Stop Making These Mistakes that Are Costing Your Ecommerce Store Money

With the availability of robust ecommerce development platforms like Magento and Shopify, setting up an online store is not much of a challenge.

But launching a well-designed online store equipped with top-notch functionalities would not alone ensure high revenue and profits. You need to differentiate your business from your competitors and build integrity around your business to convince your prospective customers that you are the best choice in the market.

Besides, customers, nowadays, have countless choices when it comes to shopping online. So, they have grown more careful about where they want to buy from. Even the smallest of mistakes can direct an interested prospect towards your competitor’s website.

Long and complicated checkout, high shipping costs, limited payment methods and mandatory sign up process are amongst the most common factors that influence the customer’s decision, coaxing them towards cart abandonment.

However, there are some less recognised issues outside of the checkout cycle that can set up your business for losses, too.

Here we have highlighted two typically unrecognised mistakes that can reduce your bottom line and minimise profit margins.

Taking the plunge without considering costs

Many ecommerce owners fall victim to this mistake. Whether you are launching a new store or introducing a new product to your existing range, calculating costs beforehand is paramount to effectively utilising your marketing budget.

From the initial costs of setting up your online store to cost of acquiring customers and marketing products/services, estimating expenses in advance will help you determine how much can you spend across varied areas of your business without blowing your budget.

Giving away products without a strategy in place

Handing out freebies and product samples is a proven tactic online marketers use, especially when they are launching a new product or starting a new business.

Though giveaways are a fantastic way to attract customers and increase repeat sales, they may not be a good idea for every business. For example, giving away packaged goods or perishable products can encourage customers to come back for more. Long lasting products like clothes, electronic devices and furniture, however, are more likely to boost branding and less likely to induce repeat purchases.

So, if you sell the latter type, you better have a robust strategy to maximise customer engagement through your giveaways and increase their chances of making further purchases.

To sum up

These mistakes can be avoided by improving your user engagement and experience. The sure-fire approach is to find your ideal audiences and then optimise the checkout process and the shipping experience to keep them engaged enough to finish their purchase.

With the help of an expert specialised in Magento development in Sydney, you can implement your marketing strategy with your ecommerce website to find countless opportunities to increase revenue. To get the best out of your ecommerce optimisation and marketing strategy, make sure you hire a reputed Magento specialist with a good track record.

Magento Web Development- Quick glimpse at crucial factors that can attract you towards it

A profitable business runs smoothly only when its ecommerce website runs perfectly. Magento web development offers a significant help to users to build an online store and thus connect with the global audience. Magento powered online stores are built to boost traffic, sales and revenues of a business. Magento is that open source ecommerce development platform which is highly pleasurable for users, supportive for developers and adaptable to all the latest online marketing tactics.

Magento is built with advanced SEO Marketing and Management tools that help you to achieve great return on investments. Magento web development offers versatile and advanced functionalities that enhance user experience. Small businesses are becoming even bigger with Magento as it gives them the power to build affordable online stores that are multifunctional, quick to launch and convenient to maintain.

You can manage B2B and B2C store operations from a single platform i.e. Magento. It offers amazing features like inventory tracking, account management, quick order, pre-negotiated price list etc. You can easily customise Magento platform with additional features and functionalities according to your requirements. They can be customised extensions, tools, themes etc.

You can promote your business as per your taste, thanks to the versatility of Magento platform. Magento empowers you to add innovation to your online store to offer it a pretty outlook.

