and deployed appropriately, discounting can be a great tool to acquire new customers, drive sales and reinforce customer relationships. Of course, you will need a Magento specialist to strategically plan and deploy promotions and make the most out of your approach.

Magento developers

Remember that there are several Magento developers and experts who specialise in Magento web design and development. Be sure hire one who can not only help to create a robust promotional pricing strategy but assist in driving conversions and revenue in the long-run.

Author

Sigma Infotech

How to Set up Product Pages of Your Magento Website for High Conversions

Product pages are ones of the most essential web pages of a Magento website that possess the greatest potential when it comes to conversion and customer engagement.

Magento Website

In fact, most of the traffic that a Magento website receives goes to its product pages, making them one of the highly important assets to focus your optimisation efforts on.
In addition, here are a few tips to enhance usability and SEO across product pages and secure your sales.

Use nothing but high quality product images

Images are the only way a user would know how their desired product looks. Offering clear, high-definition images not only helps the buyer make a right decision but it also reflects on the overall quality of the site and the brand.

Craft product title wisely

The title of the product shows up at different places on the website including the header tag, URL of the page, category pages and more.
Therefore, it is advisable to use commonly searched keywords for a particular product title to be easily searchable.

Give strong reasons to buy

Short descriptions gives you a chance to turn user’s buying decision in your favour. To make the most out of these 2-3 sentences, tell users why they should be buying a particular product. Make them realise that how the related product is a good value offer and you can easily away them into buying.

Use an informative product description

Product description is not just a way to let your users know more about your offering but it’s a means to rank higher in search engines if you can be unique and engaging with your copy.

Add a video for better optimisation

If feasible, use a short, spot-on video that demands attention. Popular brands produce videos for their vital products which help them sell their products as well as improve their SEO rankings.

Conclusion

When your visitors are on a product page, they have access to information that can affect their buying decision and your bottom line. So, put in significant time and efforts in optimising each product page to be unique and impressive enough to provide users with a great shopping experience.