Key factors that can drag you towards Magento ecommerce development platform

• Magento being an open source ecommerce platform gives you freedom to quickly tweak it as per changing standards and marketing trends.
• You only need to hire a professional Magento theme designer who can provide you with interesting and innovative themes for your Magento e-store.
• The customised Magento themes are designed by considering market reputation of the enterprise, and you can easily use diverse themes and templates for your portal.
• You can further enhance the functionality of your online store by using several plugins. Plugins are best used for offering plenty of security features to safeguard your store from any hacking attempt.
• User friendly behaviour and easy to go set up of Magento makes it favourable among ecommerce merchants. User friendly interface of this platform enables a non-tech person to handle any Magento powered website.
• Simple and cost-effective customisation of Magento based online store, is a prompt reason behind the popularity of this platform.
• Magento is backed by a vast community of professional developers and users to solve any sort of issue faced by the Magento users.
• Built in SEO tools of Magento gives you associated benefit of SEO optimisation. It enables search engines to visit the website pages and thus enhance the ranking of SERPs.
• The cross-browser support of Magento enables the websites to run on multiple devices and thus helping them to improve the ranking on search engines. Similarly, multilingual and multi-currency support allow the online websites to support diverse payment modes.
• Quick checkout option that Magento web development offers allow users to buy multiple items simultaneously without the hassle of buying an individual item and paying for them separately.
• Analytics and reporting tools that Magento offers are of immense importance in accessing product popularity, assessing statistics, sales reports and other business-related facts.

Magento web development Verticals

• Magento theme development and Customisation
• Plugins and module development
• Shopping cart development
• Payment gateway integration

Conclusion

The incredible features and functionality of Magento enable Magento specialists to create fully functional online stores for any business size and type. The robust functionality and limitless features of Magento are gaining huge praise and popularity among small and medium level firms, that’s why they are opting Magento for better results. You should also try this platform and enjoy the limitless benefits of ecommerce.

Top 10 reasons to choose Magento 2 for your E-commerce website

Whether you are planning to create a new ecommerce store or moving to a latest version, Magento offers everything with ease and convenience in operations.  According to the statistics, almost 30% of the world’s ecommerce stores are built on the Magento platform. Also, Magento 2 has pushed Magento ecommerce platform to a new height of success. Let’s look at the features and benefits of Magento 2 eCommerce framework.

Consumer Centric Benefits and Features of Magento 2.0

1. Personalised Content

Business owners can display products or services, showcase promotions, and pricing based on consumers’ or prospects behaviour, preference, or past purchase history.

2. Layered Search and Navigation

Layered search and navigation is an interesting feature that allows consumers to find products or services that they are looking for in a quick and easy manner. Powerful and precise navigation and filtering options enable consumers to find products with ease.

3. Streamlined checkout

Magento 2 ecommerce store helps in curtailing cart abandonment rate while eliminating the hassles of the checkout process. With Magento 2 ecommerce platform, consumers can spend more time om exploring products and less time on making payments.

 

Business Centric Benefits and Features of Magento 2.0

4. Easy-to-use-admin

The Admin panel constitutes powerful tools to allow businesses to manage and automate orders, sales content, inventory, customer shipping, etc. Google reporting tools and feedback system will help you to impart better customer-experience management.

5. Product Optimisation

Drag and drop visual merchandising capability of Magento 2 ecommerce allows for product optimisation. With the help of any SEO services provider, you can optimise site URLs, meta and ALT tags, page titles, and other website elements to make your products visible search and social media.

6. Reporting & Analysis

You can keep tab on performance of your E-commerce websites with the help of built in support for Google Tag Manager and Google Analytics. You can identify and fix disorders linked with the internet visibility, user-engagement and website traffic.

7. Multiple languages and Currencies

Magento 2 e-commerce web development solutions allow businesses to extend their market reach to any territories   without any barriers like disparity in terms of currency, language, or tax calculation.

8. Cross platform reach

With Magento 2 ecommerce solutions, you can reach out to consumers across multiple devices and offer them with a uniform experience. You can review products or services on one, add them to cart on the next, and then settle payments on an entirely different device.

 

Developer- Centric Benefits and Features of Magento 2.0

9. Open source

Leveraging Magento Templates, Magento modules, Add-ons and Widgets along with Magento expert support, consulting, and training services can be made available by an ever-increasing community of Magento 2 ecommerce developers. Magento specialist have the requisite skills and expertise of building a user centric website.

10. Easy Integration

You can build a centralised repository of customers data with Magento 2 ecommerce website development. This new framework facilitates easy integration.

 

Conclusion

Robust features and extreme flexibility of Magento 2.0 help business owners in managing functionalities, content and appearance of their online stores. Magento web development offers an out of the world user experience and brings in high return on investment for merchants.

What’s New in Magento 2? Why it has Taken the World by Storm?

Magento 2 has taken the world by storm since its announcement in 2015. The software world was waiting with bated breath for the release of Magento 2. The new features of Magento 2 empower users to navigate the most user friendly and stable ecommerce environment. There are many notable changes and additions that may strengthen your decision of upgrading to Magento2.

But the question remains: is it worth the transition? It goes without saying that the Magento is one of the most popular ecommerce platforms of its kind in the world. Magento 2 has incarnated its flexibility and robust functionality from archaic predecessor. While there are many retailers that are still building websites on Magento 1.x, some prudent online merchants have already started upgrading to Magento 2.

If we look at the tip of iceberg in terms of all round improvements, then Magento 2 offers significantly improved scalability. Full page caching has been built into Enterprise edition, that allows for faster speed by simply reducing the number of network round trip and disk read. Magento 2 has been redesigned fully from the ground up to be safer, quicker and a lot easier than its dated predecessor.

Magento 2 boasts of its magnificent state of the art technology in terms of revamped CSS pre-processor and HTML 5. If you couple these benefits with a much more user-friendly customisation process and an easier time installing updates, you will undeniably find Magento 2 as the game changer in ecommerce system. If accessibility, ease of use, speed and versatility is your cup of tea, then Magento 2 is certainly the right ecommerce platform for you to build your site.

Highlights of some brilliant features of Magento 2:

➤ Flexible, open architecture- Magento 2 is powered by entirely new next generation architecture.

➤ Easier upgrades and maintenance- Modular architecture of Magento 2 empowers robust functionality that offers flexibility and scope.

➤ Secure payments- Built in integrations with popular payment gateways like Braintree, PayPal and Authorize.net.

➤ Roll back system-Rollback command places the website in maintenance mode, re-enables the site, and restores the file and the media.

➤ Enhanced scalability and performance- Experience improved rates of the conversion with over 50% faster page load speed across checkout pages and catalogue. Catalogue, shipping, payment, sales and checkout can be optimised for security and performance.

➤ Testing the framework- Magento 2 offers its own testing framework. Diverse sections involved like integration, performance, functional areas, and the static environment. This helps in reducing the bug fix while making testing easier.

➤ Migration Tool-Magento 2 is available with migration tool that enables you to migrate from Magento 1.9 to Magento 2.0 easily. You can easily log shop settings, catalogues, customers, and categories. By using these tools, Magento 2 makes data and setting easy.

➤ PSR compliance- Stands for PHP Standard Recommendation

Magento 2 provides seamless installation and upgradation of extensions. Also, extensions are lightweight in Magento 2 compared to Magento1. If you are planning on upgrading to Magento 2, Magento web development companies can help by reviewing your existing code base and therefore analyse the transition to the new software.

Magento website designers will then upgrade your pre-existing custom modules and themes to support the all new Magento 2 framework. Magento development companies will guide you through the migration journey and get you up and running in no time.

Author

Sigma Infotech

Magento 2 is going to be a platform of choice for Australian businesses for years to come

Magento 1.x platform has already won laurels for its robust features and functionality. Renowned for its flexible open source framework, Magento is used by 45% of Australia’s online retailers, and over 30% of online merchants worldwide. Magento is one of the World’s leading digital commerce platforms, making it first choice of developers around the world.

Magento has been preferred by all high-end e-shops and merchants. Online marketers believe that it’s the most suitable platform for Australian businesses. It offers unmatched functionality and features along with excellent Magento support so that you can customise and control the look and feel of your online store. Magento offers virtually unlimited configuration potential for significantly lower licensing fees than other competitive ecommerce platforms.

Attract, Engage and Convert with Magic of Magento

Magento’s advanced features include:

➣ Multiple stores with sub domains or a single domain multi store.
➣ CMS that is easy to edit and update
➣ SEO friendly design and layout structure, site map generator and RSS feeds
➣ Landing-page tool for campaigns
➣ Search engine friendly URLs
➣ Cross-sells on product pages
➣ Mobile theme and site management
➣ RSS feed for new products, specials and tags
➣ Upsells in shopping cart
➣ Catalogue promotional pricing and more…

Sound knowledge of Magento specialists is what it takes to scope, deploy and develop a best-practise Magento platform.

Magento 2 offers the ecommerce community a deal not to ignore, let’s find out how

Released in November 2015, Magento 2 is built on open source heritage that offers responsive, highly scalable and brilliantly efficient ecommerce stores. Magento web development companies can help your business reach its full potential. With rich expertise of every member of their development team either a Magento specialist or Magento Developer plus certified, you can be sure that your site is built to best-practice Magento coding standards. Below are some of the interesting features of Magento 2.

➣ Highly improved admin interface

Touch screen functionality of Magento 2 allows for better navigation and improved performance. Improvements to the admin interface include:

• Optimisation for a wide array of screen sizes
• Highly improved admin menus
• Easier product creation

➣ Improved integration with popular payment gateways.

The newly supported integrations are:

• PayPal
• Brain tree
• World Pay
• Authorize.net
• Cyber Source

➣ Improved Customisation

Magento 2 offers cheaper, better and faster development accomplished in tandem with Magento and Docs.

➣ Improved upgrades

Improved upgrades offer quarterly feature releases, product roadmaps and constant platform updates.

➣ Mangento2.0 offers great UX

More user-friendly backend UI. Non-technical users can accomplish more tasks than they could do in the past.

Bottom Line

Migration to Magento 2 offers fantastic opportunity to get rid of all the dead and unused data, customisations, extensions and more. Magento 2 is a huge improvement for both Magento developers and Merchants. If you are inspired to get your hands on the new Magento 2, its time to at least start planning your Migration from Magento 1 to Magento 2.

A little focus on eminent components can run your Magento store successfully

Boosted traffic, elevated sales or high revenues! Business owners yearn for these wonder words from their online stores. If you have chosen Magento for your online store, then congratulations you are on the right track and are already on your way to success.

Sustainable growth of online business calls for strategic process of generating marketing plan, identifying your target audience and thus finding a dependable ecommerce platform to manage your online store in the most effective way.

Magento is indeed a platform that unfurls a lot of growth opportunities for the online merchants by offering them flexibility with increased control in terms of merchandising to promotion and much more.

Along with enhancing the scalability and agility with which things can be done, Magento promises increased return on investment implying increased growth.

Apart from being an exciting content management system, Magento provides a highly intuitive administrative interface. Open source CMS that facilitates great search engine optimisation, powerful catalogue management tools as well as marketing tools, giving online merchants unprecedented power to edit or create sites that best match their unique business needs.

So, the question is where do you turn when you get stuck?

Keeping your Magento website running is critical to your online success. Every minute your site is down leads to a massive amount of revenue loss.  A professional Magento Website developer proactively monitors your website and acts within seconds being alerted of any outages.

Magento Web development companies can be trusted for distinct support coverage and resources they offer to merchants based on the Magento product one is using. Professional Magento website developers comprehend well what ecommerce retailers long for. Magento specialists’ rich industry experience can enhance the appearance of your website or store as they implement the incredible Magento services.

Crucial elements that every Magento web designer must focus on while developing Magento web designs.

• Web Design

A well-architectured web design offering a captivating look and usability is crucial for successful online sales. Make sure that your Magento web designer is preparing the main design concept where all the design elements such as your upcoming store’s typography, structure, colour scheme and layout, should complement each other to offer optimum visual hierarchy.

• Responsive Layout

Online store visitors can be prompted to browse your online store and make purchase by giving them optimal user experience on any device of their choice.

While creating any Magento design it is mandatory to implement site navigation for smaller devices such as mobile phones, laptops, tablets etc.

• Powerful Content

Shopping is all about impressive visual experience in the ecommerce industry. While showcasing your store’s product range, displaying pictures from different angles with zooming capabilities must be added to impart real feel to your customers.

Compelling content help customers explore more about your offerings. Remember that content can make or break customers interest in your offerings.

Having an online presence is not sufficient to compete the cutting-edge competition. A negative online reputation can be disastrous for any business.

Reputation Management companies in Sydney improve and protect your online brand image, manage your online reputation by removing negative feedback and replace offending web pages with positive and fresh information about your company.

If you still find yourself at a crossroads with your IT solutions, you can avail IT consulting services to make correct infrastructure decisions.

Author

Sigma Infotech

How to go from a mediocre Developer to a Successful Software Development Professional

If you thought programming is all about advanced skill and languages, you are probably wrong.

There’s much more to software development than great code. If you’re a programmer by profession, you sure have to ensure career advancement and improvement of programming skills.

Gathered below are some proven tips that will help you develop into a skilled developer no matter where you are or ended up.

Reinforce Your Basics

Before you try to be an expert programmer or get familiar with specific languages, get a good grasp of basic concepts and fundamentals.

Learning the groundwork that provides the foundation to all the coding work you do, helps you get familiar with why and how things work the way they do. When you learn the basic theories underlying your work, you become much better at it.

Stay Up-to-Date
The ever-changing technology keeps introducing new trends and tools to the programming world. Staying current means not just learning about the latest drifts, the techniques but incorporating them into your practice.

Attending programming conferences, lecturers and seminars, self-learning through books, media and the web are some viable ways to evolve with the changing technology.

Learn More Languages

You would sure start with a specific language that you learnt in your college or training. But know that there are several programming languages out there and some of them might be more advanced than the one you specialise in or the others.

Pick one from languages you have never used and learn the basics, skills and techniques involved. It would be a good idea to take on a language that is significantly different from the one you currently involve with.

Share Your Knowledge

Needless to say, teaching is one the best ways to learn and grow. Sharing your software development knowledge and skill set with others helps make room for new ideas and concepts.

It doesn’t matter if you’re an intermediate developer, you still have got something that can help those beginners and learners. So, spend some time answering questions and resolving queries of other people in the field not just to help them but your own knowledge.

Enjoy your work

Like with any field, it is important to love your work. See if you’re really enjoying coding, working with languages and functions and practicing programming tools. You take interest in learning everything new in software programming and Magento Development.

Because if you’re not, there is certainly no point in putting in your significant time and effort and improve your skill to go from a beginner or intermediate to a senior developer.

Being a programmer doesn’t have to be as challenging as it sounds. But you don’t want to be a developer who’s just starts with a language and is fine with solving a few queries to make a living.

You must take up as many programming challenges along the road as possible and advance yourself and your career as a developer over time.

Offshore Software Development Services – Sigma Infotech from Sigma Infotech

4 Landing Page Mistakes You Probably Didn’t Know Were Killing Your Conversion Rates

So, your landing page failed to convert? You put the best Magento specialist you have to design an e-commerce landing page. Top-notch editing tools were used to fine tune the page. Your team spent hours to create a persuasive landing page copy. You even went on to rewrite the content into a masterpiece that just cannot go overlooked.

But it all seemed to come undone as your landing page won’t convert.

Landing pages are a foremost means of making first impressions and perceptions around your brand, which consequently shape their buying decisions. So, you must make the page count and exhibit a sense of professionalism and brand credibility through it.

Looking for Uplifted Website Promotion, ‘Magento’ solves the purpose!

The need for new web platforms is growing rapidly with the web development in new e-commerce websites every day in the market. Magento is one such platform or probably the best one which holds immense advantages in the sector. It is an open source content management system that completely reaches with an innovative flair to its audiences. Creation of customer groups, Newsletter Management, and sending wish lists through emails are some prominent features of this platform.

Magento developers hold expertise in designing full-fledged sites facilitating export-import in client information, allowing tax rates in divided locations and lending support in landing pages. Being a great marketing tool facilitates organizing polls and displaying many shipping variations. Catalogue Promotion and other promotional dealings get convenient with it.